UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2007

                         COMMISSION FILE NUMBER 0-28720

                                   PAID, INC.
        (Exact Name of Small Business Issuer as Specified in its Charter)

DELAWARE                                               73-1479833
(State or other jurisdiction of                        (I.R.S. Employer
Incorporation or organization)                         Identification No.)

                4 Brussels Street, Worcester, Massachusetts 01610
                    (Address of principal executive offices)

                                 (508) 791-6710
                (Issuer's Telephone Number, Including Area Code)

      Check whether the issuer: (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.

                               Yes |X|        No |_|

      Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12b-2 of the Exchange Act).    Yes |_|     No |X|

      As of August 10, 2007, the issuer had outstanding 227,639,380 shares of
its Common Stock, par value $.001 per share.

                  Transitional Small Business Disclosure Format

                               Yes |_|        No |X|



                                   Paid, Inc.
                                 and Subsidiary
                                   Form 10-QSB
                For the Three and Six Months ended June 30, 2007

                                TABLE OF CONTENTS

Part I - Financial Information

  Item 1.  Financial Statements

               Consolidated Balance Sheets
               June 30, 2007 (unaudited) and December 31, 2006..............3

               Consolidated Statements of Operations
               Three and Six months ended June 30, 2007 and
               2006 (unaudited).............................................4

               Consolidated Statements of Cash Flows
               Six months ended June 30, 2007 and
               2006 (unaudited).............................................5

               Consolidated Statements of Changes in Shareholders' Equity
               Six months ended June 30, 2007
               (unaudited)..................................................6

               Notes to Consolidated Financial Statements
               Six months ended June 30, 2007 and 2006......................7-10

  Item 2.  Management's Discussion and Analysis or
           Plan of Operation................................................11

  Item 3.  Controls and Procedures..........................................15

Part II - Other Information

  Item 1.  Legal Proceedings................................................16

  Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds......16

  Item 3.  Defaults Upon Senior Securities..................................16

  Item 4.  Submission of Matters to a Vote of Security Holders..............16

  Item 5.  Other Information................................................16

  Item 6.  Exhibits.........................................................16

  Signatures................................................................17


                                     - 2 -


                         PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                             PAID, INC. AND SUBSIDIARY
                            CONSOLIDATED BALANCE SHEETS



                                                                 June 30,        December 31,
                                ASSETS                             2007              2006
                                                                   ----              ----
                                                                (unaudited)       (audited)
                                                                           
Current assets:
    Cash and cash equivalents                                  $    455,530      $    138,326
    Accounts receivable                                              60,484            34,731
    Inventories, net                                              1,194,307         1,181,361
    Deferred expenses                                               112,339                --
    Prepaid expenses                                                213,112            80,975
    Due from employees                                               43,030            32,803
    Other current assets                                              9,073             9,073
                                                               ------------      ------------

       Total current assets                                       2,087,875         1,477,269

Property and equipment, net                                         129,513           191,518
Other intangible assets, net                                         11,298            11,768
                                                               ------------      ------------

Total assets                                                   $  2,228,686      $  1,680,555
                                                               ============      ============

               LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
    Notes and loans payable                                    $     80,000      $     98,000
    Accounts payable                                                350,606           396,257
    Accrued expenses                                                765,061           915,176
    Deferred revenues                                               453,767                --
                                                               ------------      ------------

       Total current liabilities                                  1,649,434         1,409,433
                                                               ------------      ------------

Commitments and contingencies                                            --                --
                                                               ------------      ------------

Shareholders' equity:
    Common stock, $.001 par value, 350,000,000 shares
     authorized; 226,661,631 and 218,329,910 shares
     issued and outstanding at June 30, 2007 and
     December 31, 2006, respectively                                226,662           218,330
    Additional paid-in capital                                   30,273,132        28,638,897
    Accumulated deficit                                         (29,920,542)      (28,586,105)
                                                               ------------      ------------

       Total shareholders' equity                                   579,252           271,122
                                                               ------------      ------------

Total liabilities and shareholders' equity                     $  2,228,686      $  1,680,555
                                                               ============      ============


           See accompanying notes to consolidated financial statements


                                     - 3 -



                            PAID INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)




                                                      Three months        Six months        Three months        Six months
                                                       ended June         ended June         ended June         ended June
                                                        30, 2007           30, 2007           30, 2006           30, 2006
                                                      -------------      -------------      -------------      -------------
                                                                                                   
Revenues                                              $     843,945      $   1,312,366      $     604,388      $   3,411,229

Cost of revenues                                            516,780            704,172            219,974          2,171,469
                                                      -------------      -------------      -------------      -------------

Gross profit                                                327,165            608,194            384,414          1,239,760
                                                      -------------      -------------      -------------      -------------

