d77555_10-q.htm


 
 

 
UNITED STATES
 
SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
FORM 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2009


COMMISSION FILE NUMBER 0-28720

PAID, INC.
(Exact Name of Registrant as Specified in its Charter)


DELAWARE
73-1479833
(State or Other Jurisdiction of
(I.R.S. Employer
Incorporation or Organization)
Identification No.)

4 Brussels Street, Worcester, Massachusetts 01610
(Address of Principal Executive Offices) (Zip Code)

(508) 791-6710
(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
Yes x                      No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   |_| Yes  |_| No

 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):
 
Large accelerated filer   o                                                                        Accelerated Filer    x                        
 
Non-accelerated filer     o                                                                     Smaller reporting company  o
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes o No x
 
As of August 4, 2009, the issuer had outstanding 262,938,458 shares of its Common Stock, par value $.001 per share.
 
 
 
1

 
Paid, Inc.
Form 10-Q
For the Three and Six Months ended June 30, 2009

TABLE OF CONTENTS
 
 
Part I – Financial Information
     
         
Item 1.     Financial Statements
     
         
   
         
   
         
   
         
   
         
   
       
 
       
 
       
 
       
Part II – Other Information
     
       
  23   
         
  23   
         
  23   
         
  23   
         
  23   
         
  23   
         
  23   
         
    24   
 
 
 
2

 
PART I - FINANCIAL INFORMATION
 
ITEM 1.                      FINANCIAL STATEMENTS
 
 
 PAID, INC.
 BALANCE SHEETS

 
           
 
           
             
             
   
June 30,
   
December 31,
 
 ASSETS
 
2009
   
2008
 
   
(Unaudited)
   
(Audited)
 
 Current assets:
           
   Cash and cash equivalents
  $ 3,040,653     $ 106,948  
   Accounts receivable, net
    114,409       1,425  
   Inventories, net
    1,076,066       1,016,938  
   Deferred expenses
    915,720        
   Prepaid expenses and other current assets
    449,712       404,876  
   Due from employees and others
    19,188       42,497  
                 
   Total current assets
    5,615,748       1,572,684  
                 
 Property and equipment, net
    22,931       30,967  
 Intangible asset, net
    9,418       9,888  
                 
 Total assets
  $ 5,648,097     $ 1,613,539  
                 
 LIABILITIES AND SHAREHOLDERS' EQUITY
               
                 
 Current liabilities:
               
   Accounts payable
  $ 233,332     $ 399,383  
   Accrued expenses
    615,775       495,139  
   Deferred revenues
    4,283,120       119,700  
                 
   Total current liabilities
    5,132,227       1,014,222  
                 
 Commitments and contingencies
               
                 
 Shareholders' equity:
               
   Common stock, $.001 par value, 350,000,000 shares
               
      authorized; 264,589,549 and 251,369,046 shares
               
      issued and outstanding at June 30, 2009 and
               
      December 31, 2008, respectively
    264,587       251,369  
  Additional paid-in capital
    38,441,472       36,392,504  
  Accumulated deficit
    (37,990,189 )     (36,044,556 )
  Stock subscription receivable
    (200,000 )      
                 
   Total shareholders' equity
    515,870       599,317  
                 
 Total liabilities and shareholders' equity
  $ 5,648,097     $ 1,613,539  
                 
                 
 
               
 
 See accompanying notes to financial statements

 
PAID, INC. AND SUBSIDIARY
STATEMENTS OF OPERATIONS
 (Unaudited)

 
   
Three months
   
Three months
   
Six months
   
Six months
 
   
ended June 30,
   
ended June 30,
   
ended June 30,
   
ended June 30,
 
   
2009
   
2008
   
2009
   
2008
 
                         
 Revenues
  $ 1,620,915     $ 725,456     $ 1,947,781     $ 979,428  
                                 
 Cost of revenues
    1,017,768       360,352       1,154,917       447,141  
                                 
 Gross profit
    603,147       365,104       792,864       532,287  
                                 
 Operating expenses:
                               
     Selling, general, and administrative expenses
    1,589,851       1,129,536       2,539,618       2,070,218  
     Web site development costs
    124,817       172,158       201,078       260,386  
                                 
       Total operating expenses
    1,714,668       1,301,694       2,740,696       2,330,604  
                                 
 Loss from operations
    (1,111,521 )     (936,590 )     (1,947,832 )     (1,798,317 )
                                 
 Other income (expense):
                               
     Interest expense
    0       (27,146 )     (2,500 )     (27,146 )
     Other income
    4,695       196       4,699       776  
                                 
       Total other income (expense), net
    4,695       (26,950 )     2,199       (26,370 )
                                 
 Loss before income taxes
    (1,106,826 )     (963,540 )     (1,945,633 )     (1,824,687 )
                                 
 Provision for income taxes
                       
                                 
 Net loss
  $ (1,106,826 )   $ (963,540 )   $ (1,945,633 )   $ (1,824,687 )
                                 
                                 
 Loss per share - basic and diluted
  $     $     $ (0.01 )   $ (0.01 )
                                 
                                 
     Weighted average shares - basic and diluted
    257,294,430       237,507,225       255,072,645       236,257,646  
                                 
                                 
 
                 
                                 
 
See accompanying notes to financial statements

 
 PAID, INC.
STATEMENTS OF CASH FLOWS
FOR THE SIX MONTHS ENDED JUNE 30,
 (Unaudited)
 

   
2009
   
2008
 
 Operating activities:
           
    Net loss
  $ (1,945,633 )   $ (1,824,687 )
    Adjustments to reconcile net loss to net
               
        cash used in operating activities:
               
            Depreciation and amortization
    8,506       43,293  
            Share based compensation
    227,000       227,000  
            Amortization of debt discount
          14,146  
            Intrinsic value of stock options awarded to
               
              professionals and consultants in payment
               
              of fees for services provided
    1,530,685       829,314  
            Intrinsic value of stock options awarded to
               
              employees in payment of compensation
    104,501       35,307  
            Changes in assets and liabilities:
               
             Accounts receivable
    (112,984 )     (228,792 )
             Inventories
    (59,128 )     (47,881 )
             Deferred expenses
    (915,720 )     (1,650 )
             Prepaid expense and other current assets
    (21,526 )     (54,812 )
             Accounts payable
    (166,051 )     102,709  
             Accrued expenses
    120,635       136,778  
             Deferred revenue
    4,163,420       18,798  
                 
