Edgar Filing: SPELLING ENTERTAINMENT GROUP INC

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
____________________________________________________

SCHEDULE 13D

(Amendment No. 15)

Under the Securities Exchange Act of 1934

SPELLING ENTERTAINMENT GROUP INC.
(Name of Issuer)

Common Stock, Par Value $.001 Per Share
(Title of Class of Securities)

847807 10 4
(CUSIP Number)

Michael D. Fricklas, Esq.
Viacom Inc.
1515 Broadway
New York, New York 10036
Telephone: (212) 258-6000
(Name, Address and Telephone Number of
Person Authorized to Receive Notices and
Communications)

April 18, 1997
(Date of Event which Requires Filing of this Statement)

____________________________________________________

If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following box \ \.
Check the following box if a fee is being paid with this statement \ \.

Page 1 of 16

CUSIP No. 847807 10 4
(1) Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
SEGI HOLDING CO.
--------------------------------------------------------------------------
I.R.S. Identification No. 65-0418084
--------------------------------------------------------------------------

(2) Check the Appropriate Box if a Member of Group (See Instructions)

\ \ (a)----------------------------------------------------------------
\ \ (b)----------------------------------------------------------------
--------------------------------------------------------------------------

(3) SEC Use Only------------------------------------------------------
--------------------------------------------------------------------------

(4) Sources of Funds (See Instructions)-------------------------------
--------------------------------------------------------------------------

(5) Check if Disclosure of Legal Proceedings is Required
Pursuant to Items 2(d) or 2(e).
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(6) Citizenship or Place of Organization Delaware
-----------------------------

- ----------
Number of (7) Sole Voting Power---------------------------------
Shares
Beneficially (8) Shared Voting Power 69,010,850
Owned by -----------------------------
Each (9) Sole Dispositive Power----------------------------
Reporting
Person (10) Shared Dispositive Power 69,010,850
With ------------------------
- ----------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
69,010,850
-------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
Instructions)-------------------------------------------------------------
--------------------------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
76.06% (includes shares subject to currently exercisable warrants)
- --------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions) CO
----------------------

Page 2 of 16

CUSIP No. 847807 10 4
(1) Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
VIACOM INC.
- --------------------------------------------------------------------------
I.R.S. Identification No. 04-2949533
- --------------------------------------------------------------------------

(2) Check the Appropriate Box if a Member of Group (See Instructions)

\ \ (a)----------------------------------------------------------------
\ \ (b)----------------------------------------------------------------
- --------------------------------------------------------------------------

(3) SEC Use Only------------------------------------------------------
- --------------------------------------------------------------------------

(4) Sources of Funds (See Instructions)-------------------------------
- --------------------------------------------------------------------------

(5) Check if Disclosure of Legal Proceedings is Required
Pursuant to Items 2(d) or 2(e).
- --------------------------------------------------------------------------

(6) Citizenship or Place of Organization Delaware
----------------------------

- -----------
Number of (7) Sole Voting Power---------------------------------
Shares
Beneficially (8) Shared Voting Power 69,010,850
Owned by -------------------------------
Each (9) Sole Dispositive Power----------------------------
Reporting
Person (10) Shared Dispositive Power 69,010,850
With ---------------------------
- ----------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
69,010,850
- --------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
Instructions)-------------------------------------------------------------
- --------------------------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
76.06% (includes shares subject to currently exercisable warrants)
- --------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions) CO

Page 3 of 16

CUSIP No. 947807 10 4

(1) Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
SUMNER M. REDSTONE
- --------------------------------------------------------------------------
S.S. No.
- --------------------------------------------------------------------------

(2) Check the Appropriate Box if a Member of Group (See Instructions)

\ \ (a)---------------------------------------------------------------
\ \ (b)---------------------------------------------------------------
- --------------------------------------------------------------------------

(3) SEC Use Only------------------------------------------------------
- --------------------------------------------------------------------------

(4) Sources of Funds (See Instructions)-------------------------------
- --------------------------------------------------------------------------