Operating expenses:
    Selling, general, and administrative expenses           650,503          1,750,616            834,244          1,780,474
    Web site development costs                               95,683            193,978            118,842            253,242
                                                      -------------      -------------      -------------      -------------

       Total operating expenses                             746,186          1,944,594            953,086          2,033,716
                                                      -------------      -------------      -------------      -------------

Loss from operations                                       (419,021)        (1,336,400)          (568,672)          (793,956)
                                                      -------------      -------------      -------------      -------------

Other income (expense):
    Interest expense                                         (2,076)            (4,339)            17,925             (8,758)
    Other income                                              3,909              6,302                  4                  7
                                                      -------------      -------------      -------------      -------------

       Total other income (expense), net                      1,833              1,963             17,929             (8,751)
                                                      -------------      -------------      -------------      -------------

Loss before income taxes                                   (417,188)        (1,334,437)          (550,743)          (802,707)

Provision for income taxes                                       --                 --                 --                 --
                                                      -------------      -------------      -------------      -------------

Net income (loss)                                     $    (417,188)     $  (1,334,437)     $    (550,743)     $    (802,707)
                                                      =============      =============      =============      =============

Loss per share (basic and diluted)                    $       (0.00)     $       (0.01)     $       (0.00)     $       (0.00)
                                                      =============      =============      =============      =============

    Weighted average shares (basic and diluted)         225,722,300        224,119,103        206,913,261        204,015,368
                                                      =============      =============      =============      =============


           See accompanying notes to consolidated financial statements


                                     - 4 -


                            PAID, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                        FOR THE SIX MONTHS ENDED JUNE 30,



                                                                               2007             2006
                                                                               ----             ----

                                                                                      
Operating activities:
    Net loss                                                               $(1,334,437)     $  (802,707)
    Adjustments to reconcile net loss to net
     cash used in operating activities:
        Depreciation and amortization                                           65,722           76,244
        Bad debt expense                                                           250               --
        Issuance of common stock for payment of
           professional and consulting fees                                    702,399          567,218
        Issuance of common stock pursuant to exercise of
          stock options granted to employees for services                      145,230          104,039
        Common stock issued in payment of interest                                  --          137,794
        Changes in assets and liabilities:
          Accounts receivable                                                  (26,003)          10,674
          Inventoriesm, net                                                    (12,946)          51,272
          Deferred expenses                                                   (112,339)         556,250
          Prepaid expense and other current assets                            (142,364)        (112,404)
          Accounts payable                                                     (45,651)          16,224
          Accrued expenses                                                    (134,115)        (200,146)
          Customer refunds payable                                                  --           32,508
          Deferred revenue                                                     453,767       (1,340,583)
                                                                           -----------      -----------

             Net cash (used in) operating activities                          (440,487)        (903,617)
                                                                           -----------      -----------

Investing activities:
    Property and equipment additions                                            (3,247)         (56,457)
                                                                           -----------      -----------

Financing activities:
    Net proceeds (repayments) of notes and loans payable                       (18,000)         150,000
    Proceeds from assignment of call options                                    15,538          181,000
    Proceeds from sale of common stock                                         763,400               --
                                                                           -----------      -----------

             Net cash provided by financing activities                         760,938          331,000
                                                                           -----------      -----------

Net increase (decrease) in cash and cash equivalents                           317,204         (629,074)

Cash and cash equivalents, beginning                                           138,326        1,502,987
                                                                           -----------      -----------

Cash and cash equivalents, ending                                          $   455,530      $   873,913
                                                                           ===========      ===========

                     SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

 Cash paid during the period for:

     Income taxes                                                          $        --      $        --
                                                                           ===========      ===========

     Interest                                                              $     1,121      $     4,107
                                                                           ===========      ===========


           See accompanying notes to consolidated financial statements


                                     - 5 -


                            PAID, INC. AND SUBSIDIARY
            CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
                     FOR THE SIX MONTHS ENDED JUNE 30, 2007



                                                               Common stock             Additional
                                                        ----------------------------     Paid-in       Accumulated
                                                            Shares         Amount        Capital         Deficit            Total
                                                        ------------    ------------   ------------    ------------     -----------
                                                                                                         
Balance, December 31, 2006                               218,329,910    $    218,330   $ 28,638,897    $(28,586,105)    $   271,122

Issuance of common stock pursuant to exercise of stock
     options granted to employees for services               464,348             464        144,766              --         145,230

Issuance of common stock pursuant to exercise of stock
     options granted to professionals and consultants      3,799,477           3,800        698,599              --         702,399

Issuance of common stock                                   4,017,896           4,018        759,382              --         763,400