              Net cash provided by (used in) operating activities
    2,933,705       (750,477 )
                 
 Investing activities:
               
    Property and equipment additions
          (11,366 )
                 
 Financing activities:
               
    Net proceeds of notes and loans payable
          500,000  
    Proceeds from assignment of call options
          123,464  
    Proceeds from exercise of stock options
          30,750  
                 
              Net cash provided by financing activities
          654,214  
                 
 Net increase (decrease) in cash and cash equivalents
    2,933,705       (107,629 )
                 
 Cash and cash equivalents, beginning
    106,948       264,811  
                 
 Cash and cash equivalents, ending
  $ 3,040,653     $ 157,182  
                 
                 
 SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
               
                 
 Cash paid during the period for:
               
                 
        Income taxes
  $     $ 2,453  
                 
        Interest
  $     $  
                 
 
 See accompanying notes to financial statements

 
PAID, INC.
STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
FOR THE SIX MONTHS ENDED JUNE 30, 2009
(Unaudited)
 

                               
   
Common stock
   
 
   
 
   
 
 
   
Shares
   
Amount
   
Additional
Paid-in
Capital
   
Accumulated
Deficit
   
Stock
subscription
receivable
   
Total
 
                                     
 Balance, December 31, 2008
    251,369,046     $ 251,369     $ 36,392,504     $ (36,044,556 )   $     $ 599,317  
                                                 
Issuance of common stock pursuant to exercise of stock
                         
  options granted to employees for services
    585,693     $ 586     $ 103,915                   104,501  
                                                 
Issuance of common stock pursuant to exercise of stock
                         
  options granted to professionals and consultants
    10,631,810       10,632       1,445,655                   1,456,287  
                                                 
 Intrinsic value of stock options
                                               
  granted to consultant for services
                74,398                   74,398  
                                                 
Share based compensation related to issuance of
                                 
  incentive stock options
                227,000                   227,000  
                                                 
 Exercise of warrants
    2,000,000       2,000       198,000             (200,000 )      
                                                 
 Net loss
                      (1,945,633 )           (1,945,633 )
                                                 
 Balance, June 30, 2009
    264,586,549     $ 264,587     $ 38,441,472     $ (37,990,189 )   $ (200,000 )   $ 515,870  
                                                 
                                                 
                                                 
 
                                 
 
See accompanying notes to financial statements

 
 
 
PAID, INC.
NOTES TO FINANCIAL STATEMENTS
June 30, 2009 and 2008

Note 1. Organization and Significant Accounting Policies

Paid, Inc. (the “Company”) provides businesses and clients with marketing, management, merchandising, auction management, website hosting, and authentication and consignment services for the entertainment, sports and collectible industries.  The Company offers celebrities, musical artists and athletes official web sites and fan club services including e-commerce, VIP ticketing, fan club management, fan experiences, storefronts, articles, polls, message boards, contests, biographies and custom features.  The Company also sells merchandise for celebrities, through official fan websites, on tour or at retail.

General

The Company has prepared the financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (SEC) regarding interim financial reporting. Accordingly, they do not include all of the information and notes required by accounting principles generally accepted in the United States of America for complete financial statements and should be read in conjunction with the Company’s audited financial statements included in the Annual Report on Form 10-K for the year ended December 31, 2008 that was filed on March 16, 2009.

In the opinion of management, the Company has prepared the accompanying financial statements on the same basis as its audited financial statements, and these financial statements include all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the results of the interim periods presented. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year 2009.

Liquidity

The Company's independent registered public accounting firm has issued a going concern opinion on the Company's financial statements for the year ended December 31, 2008. The Company may need an infusion of additional capital to fund anticipated operating costs over the next 12 months. Management anticipates growth in revenues and gross profits for the remainder of 2009 from its celebrity services products and websites, and similar services to other entities; including memberships, fan experiences and ticketing, appearances, website development and hosting, and merchandise sales from both existing and new clients. Subject to the discussion below, management believes that the Company has sufficient cash resources to fund operations during the next 12 months. These resources include call options, expiring on May 9, 2010, for approximately 435,000 shares of common stock, which, once assigned by the Company, can generate between $35,000 and $157,000 (based solely upon the 52 week high and low closing prices of the Company's common stock) of cash. During July 2009, the Company assigned 100,000 of these call options to third parties in exchange for gross proceeds of $38,450.  In addition, management continues to explore opportunities to monetize its patent #7324968 issued for real-time calculation of shipping costs. However, there can be no assurance that assignment of the call options can be concluded on reasonably acceptable terms, or that the Company will be successful in monetizing its patent. Management continues to seek alternative sources of capital to support operations.  Finally, world economic conditions, in particular those in the United States, are likely to impact sales of fan experiences and the availability of financing.

Cash and cash equivalents

The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents.
 
 
 
7


Inventories

Inventories consist of collectible merchandise for sale and are stated at the lower of average cost or market on a first-in, first-out (FIFO) method. When a purchase contains multiple copies of the same item, they are stated at average cost.

On a periodic basis management reviews inventories on hand to ascertain if any is slow moving or obsolete. In connection with this review, at both June 30, 2009 and December 31, 2008 the Company provided for reserves totaling $475,000.

Website Development Costs

The Company accounts for website development costs in accordance with the provisions of EITF 00-2, "Accounting for Web Site Development Costs", which requires that costs incurred in planning, maintaining, and operating stages that do not add functionality to the site be charged to operations as incurred. External costs incurred in the site application and infrastructure development stage and graphic development are capitalized. Such capitalized costs are included in "Property and equipment." During the six months ended June 30, 2009 and 2008 no website development costs were capitalized.

Revenue Recognition

The Company generates revenue from sales of fan experiences, from fan club membership fees, from sales of its purchased inventories, and from web hosting services.

Fan experiences sales generally include tickets and related experiences at concerts and other events conducted by performing artists. Revenues associated with these fan experiences are generally reported gross, rather than net, following the criteria of EITF 99-19, "Reporting Revenue Gross as a Principal versus Net as an Agent", and are deferred until the related event has been concluded, at which time the revenues and related direct costs are recognized.