(5) Check if Disclosure of Legal Proceedings is Required
Pursuant to Items 2(d) or 2(e).
- --------------------------------------------------------------------------

(6) Citizenship or Place of Organization United States
-----------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
69,010,850
- --------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
Instructions)-------------------------------------------------------------
- --------------------------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
76.06% (includes shares subject to currently exercisable warrants)
- --------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions) IN
---------------------

Page 4 of 16

This Amendment No. 15 amends the Statement on Schedule 13D filed with the
Securities and Exchange Commission on March 7, 1993 by Blockbuster Entertainment
Corporation ("BEC"), Blockbuster Pictures Holding Corporation ("Holdings"), SEGI
Holding Company ("SEGI") and Repinvesco, Inc. ("REPI"), as amended (the
"Statement"). This Amendment No. 15 is filed with respect to the shares of
common stock, par value $.001 per share (the "Common Stock"), of Spelling
Entertainment Group Inc. (the "Issuer"), a Delaware corporation, with its
principal executive offices located at 5700 Wilshire Boulevard, Los Angeles,
California 90036. Capitalized terms used but not defined herein have the
meanings assigned to such terms in the Statement.

Item 2. Identity and Background.
-----------------------

Item 2 is hereby amended and supplemented as follows:

On July 31, 1996, Viacom Inc. ("Viacom") contributed the stock of Holdings
to Viacom International Inc. ("Viacom International"), a Delaware corporation
and a wholly owned subsidiary of Viacom. Viacom International is a diversified
entertainment and publishing company whose executive offices are located at 1515
Broadway, New York, New York 10036.

National Amusements, Inc., of which Sumner M. Redstone is the controlling
shareholder, owns approximately 67% of the voting stock of Viacom. The current
list of executive officers and directors of Viacom International and Viacom are
reported on Schedules I and II hereto, respectively. Each person listed in
Schedules I and II is a United States citizen. During the past five years, none
of Reporting Persons nor any person named in Schedules I and II (i) has been
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors) or (ii) has been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result was or is subject
to a judgment, decree or final order enjoining future violations of, or
prohibiting or mandating activities subject to, federal or state securities
laws, or finding any violation with respect to such laws.

Item 3. Source and Amount of Funds or other Consideration.
-------------------------------------------------

Item 3 is hereby amended and supplemented as follows: Purchases of Common
Stock pursuant to the program described in Item 4 will be made using working
capital of Viacom International.

Item 4. Purpose of Transaction.
----------------------

Item 4 is hereby amended and restated in its entirety as follows:

Page 5 of 16

On April 18, 1997, Viacom announced its intention to pursue a program to
purchase, from time to time in the open market, such number of additional shares
of Common Stock as may be necessary to increase the Reporting Persons'
percentage ownership of the Issuer from approximately 75% to approximately 80%,
thereby permitting tax consolidation of the Issuer with Viacom. The Reporting
Persons expect that Viacom will complete such purchasing program by the end of
1997. Except as described in this Item 4 and as may be necessary to maintain
their percentage ownership in the Issuer at approximately 80%, the Reporting
Persons have no present intention of engaging in any of the transactions listed
in clauses (a) through (j) of Item 4 to Schedule 13D.

A copy of the press release by Viacom, dated April 18, 1997, relating to
the above-described stock purchase program is attached hereto as Exhibit 99.1.

Item 7. Material to Be Filed as Exhibits.
--------------------------------

99.1 Press release by Viacom dated April 18, 1997.

Page 6 of 16

Signature
- ---------

After reasonable inquiry and to the best of our knowledge and belief, we
certify that the information set forth in this Statement is true, complete and
correct.

April 18, 1997 SEGI HOLDING CO.

By: /s/ Michael D. Fricklas
------------------------
Name: Michael D. Fricklas
Title: Senior Vice President,
Deputy General Counsel

Page 7 of 16

Signature
- ---------

After reasonable inquiry and to the best of our knowledge and belief, we
certify that the information set forth in this Statement is true, complete and
correct.