Common stock issued in connection with acquisition of
     assets of K-sports & Entertainment, LLC                  50,000              50         15,950                          16,000

Proceeds from assignment of call options                          --              --         15,538              --          15,538

Net loss                                                          --              --             --      (1,334,437)     (1,334,437)
                                                        ------------    ------------   ------------    ------------     -----------

Balance, June 30, 2007                                   226,661,631    $    226,662   $ 30,273,132    $(29,920,542)    $   579,252
                                                        ============    ============   ============    ============     ===========


           See accompanying notes to consolidated financial statements


                                     - 6 -


                            PAID, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             JUNE 30, 2007 AND 2006

Note 1. Organization and Significant Accounting Policies

Paid, Inc. and subsidiary (the "Company") provides businesses and clients with
marketing, management, merchandising, auction management, website hosting, and
authentication and consignment services for the entertainment, sports and
collectibles industries. The Company also provides other services for
celebrities and sports personalities including autograph signings, appearances,
marketing opportunities and event ticketing. The Company continues to sell
sports collectibles and merchandise through a variety of outlets, including
online auctions and wholesale and distribution outlets.

General

The financial statements included in this report have been prepared by the
Company pursuant to the rules and regulations of the United States Securities
and Exchange Commission for interim financial reporting and include all
adjustments (consisting only of normal recurring adjustments which are, in the
opinion of management, necessary for a fair presentation). Except for the
balance sheet at December 31, 2006, these financial statements have not been
audited.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with accounting principles generally accepted
in the United States of America have been condensed or omitted pursuant to rules
and regulations for interim reporting. The Company believes that the disclosures
contained herein are adequate to make the information presented not misleading.
However, these financial statements should be read in conjunction with the
financial statements and notes thereto included in the Company's annual report
for the year ended December 31, 2006, which are included in the Company's Form
10-KSB.

Principles of consolidation

The accompanying consolidated financial statements include the accounts of Paid,
Inc. and its wholly-owned subsidiary, Rotman Collectibles, Inc. All
inter-company balances and transactions have been eliminated.

Inventories

Inventories consist of collectible merchandise for sale and are stated at the
lower of average cost or market on a first-in, first-out (FIFO) method. When a
purchase contains multiple copies of the same item, they are stated at average
cost.

On a periodic basis management reviews inventories on hand to ascertain if any
is slow moving or obsolete. The reserve for excess/obsolete inventories totaled
$200,000 at both June 30, 2007 and December 31, 2006.

Website Development Costs

The Company accounts for website development costs in accordance with the
provisions of EITF 00-2, "Accounting for Web Site Development Costs", which
requires that costs incurred in planning, maintaining, and operating stages that
do not add functionality to the site be charged to operations as incurred.
External costs incurred in the site application and infrastructure development
stage and graphic development are capitalized. Such capitalized costs are
included in "Property and equipment." There were no such costs capitalized
during the six months ended June 30, 2007, while during the six months ended
June 30, 2006 the Company capitalized approximately $49,500 of such costs.

Revenue Recognition

The Company generates revenue from sales of fan experiences, from fan club
membership fees, from sales of its purchased inventories, from web hosting
services, from appraisal services and from advertising and promotional services.


                                     - 7 -


Fan experiences sales include tickets and related experiences at concerts and
other events conducted by performing artists. Revenues associated with these fan
experiences are generally reported gross, rather than net, following the
criteria of EITF 99-19, "Reporting Revenue Gross as a Principal versus Net as an
Agent", and are deferred until the related event has been concluded, at which
time the revenues and related direct costs are recognized.

Fan club membership fees are recognized when the member joins and all direct
costs associated with the membership have been incurred.

For sales of merchandise owned and warehoused by the Company, the Company is
responsible for conducting the sale, billing the customer, shipping the
merchandise to the customer, processing customer returns and collecting accounts
receivable. The Company recognizes revenue upon verification of the credit card
transaction and shipment of the merchandise, discharging all obligations of the
Company with respect to the transaction.

The Company provides web hosting services under two types of arrangements.
Revenue is recognized on a monthly basis as the services are provided for those
where payment is to be received in cash. Professional athletes' web sites are
hosted under arrangements that are settled by the athlete providing a certain
number of autographs on merchandise to be sold by the Company. Revenue related
to player websites is recognized upon sale of the autographed merchandise.

Advertising revenues are recognized at the time the advertisement is initially
displayed on the Company's web site. Sponsorship revenues are recognized at the
time that the related event is conducted.

Advertising Costs

Advertising costs totaling $31,000 in 2007 and $46,000 in 2006, are charged to
expense when incurred.

