SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
__________________
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the
Securities
Exchange Act of 1934
Date
of Report (Date of earliest event reported): October
3, 2005
(exact
name of registrant as specified in its charter)
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Florida
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0-25681
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65-0423422
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(State
or other jurisdiction
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(Commission
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(IRS
Employer
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of
Incorporation)
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File
Number)
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Identification
No.)
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11760
U.S. Highway One
Suite
500
North
Palm Beach, Florida
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33408
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(zip
code)
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Registrant’s
telephone number, including area code:
(561) 630-2400__
Section
8 - Other Events
Item
8.01 Other Events.
On
October 3, 2005, Bankrate, Inc. (the “Company”) announced via press release that
on October 1, 2005, the Company launched a new pay-for-performance pricing
structure, or cost-per-click (CPC) model, for its interest rate table
advertising business. A copy of the Company’s press release is included herein
as Exhibit 99.1. The information provided under this Item 8.01 of Form 8-K,
including the press release included as Exhibit 99.1, is being furnished
to, but
not filed with, the Securities and Exchange Commission.
Section
9 - Financial Statements and Exhibits
Item
9.01 Financial Statements and Exhibits.
| (a) |
Financial
statements of businesses acquired.
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| (1) |
None.
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| (b) |
Pro
forma financial information.
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| (1) |
None.
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| (c) |
Exhibits.
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99.1
Text
of press release of Bankrate, Inc. dated October 3, 2005.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
| BANKRATE, INC. | ||
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| Date: October 3, 2005 | By: | /s/ Robert J. DeFranco |
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Robert J. DeFranco |
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| Senior Vice President & Chief Financial Officer | ||
EXHIBIT
INDEX
Exhibit
| 99.1 |
Text
of press release of Bankrate, Inc. dated October 3,
2005.
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