Fan club membership fees are recognized ratably over the term of the related membership, generally one year.

For sales of merchandise owned and warehoused by the Company, the Company is responsible for conducting the sale, billing the customer, shipping the merchandise to the customer, processing customer returns and collecting accounts receivable. The Company recognizes revenue upon verification of the credit card transaction and shipment of the merchandise, discharging all obligations of the Company with respect to the transaction.

The Company provides web hosting services in conjunction with two types of arrangements – cash and receipt of publicly recognized autographs on merchandise.  Revenue is recognized on a monthly basis as the services are provided under both arrangements.  The amounts of revenues related to arrangements settled in other than cash are determined based upon management’s estimate of the fair value of the service provided or the fair value of the autographs received, depending upon which measure is most reliable.

Shipping and Handling fees and costs

All amounts billed to customers in sales transactions related to shipping and handling represent revenues earned and are reported as revenues. Costs incurred by the Company for shipping and handling totaling $105,100 and $41,500 in 2009 and 2008, respectively, are reported as a component of selling, general and administrative expenses.
 
 
 
8


Advertising costs

Advertising costs, totaling approximately $31,500 in 2009 and $27,200 in 2008, are charged to expense when incurred.

Segment reporting

The Company has determined that it has only one discreet operating segment consisting of activities surrounding the sale of fan experiences, fan club memberships, and merchandise associated with its relationships with performing artists and publicly recognized people.

Concentrations

The Company's financial instruments that are exposed to concentrations of credit risk consist primarily of cash and cash equivalents.  The Company places its cash and cash equivalents with high credit quality institutions.

Approximately 88% and 75% of the Company's revenues for 2009 and 2008, respectively, were generated from fan experiences and sales of merchandise related to a limited number of performing artists.

Share Based Compensation

The Company accounts for share-based compensation in accordance with the provisions of Statement of Financial Accounting Standards (SFAS) 123(R), Share-Based Payment.  Under the provisions of SFAS 123(R), share-based compensation cost is measured at the grant date, based on the fair value of the award, and is recognized as an expense over the employee's requisite service period (generally the vesting period of the equity grant).

The Company estimates the fair value of stock options using the Black-Scholes valuation model. Key input assumptions used to estimate the fair value of stock options include the exercise price of the award, the expected option term, the expected volatility of the Company's stock over the option's expected term, the risk-free interest rate over the option's expected term, and the Company's expected annual dividend yield. The Company believes that the valuation technique and the approach utilized to develop the underlying assumptions are appropriate in calculating the fair values of the Company's stock options. Estimates of fair value are not intended to predict actual future events or the value ultimately realized by persons who receive equity awards.

Earnings Per Common Share

Basic earnings per share represents income available to common stockholders divided by the weighted-average number of common shares outstanding during the period. Diluted earnings per share reflects additional common shares that would have been outstanding if dilutive potential common shares had been issued, as well as any adjustment to income that would result from the assumed issuance. Potential common shares that may be issued by the Company relate to outstanding stock options and warrants. The number of common shares that would be included in the calculation of outstanding options and warrants is determined using the treasury stock method. The assumed conversion of outstanding dilutive stock options and warrants would increase the shares outstanding but would not require an adjustment of income as a result of the conversion. Stock options and warrants applicable to 31,410,612 and 30,886,054 shares at June 30, 2009 and 2008, respectively, have been excluded from the computation of diluted earnings per share because they were antidilutive. Diluted earnings per share have not been presented as a result of the Company's net loss for each year.
 
 
 
9


Recent Accounting Pronouncements

In January 2009, the Company adopted Statement of Financial Accounting Standards ("SFAS") No. 161, "Disclosures about Derivative Instruments and Hedging Activities" ("SFAS 161"), which changes the disclosure requirements for derivative instruments and hedging activities.  SFAS 161 requires enhanced disclosures about (a) how an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under SFAS 133, "Accounting for Derivative Instruments and Hedging Activities" and its related interpretations, and (C) how derivative instruments and related hedged items affect an entity's financial position, financial performance, and cash flows.  Adoption did not have a material impact on our financial statements.

In December 2007, the Financial Accounting Standards Board ("FASB") issued SFAS No. 141(R), "Business Combinations", and SFAS No. 160, "Noncontrolling Interests in Consolidated Financial Statements".  SFAS No. 141(R) requires an acquirer to measure the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquired entity at their fair values on the acquisition date, with goodwill being the excess value over the net identifiable assets acquired. SFAS No. 160 clarifies that a noncontrolling interest in a subsidiary should be reported as equity in the consolidated financial statements. The calculation of earnings per share will continue to be based on income amounts attributable to the parent. Adoption did not have a material impact on our financial statements.

In April 2008, the FASB issued FSP No. 142-3, "Determination of the Useful Life of Intangible Assets". FSP No. 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, Goodwill and Other Intangible Assets. We adopted FSP No. 142-3 as of January 1, 2009 with no material impact on our financial statements.

In June 2008, the FASB ratified the consensus reached on Emerging Issues Task Force (EITF) Issue No. 07-05, "Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock". EITF Issue No. 07-05 clarifies the determination of whether an instrument (or an embedded feature) is indexed to an entity’s own stock, which would qualify as a scope exception under SFAS No. 133,  "Accounting for Derivative Instruments and Hedging Activities". We adopted EITF Issue No. 07-05 as of January 1, 2009 with no material impact on our financial statements.

In April 2009, the FASB issued FSP No. FAS 115-2 and FAS 124-2, "Recognition and Presentation of Other-Than-Temporary Impairments", which provides operational guidance for determining other-than-temporary impairments for debt securities. FSP No. 115-2 and 124-2 are effective for interim and annual periods ending after June 15, 2009 and was adopted by the Company during the quarter then ended with no material impact on our financial statements.

In May 2009, the FASB issued SFAS No. 165, "Subsequent Events", which establishes principles and requirements for subsequent events.  This statement sets forth the period after the balance sheet during which management shall evaluate events or transactions that may occur for potential recognition or disclosure, the circumstances under which an entity shall recognize such events or transactions in the financial statements, and the disclosures required about such events or transactions.  SFAS No. 165 is effective for interim and annual periods ending after June 15, 2009.  Management evaluates subsequent events through the date that the financial statements are available to be issued.  SFAS No. 165 was adopted by the Company during the quarter then ended with no material impact on our financial statements.
 