Earnings Per Common Share

Basic earnings per share represents income available to common stockholders
divided by the weighted-average number of common shares outstanding during the
period. Diluted earnings per share reflects additional common shares that would
have been outstanding if potentially dilutive common shares had been issued, as
well as any adjustment to income that would result from the assumed issuance.
Potential common shares that may be issued by the Company relate to outstanding
stock options and warrants. The number of common shares that would be included
in the calculation of outstanding options and warrants is determined using the
treasury stock method. The assumed conversion of outstanding dilutive stock
options and warrants would increase the shares outstanding but would not require
an adjustment of income as a result of the conversion. Stock options and
warrants applicable to 27,136,054 shares and 27,165,054 shares at June 30, 2007
and 2006 respectively, have been excluded from the computation of diluted
earnings per share because they were antidilutive. Diluted earnings per share
have not been presented as a result of the Company's net loss for each year.

Note 2. Notes and Loans Payable

At June 30, 2007 and December 31, 2006 the Company was obligated on short-term
demand notes payable totaling $80,000 to a related party. The notes bear
interest at 8%. Interest expense charged to operations in connection with these
related party notes during each of the six months ended June 30, 2007 and 2006
totaled $3,200. In addition, included in notes and loans payable at December 31,
2006 was an $18,000 non interest bearing loan which was repaid in 2007.

Note 3. Accrued Expenses

At June 30, 2007 and December 31, 2006, accrued expenses are comprised of the
following:


                                     - 8 -


                                        2007          2006
                                        ----          ----

Interest                            $   47,400    $   44,201
Payroll and related costs              254,063       268,702
Professional and consulting fees        73,420       115,111
Consignments                           172,782       172,782
Due to K Sports                         14,500        30,500
Commissions                            176,000       266,246
Other                                   26,896        17,634
                                    ----------    ----------
                                    $  765,061    $  915,176
                                    ==========    ==========

Note 4. Common Stock

Call Option Agreement

On May 9, 2005, the Company entered into a Settlement Agreement and Mutual
Release with Leslie Rotman ("Seller") to settle all outstanding disputes
regarding the value paid and the value received in the 2001 transaction in which
Seller, Rotman Collectibles, Inc., and the Company entered into an Agreement and
Plan of Merger (the "Merger Agreement"), pursuant to which Rotman Collectibles,
Inc., a Massachusetts corporation, was merged into the Company's Delaware
subsidiary, now named Rotman Collectibles, Inc. Seller is the mother of Gregory
Rotman, President of the Company, and Richard Rotman, CFO/Vice
President/Secretary of the Company. To settle any possible differences or
disputes between the value paid and the value received, Seller delivered
2,000,000 shares of the Company's common stock into escrow on May 6, 2005 (as
set forth in the Settlement Agreement and Mutual Release) and granted the
Company an option to purchase the shares for $.001 per share. The option is
assignable by the Company and, as most recently amended, expires on May 9, 2008.
During and 2005 the Company assigned options to purchase 800,000 and 375,000
shares, respectively, of stock from Leslie Rotman to certain individuals in
exchange for $331,848 and $96,885. During the six months ended June 30, 2007 the
Company assigned options to purchase 50,000 to certain individuals in exchange
for $15,538. The proceeds from the assignments of these options were added to
the paid in capital of the Company. At June 30, 2007, 775,000 call options
remain outstanding.

Warrant

During the year ended December 31, 2005, the Company entered into an Agreement
and sold a warrant to purchase common stock ("Warrant") to an investor. The
investor paid the Company $50,000 as a deposit ("Deposit") for the right to
acquire up to 2,000,000 shares of unregistered common stock at any time within
one year of the Agreement at $.15 per share. During 2006 the expiration date of
the Warrant was extended upon receipt of an additional $50,000 payment. If
exercised, $100,000 will be applied as partial payment of the exercise price. If
the Warrants are not exercised by June 1, 2008 the deposits will be forfeited.
The deposits have been recorded as additions to Paid in Capital.

Share-based Incentive Plan

At June 30, 2007, the Company had stock option plans that include both incentive
and non-qualified options to be granted to certain eligible employees,
non-employee directors, or consultants of the Company. The maximum number of
shares currently reserved for issuance is 31,000,000 shares. The options granted
have ten-year contractual terms and vest either immediately or annually over a
five-year term.

At June 30, 2007, there were 5,492,000 shares available for future grants under
the above stock option plans. The weighted average exercise price of options
outstanding was $.043 at June 30, 2007. No options were granted during the six
months ended June 30, 2007.