April 18, 1997 VIACOM INC.

By: /s/ Michael D. Fricklas
------------------------
Name: Michael D. Fricklas
Title: Senior Vice President,
Deputy General Counsel

Page 8 of 16

Signature
- ---------

After reasonable inquiry and to the best of our knowledge and belief, we
certify that the information set forth in this Statement is true, complete and
correct.

April 18, 1997 *
------------------------------------
Sumner M. Redstone, individually

*By /s/ Philippe P. Dauman
----------------------------
Philippe P. Dauman
Attorney-in-Fact
under the Limited Power of
Attorney filed as Exhibit 99.2
to the Statement, Amendment No. 11

Page 9 of 16

Schedule I
Viacom International Inc.
Executive Officers

Name and Address
of Corporation or
Business or Principal Occupation Other Organization in
Name Residence Address or Employment Which Employed
- ---- ----------------- -------------------- ------------------------
Sumner M. Redstone Viacom Inc. Chairman of the Board National Amusements, Inc.
1515 Broadway and Chief Executive 200 Elm Street
New York, NY 10036 Officer of Viacom Inc.; Dedham, MA 02026
Chairman of the Board
and President, Chief
Executive Officer of
National Amusements, Inc.
and Chief Executive Officer
of Viacom International Inc.

Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom International Inc.
1515 Broadway Viacom Inc. and Viacom 1515 Broadway
New York, NY l0036 International Inc. New York, NY 10036

Philippe P. Dauman* Viacom Inc. Deputy Chairman, Viacom International Inc.
1515 Broadway Executive VP, General 1515 Broadway
New York, NY l0016 Counsel, Chief New York, NY 10036
Administrative Officer
and Secretary of Viacom
Inc. and Executive VP
and Secretary of Viacom
International Inc.

Thomas E. Dooley Viacom Inc. Deputy Chairman, Viacom International Inc.
1515 Broadway Executive VP-Finance, 1515 Broadway
New York, NY l0016 Corporate Development New York, NY 10036
and Communications of
Viacom Inc. and
Executive VP of Viacom
International Inc.

- ---------------
*Also a Director

Page 10 of 16

Schedule II
(Continued)

Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc.
1515 Broadway Relations of Viacom 1515 Broadway
New York, NY 10036 Inc. and Viacom New York, NY 10036
International Inc.

Michael D. Fricklas* Viacom Inc. Sr. VP, Deputy General Viacom International Inc.
1515 Broadway Counsel and Assistant 1515 Broadway
New York, NY 10036 Secretary of Viacom New York, NY 10036
Inc. and Sr. VP and
Assistant Secretary of
Viacom International Inc.

Susan C. Gordon Viacom Inc. Vice President, Viacom International Inc.
1515 Broadway Controller and Chief 1515 Broadway
New York, NY 10036 Accounting Officer New York, NY 10036
of Viacom Inc. and
Viacom International Inc.

Rudolph L. Hertlein Viacom Inc. Sr. VP, Corporate Viacom International Inc.
1515 Broadway Development of Viacom 1515 Broadway
New York, NY 10036 Inc. and Sr. VP of New York, NY 10036
Viacom International Inc.

William A. Roskin Viacom Inc. Sr. VP, Human Viacom International Inc.
1515 Broadway Resources and 1515 Broadway
New York, NY 10036 Administration of Viacom New York, NY l0036
Inc. and Viacom
International Inc.

George S. Smith, Jr.* Viacom Inc. Sr. VP, Chief Viacom International Inc.
1515 Broadway Financial Officer of 1515 Broadway
New York, NY 10036 Viacom Inc. and Viacom New York, NY l0036
International Inc.

Mark M. Weinstein Viacom Inc. Sr. VP, Government Viacom International Inc.
1515 Broadway Affairs of Viacom 1515 Broadway
New York, NY 10036 Inc. and Viacom New York, NY l0036
International Inc.