 
 
10


In June 2009 the FASB ratified the consensus reached on Emerging Issues Task Force (EITF) Issue No. 09-01, "Accounting for Own-Share Lending Arrangements in Contemplation of Convertible Debt Issuance". EITF Issue No. 09-01 is effective for periods beginning after June 15, 2009.  Adoption of EITF Issue No. 09-01 is not expected to have a material impact on our financial statements.

In April 2009 the FASB issued FSP No. FAS 107-1 and APB 28-1, which amend SFAS No. 107, "Disclosures about Fair Value of Financial Instruments" to require entities to disclose, among other things, the methods and significant assumptions used to estimate the fair value of financial instruments in both interim and annual financial statements. This FSP also amends APB Opinion No. 28, Interim Financial Reporting (Opinion 28), to require those disclosures in summarized financial information at interim.  FSP No. FAS 107-1 and APB 28-1 are effective for interim and annual periods ending after June 15, 2009 and was adopted by the Company during the quarter then ended with no material impact on our financial statements.

In April, 2009 the FASB issued FSP FAS 157-4 which provides additional guidance for estimating fair value measurements in accordance with FASB Statement No. 157, "Fair Value Measurements" (SFAS 157) when the volume and level of activity for the asset or liability have significantly decreased. The FSP also provides guidance on identifying circumstances that indicate a transaction is not orderly. It emphasizes that despite significant decreases in volume and level of activity and regardless of the valuation technique(s) used for the asset or liability, the fair value measurement stays the same. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement date under current market conditions.  FSP No. FAS 157-4 is effective for interim and annual periods ending after June 15, 2009 and was adopted by the Company during the quarter then ended with no material impact on our financial statements.

Note 2. Intangible Assets

In January 2008, the United States Patent and Trademark Office issued the Company's patent #7324968 providing the Company with the rights granted to patent holders, including the ability to seek licenses for patent use and to protect the patent from infringement. The Company's patent is for the real-time calculation of shipping costs for items purchased through online auctions using a zip code as a destination location indicator. It includes shipping charge calculations across multiple carriers and accounts for additional characteristics of the item being shipped, such as weight, special packaging or handling, and insurance costs.

The patent is presented net of accumulated amortization of $6,582 and $6,112 at June 30, 2009 and December 31, 2008, respectively.

Amortization expense of intangible assets for the six months ended June 30, 2009 and 2008 was $470.

Estimated future annual amortization expense is $940 for each year through 2019.
 
 
 
11


Note 3. Accrued Expenses

Accrued expenses are comprised of the following:
 
 
   
June 30,
 2009
   
December 31,
 2008
 
Payroll and related costs
    256,523       130,380  
Professional and consulting fees
    155,963       232,259  
Commissions
    192,036       107,963  
Other
    11,253       24,537  
    $ 615,775     $ 495,139  
 
Note 4. Common Stock

Call Option Agreements

In connection with a May 9, 2005 settlement with Leslie Rotman regarding the value paid and the value received in a 2001 transaction the Company received a call option for 2,000,000 shares of the Company's common stock at $.001 per share. Leslie Rotman is the mother, of Gregory Rotman, President of the Company, and Richard Rotman, CFO/Vice President/Secretary of the Company. The option is assignable by the Company and, as most recently amended, expires on May 9, 2010.

As of June 30, 2009 the Company had assigned options to purchase 1,565,000 shares of stock from Leslie Rotman to certain individuals in exchange for $567,734. The Company did not assign any call options during the six months ended June 30, 2009, while it assigned 341,000 call options during the six months ended June 30, 2008 in exchange for $123,464.  The proceeds from the assignments of these options were added to the paid in capital of the Company. At June 30, 2009, 435,000 call options remain outstanding.  During July 2009, the Company assigned 100,000 of these call options to third parties in exchange for gross proceeds of $38,450.

Warrants

During the year ended December 31, 2005, the Company entered into an Agreement and sold a warrant to purchase common stock ("Warrant") to an investor. The investor paid the Company $110,000 in deposits ("Deposits") for the right to acquire up to 2,000,000 shares of unregistered common stock at any time prior to June 2, 2009 at $.15 per share. On June 1, 2009 the expiration date of the Warrant was extended to June 30, 2009 in exchange for a reduction in the Deposits of $10,000.  On June 28, 2009 the Warrant was exercised with the remaining $200,000 of consideration paid in the form of $80,000 of cash (received on July 13, 2009) and an agreement for $120,000 for future consulting services valued at $120,000.  The unused portion of the consulting services and the $80,000 receivable are included in stock subscription receivable.

During the second and third quarters of 2008, in connection with $1,100,000 of short term notes payable, the Company granted warrants for 1,100,000 shares of common stock exercisable at $.25 per share. If not exercised these warrants expire at various dates between April and August 2011.

Share-based Incentive Plans

At June 30, 2009, the Company had a number of stock option plans that include both incentive and non-qualified options to be granted to certain eligible employees, non-employee directors, or consultants of the Company.

The 1999 Plan (“1999 Plan”) provides for the award of non-qualified options for up to 1,000,000 shares.  The maximum number of shares currently reserved for issuance is 492,000 shares. The options granted have a ten-year contractual term and vested either immediately or annually over a five-year term. There were no options granted under this plan during the six months ended June 30, 2009 and 2008.  At June 30, 2009 there were 37,000 options outstanding, which expired unexercised on July 19, 2009, with a weighted average exercise price of $1.625.
 
 
 
12


The 2002 Plan (“2002 Plan”) provides for the award of qualified and non-qualified options for up to 30,000,000 shares.  As of June 30, 2009 there were no shares reserved for issuance. The options granted have a ten-year contractual term and vested either immediately or four years from the date of grant.  There were no options granted under this plan during the six months ended June 30, 2009, while during the six months ended June 30, 2008 there were 5,000,000 options granted at an exercise price of $.415. At June 30, 2009 there were 28,250,000 options outstanding with a weighted average exercise price of $.107.