All options outstanding at June 30, 2007 are fully vested and exercisable.
Information pertaining to options outstanding at June 30, 2007 is as follows:


                                     - 9 -


                               Options Outstanding

                                           Weighted Average
                                        Remaining Contractual
    Exercise Prices   Number of shares           Life          Intrinsic Value
    ---------------   ----------------           ----          ---------------
        $1.62                37,000               2              $        --
          .001               99,054               8                   40,513
          .041           25,000,000               6                9,225,000
                         ----------                              -----------
                         25,136,054                              $ 9,265,513
                         ==========                              ===========

Note 5. Income Taxes

The Company adopted the provisions of FASB Interpretation No. 48, "Accounting
for Uncertainty in Income Taxes - an interpretation of FASB Statement No. 109"
("FIN No. 48"), on January 1, 2007. FIN No. 48 requires that the impact of tax
positions be recognized in the financial statements if they are more likely than
not of being sustained upon examination, based upon the technical merits of the
position. As discussed in the consolidated financial statements in the Company's
Annual Report on Form 10-KSB for the year ended December 31, 2006, the Company
has a valuation allowance against the full amount of its deferred tax assets.
The Company currently provides a valuation allowance against deferred tax assets
when it is more likely than not that some portion, or all, of its deferred tax
assets, will not be realized. The implementation of FIN No. 48 had no effect on
the Company's financial position or results of operations.

The Company recognizes interest accrued related to unrecognized tax benefits in
interest expense. Penalties, if incurred, are recognized as a component of
income tax expense.

There were no provisions for income taxes for the six months ended June 30, 2007
and 2006 due to the Company's net operating loss and its valuation reserve
against deferred income taxes. Tax returns for years beginning after December
31, 2002 remain open for examination by taxing authorities.

The difference between the provision for income taxes using amounts computed by
applying the statutory federal income tax rate of 34% and the Company's
effective tax rate is due primarily to the net operating loss incurred by the
Company and the valuation reserve against the Company's deferred tax asset.

At June 30, 2007 the Company has federal and state net operating loss carry
forwards of approximately $24,000,000 and $15,000,000, respectively, available
to offset future taxable income. The state carry-forwards will expire
intermittently through 2012, while the federal carry forwards will expire
intermittently through 2027.

Note 6. Related party transactions

During the six months ended and 2006 the Company incurred $72,000 of consulting
fees paid to Steven Rotman, the father of Greg and Richard Rotman.

Note 7. Commitments

The Company leases office facilities in Boston Massachusetts under a five year
lease beginning May 2006 requiring monthly payments of $5,800, plus increases in
real estate taxes and operating expenses, through April 2011.

In August 2006 the Company began paying rent, as a tenant at will, to a company
in which Steven Rotman, the father of Gregory and Richard Rotman, is a
shareholder. Monthly payments under this arrangement of $2,600 began on August
1, 2006.

During the six months ended June 30, 2007 rent expense charged to operations
under the above leases totaled $50,000, including $15,000 to the related party.


                                     - 10 -


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

Overview

Our innovative products and services are utilized in celebrity services,
ticketing, fan experiences, merchandising, online auctions and management, and
web site development. Our celebrity services proprietary content management
system provides an opportunity for our clients to offer more information,
merchandise and experiences to their customers and communities. This proprietary
system uses the AuctionInc. shipping calculator tools to provide improved
customer service and fulfillment services. The technology is based on our
patented process that streamlines back-office and shipping processes for online
auctions and e-commerce. Our celebrity services offer athletes and entertainers
official web sites and fan-club services including e-commerce storefronts,
articles, polls, message boards, contests, biographies and custom features to
attract thousands of visitors daily. Our autograph signing events, working in
conjunction with our sports agent marketing services, have created more services
and opportunities for our sports clientele.

Critical Accounting Policies

Our significant accounting policies are more fully described in Note 1 to our
financial statements. However, certain of our accounting policies are
particularly important to the portrayal of our financial position and results of
operations and require the application of significant judgment by our
management; as a result, they are subject to an inherent degree of uncertainty.
In applying these policies, our management makes estimates and judgments that
affect the reported amounts of assets, liabilities, revenues and expenses and
related disclosures. Those estimates and judgments are based upon our historical
experience, the terms of existing contracts, our observance of trends in the
industry, information that we obtain from our customers and outside sources, and
on various other assumptions that we believe to be reasonable and appropriate
under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not
readily apparent from other sources. Actual results may differ from these
estimates under different assumptions or conditions. Our critical accounting
policies include:

Inventories: Inventories are stated at the lower of average cost or market on a
first-in, first-out method. On a periodic basis we review inventories on hand to
ascertain if any is slow moving or obsolete. In connection with this review, we
establish reserves based upon management's experience and assessment of current
product demand.

Property and Equipment: Property and equipment are stated at cost. Depreciation
and amortization are computed over estimated useful lives that are reviewed
periodically. In connection with this review we consider changes in the economic
environment, technological advances, and management's assessment of future
revenue potential and a review of the estimated useful lives of the various
assets.