- ---------------
*Also a Director

Page 11 of 16

Schedule II
Viacom Inc.
Executive Officers

Name and Address
of Corporation or
Business or Principal Occupation Other Organization in
Name Residence Address or Employment Which Employed
- ---- ----------------- -------------------- ------------------------
Sumner M. Redstone* Viacom Inc. Chairman of the Board National Amusements, Inc.
1515 Broadway and Chief Executive 200 Elm Street
New York, NY 10036 Officer of Viacom; Dedham, MA 02026
Chairman of the Board
and President, Chief
Executive Officer of
National Amusements, Inc.

Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom International Inc.
1515 Broadway Viacom 1515 Broadway
New York, NY l0016 New York, NY 10036

Thomas E. Dooley* Viacom Inc. Deputy Chairman, Viacom International Inc.
1515 Broadway Executive VP-Finance, 1515 Broadway
New York, NY l0016 Corporate Development New York, NY 10036
and Communications of
Viacom

Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc.
1515 Broadway Relations of Viacom 1515 Broadway
New York, NY 10036 New York, NY 10036

Michael D. Fricklas Viacom Inc. Sr. VP, Deputy General Viacom International Inc.
1515 Broadway Counsel and Assistant 1515 Broadway
New York, NY 10036 Secretary of Viacom New York, NY 10036

Susan C. Gordon Viacom Inc. Vice President, Viacom International Inc.
1515 Broadway Controller and Chief 1515 Broadway
New York, NY 10036 Accounting Officer New York, NY 10036
of Viacom

- ---------------
*Also a Director

Page 12 of 16

Schedule II
(Continued)

Rudolph L. Hertlein Viacom Inc. Sr. VP, Corporate Viacom International Inc.
1515 Broadway Development of Viacom 1515 Broadway
New York, NY 10036 New York, NY 10036

William A. Roskin Viacom Inc. Sr. VP, Human Viacom International Inc.
1515 Broadway Resources and 1515 Broadway
New York, NY 10036 Administration of Viacom New York, NY l0036

George S. Smith, Jr. Viacom Inc. Sr. VP, Chief Viacom International Inc.
1515 Broadway Financial Officer of 1515 Broadway
New York, NY 10036 Viacom New York, NY l0036

Mark M. Weinstein Viacom Inc. Sr. VP, Government Viacom International Inc.
1515 Broadway Affairs of Viacom 1515 Broadway
New York, NY 10036 New York, NY l0036

Directors

George S. Abrams Winer & Abrams Attorney Winer & Abrams
60 State Street 60 State Street
Boston, MA 02109 Boston, MA 02109

Ken Miller Credit Suisse First Vice Chairman of Credit Suisse First
Boston Corporation Credit Suisse Boston Corporation
11 Madison Avenue First Boston 11 Madison Avenue
New York, NY 10010 Corporation New York, NY 10010

Brent D. Redstone 31270 Eagle Crest Lane Self-Employed National Amusements, Inc.
Evergreen, CO 80439 200 Elm Street
(Residence) Dedham, MA 02026

Shari Redstone National Amusements, Inc. Executive Vice National Amusements, Inc.
200 Elm Street President of 200 Elm Street
Dedham, MA 02026 National Amusements, Inc. Dedham, MA 02026

Page 13 of 16

Schedule II
(Continued)

Directors

Frederic V. Salerno NYNEX Corporation Vice Chairman and NYNEX Corporation
335 Madison Avenue Chief Financial Officer 335 Madison Avenue
New York, NY 10033 of NYNEX New York, NY 10033

William Schwartz Yeshiva University VP for Academic Yeshiva University
2495 Amsterdam Avenue Affairs (chief 2495 Amsterdam Avenue
New York, NY 10033 academic officer) New York, NY 10033
of Yeshiva University

Ivan Seidenberg NYNEX Corporation Chairman of the Board NYNEX Corporation
335 Madison Avenue and Chief Executive 335 Madison Avenue
New York, NY 10017 Officer of NYNEX New York, NY 10017

Page 14 of 16

Exhibit Index

Exhibit No. Description Page No.

99.1 Press release by Viacom dated April 18, 1997.

Page 15 of 16