The incremental fair value of options granted during the first six months of 2008 was 1,815,000 which, assuming no forfeiture rate, resulted in $227,000 being charged to operations during each of the six months ended June 30, 2009 and 2008.

On February 1, 2001 the Company adopted the 2001 Non-Qualified Stock Option Plan (the "2001 Plan") and has filed Registration Statements on Form S-8 to register 110,000,000 shares of its common stock. Under the 2001 Plan, employees and consultants may elect to receive their gross compensation in the form of options, exercisable at $.001 per share, to acquire the number of shares of the Company's common stock equal to their gross compensation divided by the fair value of the stock on the date of grant. Information with respect to stock options granted under the above plans is as follows:

   
Number of shares
   
Weighted average exercise price per share
 
             
Options outstanding at December 31, 2008
    1,527,625     $ .001  
Granted
    11,713,490     $ .001  
Exercised
    (11,217,503 )   $ .001  
                 
Options outstanding at June 30, 2009
    2,023,612     $ .001  
   
 
         

 
 
 
13

 
 
A summary of the awards under this plan during the six months ended June 30 is as follows:

   
Number of
Shares
         
Intrinsic
Value
 
                   
         
2009
       
                   
Employee payroll
    585,693           $ 104,501  
Consulting and professional fees
    11,127,797           $ 1,530,685  
                       
Total
    11,713,490           $ 1,635,186  
   
 
         
 
 
              2008          
                         
Employee payroll
    146,479             $ 35,308  
Consulting and professional fees
    3,233,427             $ 622,314  
                         
Total
    3,379,906             $ 657,622  
   
 
           
 
 
 
The maximum number of shares currently reserved for issuance is 5,678,483 shares. The options granted have a ten-year contractual term and vest immediately.

The fair value of the Company’s option grants was estimated at the date of grant using the Black-Scholes option–pricing model with the following weighted average assumptions:

   
2009
   
2008
 
             
Expected term (based upon historical experience)
 
<1 week
   
<1 week
 
Expected volatility
    109.44%       116.73%  
Expected dividends
 
None
   
None
 
Risk free interest rate
    3.27%       3.82%  

The stock volatility for each grant is determined based on a review of the experience of the weighted average of historical daily price changes of the Company’s common stock over the expected option term. The expected term was determined using the simplified method for estimating expected option life, which qualify as “plain-vanilla” options; and the risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for periods corresponding with the expected life of the option.
 
The incremental fair value calculated using the above assumptions over the intrinsic value was determined to be immaterial and no related additional share based compensation has been recorded.

During July 1999, the Company's Board of Directors adopted, subject to stockholders' approval, the 1999 Omnibus Share Plan (the "Omnibus Plan") that provides for both incentive and non-qualified stock options, stock appreciation rights and other awards to directors, officers, and employees of the Company to purchase or receive up to 1,000,000 shares of the Company's stock. A committee of the Board of Directors ("Committee") establishes the option price at the time each option is granted, which price may, in the discretion of the Committee, be less than 100% of the fair market value of the shares on the date of the grant. Any options granted will have a maximum term of ten years and will be exercisable during a period as specified by the Committee. No options have ever been granted under the Omnibus Plan.
 
 
 
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All but 5,000,000 options outstanding at June 30, 2009 are fully vested and exercisable. Information pertaining to options outstanding at June 30, 2009 is as follows:

Options Outstanding

Exercise Prices
 
Number of
Shares
   
Weighted Average Remaining
Contractual Life
   
Aggregate
Intrinsic Value
 
   $1.62
    37,000              
     .001
    2,023,612       9.20     $ 807,421  
     .041
    23,250,000       3.25     $ 8,346,750  
    .415
    5,000,000       8.50        
     
30,310,612
                 
   
 
                 

The total intrinsic value of options exercised during the six months ended June 30, 2009 under all plans was $1,560,788, in exchange for no cash, since they were all exercised under the 2001 Plan.

Note 5. Income Taxes

There was no provision for income taxes for the six months ended June 30, 2009 and 2008 due to the Company's net operating loss and its valuation reserve against deferred income taxes.

The difference between the provision for income taxes using amounts computed by applying the statutory federal income tax rate of 34% and the Company's effective tax rate is due primarily to the net operating losses incurred by the Company and the valuation reserve against the Company's deferred tax asset.

The tax effects of significant temporary differences and carry forwards that give rise to deferred taxes are as follows:

   
June 30,
 2009
   
December 31,
 2008
 
Federal net operating loss carry forwards
  10,162,000     9,502,000  
State net operating loss carry forwards
    1,568,000       1,682,000  
      11,730,000       11,184,000  
Valuation reserve
    (11,730,000 )     (11,184,000 )
Net deferred tax asset
 
       

The valuation reserve applicable to net deferred tax asset at June 30 2009 and December 31, 2008 is due to the likelihood of the deferred tax not to be utilized.

The Company has not been audited by the Internal Revenue Service ("IRS") or any states in connection with income taxes. The Company files income tax returns in the U.S. federal jurisdiction and Massachusetts. The periods from 2005-2008 remain open to examination by the IRS and state jurisdictions. The Company believes it is not subject to any tax risk beyond the preceding discussion. The Company's policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. As of the date of adoption of FIN No. 48, the Company did not have any accrued interest or penalties associated with any unrecognized tax benefits, nor was any significant interest expense recognized during the six months ended June 30, 2009 and 2008.
 
 
 
15


At June 30, 2009, the Company has federal and state net operating loss carry forwards of approximately $31,457,000 and $16,457,000, respectively, available to offset future taxable income. The state carry-forwards will expire intermittently through 2014, while the federal carry forwards will expire intermittently through 2029.

Note 6. Related party transactions

Steven Rotman is the father, and Leslie Rotman is the mother, of Gregory Rotman, President of the Company, and Richard Rotman, CFO/Vice President/Secretary of the Company. The Company entered into a number of transactions over the years with both Steven Rotman and Leslie Rotman. Management believes that these transactions are fair and reasonable to the Company and no less favorable than could have been obtained by an unaffiliated third party.

The Company leases office and warehouse facilities, as a tenant at will, from a company in which Steven Rotman is a shareholder. Monthly payments under this arrangement total $2,600.

During the six months ended June 30, 2009 the Company paid Steven Rotman $60,000 in consulting fees.  There were no such fees incurred during the six months ended June 30, 2008.