Results of Operations

Three months ended June 30, 2007 to three months ended June 30, 2006

The following discussion compares the Company's results of operations for the
three months ended June 30, 2007 with those for the three months ended June 30,
2006. The Company's financial statements and notes thereto included elsewhere in
this quarterly report contain detailed information that should be referred to in
conjunction with the following discussion.


                                     - 11 -


Revenues. For the three months ended June 30, 2007, revenues were $843,900, 96%
of which was attributable to sales of fan club memberships and merchandise
related to performing artists. Management anticipates increases from fan club
memberships, merchandise, and fan experiences from tours, products and services
related to several performing artists during the remainder of 2007 and into
2008.

The Company's second quarter 2007 revenues represent an increase of
approximately $239,600 from 2006 when revenues were $604,400. For the three
months ended June 30, 2006, sales of the Company's product were $110,500, or 18%
of gross sales, fan experiences, fan club memberships, and related merchandise
sales revenues were $433,500, 72% of gross revenues, and sports marketing
revenues were $42,700, or 7% of gross revenues.

The principal reasons for the increase in revenues were a $379,000 increase
related to tours of performing artists, offset by lower revenues related to
sports marketing services of $42,700 and lower sales of Company owned product of
approximately $102,800 from the same period in 2006. The increase in revenues
related to tours of performing artists is attributable to the fact that the
Company's artists were on tour for only a portion of the second quarter of 2006.
At June 30, 2007 the Company had $453,800 of deferred revenues related to tours
to continue during the remainder of 2007. Gross loss from Company-owned product
for the three months ended June 30, 2007 was $19,000, $31,000 less than in 2006.

Operating Expenses. Total operating expenses for the three months ended June 30,
2007 were $746,200 compared to $953,100 in 2006, a decrease of $206,900.

Sales, general and administrative ("SG&A") expenses for the three months ended
June 30, 2007 were $650,500, compared to $834,200 for the three months ended
June 30, 2006. The decrease of $183,700 in SG&A costs includes decreases in
consulting fees of $152,200 and payroll and related costs of $85,800, offset by
increases in rents of $23,700, and travel of $30,400. The travel increase is
principally attributable to the fact that there were artists touring for longer
periods during the second quarter of 2007 than during the same period on 2006.

Costs associated with planning, maintaining and operating our web sites for the
three months ended June 30, 2007 decreased by $23,200 from 2006. This decrease
is due primarily to a decrease in consulting costs of $19,000.

Interest Expense. For the three months ended June 30, 2007, the Company incurred
approximately $2,100 of interest charges compared to a recovery of interest
charges of $17,900 in 2006, an increase of $20,000. The change in expense is
primarily attributable to a settlement in 2006 with Augustine Fund L.P. with
respect to amounts owed in connection with interest on the convertible debt.

Net Loss. The Company realized a net loss for the three months ended June 30,
2007 of $417,200 compared to a net loss of $550,700 for the three months ended
June 30, 2006. The 2007 and 2006 losses each represented less than $.01 per
share.

Inflation. The Company believes that inflation has not had a material effect on
its results of operations.

Six months ended June 30, 2007 to six months ended June 30, 2006

The following discussion compares the Company's results of operations for the
six months ended June 30, 2007 with those for the six months ended June 30,
2006. The Company's financial statements and notes thereto included elsewhere in
this quarterly report contain detailed information that should be referred to in
conjunction with the following discussion.

Revenues. For the six months ended June 30, 2007, revenues were $1,312,400, 89%
of which was attributable to sales of fan club memberships and merchandise
related to performing artists. Sales of the Company's own product and fees from
buyers and sellers through the Rotman Auction operations


                                     - 12 -


represented 4% of revenues, sports marketing revenues represented 3% of revenues
and other revenues represented 4% of gross revenues. Gross sales of the
Company's own product were $55,600. Fan club membership and related merchandise
sales revenues were $1,172,500, and sports marketing revenues were $35,800.
Management anticipates increases from fan club memberships, merchandise, and fan
experiences from tours, products and services related to several performing
artists during the remainder of 2007 and into 2008. During the six months ended
June 30, 2007 the Company generated $453,800 of deferred revenues related to
artist's tours to continue during the remainder of 2007.

The Company's revenues for the first half of 2007 represent a decrease of
approximately $2,098,800 from 2006 when revenues were $3,411,200. For the six
months ended June 30, 2006, sales of the Company's product were $175,400, or 5%
of gross sales, fan experiences, fan club memberships, and related merchandise
sales revenues were $3,081,000, 90% of gross revenues, sports marketing revenues
were $131,800, or 4% of gross revenues.

