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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
 
FORM 8-K
 
CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
 
January 24, 2011
(Date of earliest event reported)
 
ALASKA AIR GROUP, INC.
(Exact Name of Registrant as Specified in Its Charter)
 
Delaware
(State or Other Jurisdiction of Incorporation)
 
 
1-8957
 
91-1292054
 
 
(Commission File Number)
 
(IRS Employer Identification No.)
 
 
 
19300 International Boulevard, Seattle, Washington
 
98188
 
 
(Address of Principal Executive Offices)
 
(Zip Code)
 
 
(206) 392-5040
(Registrant's Telephone Number, Including Area Code)
 
 
(Former Name or Former Address, if Changed Since Last Report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
o      Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o      Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o      Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o      Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 

 
 

 
ITEM 1.01.  Entry into a Material Definitive Agreement
 
On January 24, 2011, Alaska Airlines, Inc. entered into an aircraft purchase agreement with The Boeing Company to purchase two B737-800 aircraft and thirteen B737-900ER aircraft (total of fifteen incremental aircraft), with deliveries beginning in November 2012 and continuing through August 2014. The purchase agreement includes options to purchase additional aircraft with deliveries between January 2016 and December 2017. Based on the current list prices, the total value of this contract is approximately $1.3 billion. The agreement contains certain confidential discounts and concessions that reduce Alaska’s price to an amount less than the list price.
 
Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
ALASKA AIR GROUP, INC.                                                                           
Registrant
 
Date: January 28, 2011
 
/s/ Brandon S. Pedersen                                                                                
Brandon S. Pedersen
Vice President/Finance and Chief Financial Officer