Note 7. Commitments and contingencies

Lease commitment

The Company leases office facilities in Boston, Massachusetts under a five year lease expiring in April 2011.  The lease requires monthly payments of approximately $5,800, plus increases in real estate taxes and operating expenses.

Legal matters

In the normal course of business, the Company periodically becomes involved in litigation.  As of June 30, 2009, in the opinion of management, the Company had no pending litigation that would have a material adverse effect on the Company’s financial position, results of operations, or cash flows.

Subsequent events

In connection with the preparation of the financial statements and in accordance with the recently issued Statement of Financial Accounting Standards (“SFAS”) No. 165 “Subsequent Events” (“SFAS 165”), the Company evaluated subsequent events after the balance sheet date of June 30, 2009 through August 6, 2009.

On August 5, 2009 the lead singer of Aerosmith was injured during a tour performance.  The nature and extent of those injuries is unknown.  Substantially all of the deferred revenue and deferred expenses on the accompanying balance sheet relate to the Aerosmith tour.
 
 
 
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MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Forward Looking Statements

This Quarterly Report on Form 10-Q contains certain forward-looking statements (within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934) regarding the Company and its business, financial condition, results of operations and prospects. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates", "could", "may", "should", "will", "would", and similar expressions or variations of such words are intended to identify forward-looking statements in this report. Additionally, statements concerning future matters such as the development of new services, technology enhancements, purchase of equipment, credit arrangements, possible changes in legislation and other statements regarding matters that are not historical are forward-looking statements.

Although forward-looking statements in this quarterly report reflect the good faith judgment of the Company's management, such statements can only be based on facts and factors currently known by the Company. Consequently, forward-looking statements are inherently subject to risks, contingencies and uncertainties, and actual results and outcomes may differ materially from results and outcomes discussed in this report. Although the Company believes that its plans, intentions and expectations reflected in these forward-looking statements are reasonable; the Company can give no assurance that its plans, intentions or expectations will be achieved. For a more complete discussion of these risk factors, see Exhibit 99, "Risk Factors", in the Company's Form 10-K for the fiscal year ended December 31, 2008 that was filed on March 16, 2009.

For example, the Company's ability to achieve positive cash flow and to become profitable may be adversely affected as a result of a number of factors that could thwart its efforts. These factors include the Company's inability to successfully implement the Company's business and revenue model, tour or event cancellations, higher costs than anticipated, the Company's inability to sell its products and services to a sufficient number of customers, the introduction of competing products by others, the Company's failure to attract sufficient interest in and traffic to its sites, the Company's inability to complete development of its sites, the failure of the Company's operating systems, and the Company's inability to increase its revenues as rapidly as anticipated. If the Company is not profitable in the future, it will not be able to continue its business operations.

Overview

Our primary focus is to provide businesses and clients with marketing, management, merchandising, auction management, website hosting, and authentication services for the entertainment, sports and collectible industries. We offer entertainers and athletes official web sites and fan club services including e-commerce, VIP ticketing, fan club management, fan experiences, storefronts, articles, polls, message boards, contests, biographies and custom features. We also sell merchandise for celebrities, through official fan websites, on tour or at retail. Our celebrity services proprietary content management system provides an opportunity for our clients to offer more information, merchandise and experiences to their customers and communities. We provide business management tools for online retailers, through AuctionInc, which utilizes our patented shipping calculator and automated auction checkout and order processing system.

Critical Accounting Policies

Our significant accounting policies are more fully described in Note 1 to our financial statements included in our Form 10-K filed on March 16, 2009. However, certain of our accounting policies are particularly important to the portrayal of our financial position and results of operations and require the application of significant judgment by our management; as a result, they are subject to an inherent degree of uncertainty. In applying these policies, our management makes estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosures. Those estimates and judgments are based upon our historical experience, the terms of existing contracts, our observance of trends in the industry, information that we obtain from our customers and outside sources, and on various other assumptions that we believe to be reasonable and appropriate under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. Our critical accounting policies include:
 
 
 
17


Inventories: Inventories are stated at the lower of average cost or market on a first-in, first-out method. On a periodic basis we review inventories on hand to ascertain if any is slow moving or obsolete. In connection with this review, we establish reserves based upon management's experience and assessment of current product demand. The Company's inventories are comprised of merchandise and collectibles that relate to performing artists and athletes and valuation of it is more subjective than with more standard inventories. General economic conditions, tour schedules of performing artists, and the reputation of the performing artists/athletes, might make sale or disposition of these inventories more or less difficult. Any increases in the reserves would cause a decline in profitability, since such increases are recorded as charges against operations.

Revenue recognition: Certain components of revenues are recognized based upon estimates of value, since they are received in non-monetary transactions.  Management estimates the amount of revenue based upon its historical experience in comparable cash transactions or its estimation of the value received, whichever is more reliable in the circumstances. Variations in the reliability of these judgments may result in enhancement or impairment of gross margins and results of operations in future periods.

Results of Operations

Three months ended June 30, 2009 to three months ended June 30, 2008.

The following discussion compares the Company's results of operations for the three months ended June 30, 2009 with those for the three months ended June 30, 2008.  The Company's financial statements and notes thereto included elsewhere in this annual report contain detailed information that should be referred to in conjunction with the following discussion.

Revenues. In 2009 revenues were $1,620,900, 98% of which was attributable to sales of fan club memberships, merchandise, and fan experiences related to tours of performing artists. Sales of the Company's own product and fees from buyers and sellers represented 2% of revenues. Gross sales of the Company's own product were $26,200. Fan experience, fan club membership and related merchandise sales revenues were $1,594,400. Management anticipates increases from fan club memberships, merchandise, and fan experiences from tours, products and services related to several performing artists during the remainder of 2009. Performing artists typically do not announce tour plans until two to four months in advance of the first show. Several performing artists represented by the Company have announced tours that are scheduled to continue or begin during the third and/or fourth quarters of 2009.

The Company's 2009 revenues represent an increase of approximately $895,500 or 123%, from 2008, when revenues were $725,500. For the three months ended June 30, 2008, sales of the Company's product were $62,700 or 9% of gross sales, while fan club membership and related merchandise sales revenues were $637,300, or 88% of gross revenues.