The reason for the decrease in revenues was a $1,908,500 decrease related to the
tours of performing artists, lower revenues related to sports marketing services
of $96,100 and lower sales of Company owned product of approximately $119,900
from the same period in 2006. The decrease in revenues related to tours of
performing artists is attributable to the fact that fewer of the Company's
artists were on tour during the first half of 2007 and those that were on tour
began their tours during the second quarter. During the six months ended June
30, 2007 the Company generated $453,800 of deferred revenues related to tours to
continue during the remainder of 2007. Gross profit from Company owned product
sales for the six months ended June 30, 2007 was approximately $40,300,
approximately the same as in 2006.

Operating Expenses. Total operating expenses for the six months ended June 30,
2007 were $1,944,600 compared to $2,033,700 in 2006, a decrease of $89,100.

Sales, general and administrative ("SG&A") expenses for the six months ended
June 30, 2007 were $1,750,600, compared to $1,780,500 for the six months ended
June 30, 2006. The decrease of $29,900 in SG&A costs includes decreases in
payroll and related costs of $34,400, credit card commissions of $20,600,
postage and shipping costs of $68,500, advertising of $15,900, and depreciation
and amortization of $12,600, offset by increases in professional fees of
$118,900, rents of $32,500, and travel of $25,300. The credit card commissions
and postage and shipping decreases are all principally attributable to lower
level of artists' touring activities during 2007.

Costs associated with planning, maintaining and operating our web sites for the
six months ended June 30, 2007 decreased by $59,300 from 2006. This decrease is
due primarily to a decrease in consulting costs of $108,100, offset by $49,500
fewer web site development costs being capitalized in 2007 than in 2006.

Interest Expense. For the six months ended June 30, 2007, the Company incurred
approximately $4,300 of interest charges compared to interest charges of $8,800
in 2006, a decrease of $4,400. This decrease is attributable to lower balances
of interest bearing debt in 2007.

Net Loss. The Company realized a net loss for the six months ended June 30, 2007
of $1,334,400 compared to a net loss of $802,700 for the six months ended June
30, 2006. The 2007 loss represents $.01 per share while in 2006 the loss
represented less than $.01 per share.

Inflation. The Company believes that inflation has not had a material effect on
its results of operations.


                                     - 13 -


Assets

At June 30, 2007, total assets of the Company were $2,228,700 compared to
$1,680,600 at December 31, 2006. The increase was primarily due to higher cash
balances generated from the issuance of common stock and deferred revenues
related to fan experiences scheduled after June 30, 2007.

Operating Cash Flows

A summarized reconciliation of the Company's net losses to cash used in
operating activities for the six months ended June 30, 2007 compared to June
30, 2006, is as follows:



                                                                            2007            2006
                                                                            ----            ----
                                                                                  
Net loss                                                                $(1,334,400)    $  (802,700)
Depreciation and amortization                                                65,700          76,200
Common stock issued in payment of services                                  847,600         671,300
Common stock issued in payment of interest                                       --         137,800
Net current assets and liabilities associated with advance ticketing        453,800        (751,800)
Changes in current assets and liabilities                                  (365,900)       (234,400)
                                                                        -----------     -----------

                                                                        $  (333,200)    $  (903,600)
Net cash used in operating activities                                    ==========       =========


Working Capital and Liquidity

The Company had cash and cash equivalents of $455,500 at June 30, 2007, compared
to $138,300 at December 31, 2006. The Company had $438,400 of working capital at
June 30, 2007 compared to $67,800 at December 31, 2006. At June 30, 2007 current
liabilities were $1,649,400 compared to $1,409,400 at December 31, 2006. Current
liabilities increased at June 30, 2007 compared to December 31, 2006 primarily
due to deferred revenues of $453,700 associated with events scheduled to
commence during the third and fourth quarters of 2007 offset by lower accrued
commissions.

The Company's independent registered public accounting firm has issued a going
concern opinion on the Company's consolidated financial statements for the year
ended December 31, 2006. The Company may need an infusion of additional capital
to fund anticipated operating costs over the next 12 months. Management
anticipates growth in revenues and gross profits during the remainder of 2007,
and into 2008, from its celebrity services products and websites, and similar
services to other entities; including memberships, fan experiences and
ticketing, appearances, website development and hosting, and merchandise sales
from both existing and new clients. In addition, "AuctionInc" which hosts a
suite of management tools and enhanced shipping calculator solutions for small
ecommerce enterprises, sales of movie posters, both from inventory and on
consignment, and web hosting are expected to increase revenues and result in
higher total gross profit. Subject to the discussion below, management believes
that the Company has sufficient cash commitments to fund operations during the
next 12 months. These commitments include call options, expiring on May 9, 2008,
for approximately 775,000 shares of common stock, which, once assigned by the
Company, will generate between $70,000 and $412,000 (based solely upon the 52
week high and low closing prices of the Company's common stock) of cash.
However, there can be no assurance that assignment of the call options can be
concluded on reasonably acceptable terms. If assignments are not made,
management may need to seek alternative sources of capital to support
operations.