The main reasons for the increase in revenues was a $957,200 increase related to the fan club memberships and tours of performing artists, offset by lower sales of Company owned product of $36,500. Revenues related tours of performing artists are dependent upon tour schedules, the popularity of the artist(s) on tour, and whether the tour(s) are domestic or international. Fan experience packages marketed for certain artists include a ticket of admission, while for others they do not.  While there was an increase in the number of artists represented by the Company in 2009, there were no artists on tour until the middle of June and those concerts held during the second quarter of 2008 were for artists for whom our fan experiences did not include a ticket. Gross profit from celebrity services in 2009 and 2008 was $576,900 and $285,500, respectively.
 
 
 
18


Operating Expenses. Total operating expenses during 2009 were $1,714,700 compared to $1,301,700 in 2008, an increase of $413,000.

Sales, general and administrative ("SG&A") expenses in 2009 were $1,589,900, compared to $1,129,500 in 2008. The increase of $460,300 includes increases in professional fees of $120,500, payroll and related costs of $132,900 and credit card commissions and shipping costs of $183,400. The increase in professional fees is attributable to new business development, and legal services associated with the Company's enhanced reporting requirements to the Securities and Exchange Commission.  Increases in payroll, credit card commissions and shipping are attributable to deferred revenue associated with fan experience sales during the second quarter for performances in future quarters.

Costs associated with planning, maintaining and operating our web sites in 2009 decreased by $47,300 from 2008. This decrease is due primarily to decreases in depreciation of $13,700 and payroll and related costs of $31,300.

Interest Expense. The Company incurred no interest charges in 2009, while in 2008 interest expense was $27,000. The 2008 interest expense was associated with short term notes payable and amortization of debt discount.

Net Loss. The Company realized a net loss in 2009 of $1,106,800 compared to a net loss of $963,500 in 2008. The 2009 and 2008 losses each represent less than $.01 per share.

Six months ended June 30, 2009 to six months ended June 30, 2008.

The following discussion compares the Company's results of operations for the six months ended June 30, 2009 with those for the six months ended June 30, 2008.  The Company's financial statements and notes thereto included elsewhere in this annual report contain detailed information that should be referred to in conjunction with the following discussion.

Revenues. In 2009 revenues were $1,947,800, 97% of which was attributable to sales of fan club memberships, merchandise, and fan experiences related to tours of performing artists. Sales of the Company's own product and fees from buyers and sellers represented 3% of revenues. Gross sales of the Company's own product were $50,300. Fan experience, fan club membership and related merchandise sales revenues were $1,894,300. Management anticipates increases from fan club memberships, merchandise, and fan experiences from tours, products and services related to several performing artists during the remainder of 2009. Performing artists typically do not announce tour plans until two to four months in advance of the first show. Several performing artists represented by the Company have announced tours that are scheduled to continue or begin during the third and/or fourth quarters of 2009.

The Company's 2009 revenues represent an increase of approximately $968,400 or 99%, from 2008, when revenues were $979,400. For the six months ended June 30, 2008, sales of the Company's product were $81,400 or 8% of gross sales, while fan club membership and related merchandise sales revenues were $872,300, or 89% of gross revenues.
 
 
 
19


The main reasons for the increase in revenues was a $975,900 increase related to the fan club memberships and tours of performing artists, offset by lower sales of Company owned product of $31,000. Revenues related tours of performing artists are dependent upon tour schedules, the popularity of the artist(s) on tour, and whether the tour(s) are domestic or international.  Fan experience packages marketed for certain artists include a ticket of admission, while for others they do not.  While there was an increase in the number of artists represented by the Company in 2009, there were no artists on tour until the middle of June and those concerts held during 2008 were for artists for whom our fan experiences did not include a ticket.  Gross profit from celebrity services in 2009 and 2008 was $742,000 and $437,000, respectively. Gross profit from Company owned product sales was $8,100, $22,700 less than in 2008.
Operating Expenses. Total operating expenses during 2009 were $2,740,700 compared to $2,330,600 in 2008, an increase of $410,100.

Sales, general and administrative ("SG&A") expenses in 2009 were $2,539,600, compared to $2,070,200 in 2008. The increase of $469,400 includes increases in professional fees of $166,600, payroll and related costs of $114,800, and credit card commissions and shipping costs of $209,500. The increase in professional fees is attributable to new business development, and legal services associated with the Company's enhanced reporting requirements to the Securities and Exchange Commission. Increases in payroll, credit card commissions and shipping are attributable to deferred revenue associated with fan experience sales during the second quarter for performances in future quarters.

Costs associated with planning, maintaining and operating our web sites in 2009 decreased by $59,300 from 2008. This decrease is due primarily to decreases in depreciation of $30,200, consulting of $10,800, and payroll and related costs of $25,300.

Interest Expense. The Company incurred approximately $2,500 of interest charges in 2009, while in 2008 interest expense was $27,100. The 2009 interest expense is associated with short term notes payable while the 2008 interest expense was associated with short term notes payable and amortization of debt discount.

Net Loss. The Company realized a net loss in 2009 of $1,945,600 compared to a net loss of $1,824,700 in 2008. The 2009 and 2008 losses each represent $.01 per share.

Assets

At June 30, 2009, total assets of the Company were $5,648,000 compared to $1,614,000 at December 31, 2008.
 
 
 
20


Operating Cash Flows

A summarized reconciliation of the Company's net loss to cash used in operating activities for the six months ended June 30 is as follows:

   
2009
   
2008
 
Net loss
  (1,945,600 )   (1,824,700 )
Depreciation and amortization
    8,500       43,300  
Share based compensation
    227,000       227,000  
Amortization of debt discount
          14,100  
Intrinsic value of stock options awarded
   in payment of outside services and compensation
    1,635,200       864,600  
Net current assets and liabilities associated with
  advanced ticketing
    3,247,700       18,800  
Changes in current assets and liabilities
    (239,100 )     (93,600 )
                 
Net cash used in operating activities
  2,933,700     (750,500 )

Working Capital and Liquidity

The Company had cash and cash equivalents of $3,040,700 at June 30, 2009, compared to $107,000 at December 31, 2008. The Company had $484,000 of working capital at June 30, 2009 compared to $558,000 at December 31, 2008.  At June 30, 2009 current liabilities were $5,132,000 compared to $1,014,000 at December 31, 2008. Current liabilities increased at June 30, 2009 compared to December 31, 2008 primarily due to deferred revenues related to concerts to be performed during the third and fourth quarters of 2009.