Forward Looking Statements

This Quarterly Report on Form 10-QSB contains certain forward-looking statements
(within the meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934)


                                     - 14 -


regarding the Company and its business, financial condition, results of
operations and prospects. Words such as "expects," "anticipates," "intends,"
"plans," "believes," "seeks," "estimates" and similar expressions or variations
of such words are intended to identify forward-looking statements in this
report. Additionally, statements concerning future matters such as the
development of new services, technology enhancements, purchase of equipment,
credit arrangements, possible changes in legislation and other statements
regarding matters that are not historical are forward-looking statements.

Although forward-looking statements in this quarterly report reflect the good
faith judgment of the Company's management, such statements can only be based on
facts and factors currently known by the Company. Consequently, forward-looking
statements are inherently subject to risks, contingencies and uncertainties, and
actual results and outcomes may differ materially from results and outcomes
discussed in this report. Although the Company believes that its plans,
intentions and expectations reflected in these forward-looking statements are
reasonable, the Company can give no assurance that its plans, intentions or
expectations will be achieved. For a more complete discussion of these risk
factors, see Exhibit 99, "Risk Factors", in the Company's Form 10-KSB for the
fiscal year ended December 31, 2006.

For example, the Company's ability to achieve positive cash flow and to become
profitable may be adversely affected as a result of a number of factors that
could thwart its efforts. These factors include the Company's inability to
successfully implement the Company's business and revenue model, tour or event
cancellations, higher costs than anticipated, the Company's inability to sell
its products and services to a sufficient number of customers, the introduction
of competing products by others, the Company's failure to attract sufficient
interest in and traffic to its sites, the Company's inability to complete
development of its sites, the failure of the Company's operating systems, and
the Company's inability to increase its revenues as rapidly as anticipated. If
the Company is not profitable in the future, it will not be able to continue its
business operations.

ITEM 3. CONTROLS AND PROCEDURES

The Company's management, including the President of the Company and the Chief
Financial Officer of the Company, has evaluated the effectiveness of the
Company's "disclosure controls and procedures," as such term is defined in Rule
13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (the
"Exchange Act"). Based upon their evaluation, the principal executive officer
and principal financial officer concluded that, as of the end of the period
covered by this report, the Company's disclosure controls and procedures were
effective for the purpose of ensuring that the information required to be
disclosed in the reports that the Company files or submits under the Exchange
Act with the Securities and Exchange Commission is recorded, processed,
summarized and reported within the time period specified by the Securities and
Exchange Commission's rules and forms, and is accumulated and communicated to
the Company's management, including its principal executive and financial
officers, as appropriate to allow timely decisions regarding required
disclosure.

There were no significant changes in the Company's internal controls or in other
factors that could significantly affect these controls subsequent to the date of
their evaluation, including any corrective actions with regard to significant
deficiencies and material weaknesses.


                                     - 15 -


                           PART II - OTHER INFORMATION

ITEM 1.     LEGAL PROCEEDINGS

      None.

ITEM 2.     UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

      None

ITEM 3.     DEFAULTS UPON SENIOR SECURITIES

      None.

ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      None.

ITEM 5.     OTHER INFORMATION

      None.

ITEM 6.     EXHIBITS

            31.1  CEO Certification required under Section 302 of Sarbanes-Oxley
                  Act of 2002

            31.2  CFO Certification required under Section 302 of Sarbanes-Oxley
                  Act of 2002

            32    CEO and CFO Certification required under Section 906 of
                  Sarbanes-Oxley Act of 2002


                                     - 16 -


                                   SIGNATURES

      In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                       PAID, INC.
                                       Registrant


Date:   August 14, 2007                /s/ Gregory Rotman
      ------------------               -----------------------------------------
                                       Gregory Rotman, President


Date:   August 14, 2007                /s/ Richard Rotman
      ------------------               -----------------------------------------
                                       Richard Rotman, Chief Financial Officer,
                                       Vice President and Secretary


                                     - 17 -


                                LIST OF EXHIBITS

  Exhibit No.       Description
  -----------       -----------

      31.1          CEO Certification required under Section 302 of
                    Sarbanes-Oxley Act of 2002

      31.2          CFO Certification required under Section 302 of
                    Sarbanes-Oxley Act of 2002

      32            CEO and CFO Certification required under Section 906 of
                    Sarbanes-Oxley Act of 2002


                                     - 18 -