The Company's independent registered public accounting firm has issued a going concern opinion on the Company's consolidated financial statements for the year ended December 31, 2008. The Company may need an infusion of additional capital to fund anticipated operating costs over the next 12 months. Management anticipates growth in revenues and gross profits for the remainder of 2009 from its celebrity services products and websites, and similar services to other entities; including memberships, fan experiences and ticketing, appearances, website development and hosting, and merchandise sales from both existing and new clients. Subject to the discussion below, management believes that the Company has sufficient cash resources to fund operations during the next 12 months. These resources include call options, expiring on May 9, 2010, for approximately 435,000 shares of common stock, which, once assigned by the Company, can generate between $35,000 and $157,000 (based solely upon the 52 week high and low closing prices of the Company's common stock) of cash. During July 2009 the Company assigned 100,000 of these call options to third parties in exchange for gross proceeds of $38,950.  In addition, management continues to explore opportunities to monetize its patent.  However, there can be no assurance that anticipated touring activity will occur, that assignment of the call options can be concluded on reasonably acceptable terms, and that the Company will be successful in monetizing its patent. Management continues to seek alternative sources of capital to support operations.  Finally, world economic conditions, in particular those in the United States, are likely to impact sales of fan experiences and the availability of financing.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Market Risk
 
Market risk is the potential loss arising from adverse changes in market rates and prices, such as foreign currency rates, interest rates, and other relevant market rates or price changes.  In the ordinary course of business, the Company is exposed to market risk resulting from changes in foreign currency exchange rates, and the Company regularly evaluates its exposure to such changes.  The Company’s overall risk management strategy seeks to balance the magnitude of the exposure and the costs and availability of appropriate financial instruments.
 
 
 
21

 
Impact of Inflation and Changing Prices
 
Historically, our business has not been materially impacted by inflation. We price and provide our service within a short time frame.
 
Foreign Currency Fluctuation
 
Our revenue is primarily denominated in U.S. dollars. Therefore, we are not directly affected by foreign exchange fluctuations.  However, fluctuations in foreign exchange rates may have an effect on merchandise sales for concerts occurring outside the U.S.  We do not believe that foreign exchange fluctuations will materially affect our results of operations.
 
Seasonality
 

Our revenue is subject to seasonality and fluctuations during the year primarily related to artist touring activities.  More outdoor venues are available during May through September.  In addition, the timing of tours for top-grossing acts could impact comparability of quarterly results year over year.

ITEM 4.                      CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures
 
The Company’s management, including the President of the Company, as its principal executive officer, and the Chief Financial Officer of the Company, as its principal financial officer, has evaluated the effectiveness of the Company’s “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  Based upon this evaluation, the President and Chief Financial Officer concluded that, as of June 30, 2009, the Company’s disclosure controls and procedures were not effective, due to material weaknesses in internal control over financial reporting, for the purpose of ensuring that the information required to be disclosed in the reports that the Company files or submits under the Exchange Act with the Securities and Exchange Commission is recorded, processed, summarized and reported within the time period specified by the Securities and Exchange Commission's rules and forms, and is accumulated and communicated to the Company’s management, including its principal executive and financial officers, as appropriate to allow timely decisions regarding required disclosure.
 
The Company has identified five material weaknesses in internal control over financial reporting.  We identified three weaknesses with respect to entity level controls:  (1) lack of corporate governance; (2) ineffective control environment; and (3) lack of segregation of duties.  We identified two weaknesses with respect to activity level controls:  (1) Lack of procedures and control documentation; and (2) lack of information technology controls and documentation.  Because of these material weaknesses, we concluded that, as of June 30, 2009 our internal control over financial reporting was not effective based on the criteria outlined in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Accordingly, we have also concluded that our disclosure controls and procedures were not effective as of June 30, 2009.
 
We intend to implement procedures and controls throughout 2009 to remediate the remaining material weaknesses at the entity and activity levels, and to review further our procedures and controls. We have not remediated any of the material weaknesses during the second quarter of 2009 other than what was described previously in our Annual Report on Form 10-K for the year ended December 31, 2008 that was filed on March 16, 2009.  In addition, we will make additional changes to our infrastructure and related processes that we believe are also reasonably likely to strengthen and materially affect our internal control over financial reporting.
 
 
 
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Prior to the complete remediation of these material weaknesses, there remains risk that the processes and procedures on which we currently rely will fail to be sufficiently effective, which could result in material misstatement of our financial position or results of operations and require a restatement. Moreover, because of the inherent limitations in all control systems, no evaluation of controls—even where we conclude the controls are operating effectively—can provide absolute assurance that all control issues including instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, our control systems, as we develop them, may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected and could be material to our financial statements.
 
Changes in Internal Control Over Financial Reporting
 
There was no change in our internal control over financial reporting during the quarter ended June 30, 2009 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1.                      LEGAL PROCEEDINGS

There have been no material developments with respect to any previously reported legal proceedings.

ITEM 1A.                   RISK FACTORS

There are no material changes for the risk factors previously disclosed on Form 10-K for the year ended December 31, 2008.

ITEM 2.                      UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3.                      DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.                      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

ITEM 5.                      OTHER INFORMATION

None.

ITEM 6.                      EXHIBITS
 
 
 
31.1
CEO Certification required under Section 302 of Sarbanes-Oxley Act of 2002
 
31.2
CFO Certification required under Section 302 of Sarbanes-Oxley Act of 2002
 
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CEO and CFO Certification required under Section 906 of Sarbanes-Oxley Act of 2002
 
 
 
 
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SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 

 
PAID, INC.
 
Registrant
 
/s/ Gregory Rotman
Date:   August 10, 2009
____________________________________
 
Gregory Rotman, President
   
 
/s/ Richard Rotman
Date:   August 10, 2009
_____________________________________
 
Richard Rotman, Chief Financial Officer, Vice President and Secretary


 
 
LIST OF EXHIBITS


Exhibit No.
 
Description
 
     
 
 
 
     
 
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