Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
JMI Equity Fund IV Trust
  2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [NOW]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
100 INTERNATIONAL DRIVE, SUITE 19100
3. Date of Earliest Transaction (Month/Day/Year)
02/25/2013
(Street)

BALTIMORE, MD 21202
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/25/2013   J   4,977,001 (1) (2) D $ 0 16,868,886 (3) D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
JMI Equity Fund IV Trust
100 INTERNATIONAL DRIVE
SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Associates IV Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Equity Fund IV (AI) Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Associates IV (AI) Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Euro Equity Fund IV Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE 21202
    X    
JMI Associates Euro IV Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Equity Fund V Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Associates V Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Equity Fund V (AI) Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    
JMI Associates V (AI) Trust
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
    X    

Signatures

 /s/Harry S. Gruner, as Trustee, JMI Equity Fund IV Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Associates IV Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Equity Fund IV (AI) Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Associates IV (AI) Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Euro Equity Fund IV Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Associates Euro IV Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Equity Fund V Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Associates V Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Equity Fund V (AI) Trust   02/27/2013
**Signature of Reporting Person Date

 /s/Harry S. Gruner, as Trustee, JMI Associates V (AI) Trust   02/27/2013
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Represents (i) 738,711 shares of the Issuer's common stock ("Common Stock") distributed by JMI Equity Fund IV Trust ("Fund IV Trust") and 184,677 shares of Common Stock distributed by JMI Associates IV Trust ("GP IV Trust") to the beneficiaries of Fund IV Trust and GP IV Trust, respectively, on February 25, 2013, (ii) 58,498 shares of Common Stock distributed by JMI Equity Fund IV (AI) Trust ("Fund IV (AI) Trust") and 14,624 shares of Common Stock distributed by JMI Associates IV (AI) Trust ("GP IV (AI) Trust") to the beneficiaries of Fund IV (AI) Trust and GP IV (AI) Trust, respectively, on February 25, 2013, (iii) 235,880 shares of Common Stock distributed by JMI Euro Equity Fund IV Trust ("Euro Fund Trust") and 58,970 shares of Common Stock distributed by JMI Associates Euro IV Trust ("Euro GP Trust") to the beneficiaries of Euro Fund Trust and Euro GP Trust, respectively, on February 25, 2013, (Continued on Footnote 2)
(2) (iv) 2,787,088 shares of Common Stock distributed by JMI Equity Fund V Trust ("Fund V Trust") and 696,772 shares of Common Stock distributed by JMI Associates V Trust ("GP V Trust") to the beneficiaries of Fund V Trust and GP V Trust, respectively, on February 25, 2013, and (v) 161,425 shares of Common Stock distributed by JMI Equity Fund V (AI) Trust ("Fund V (AI) Trust") and 40,356 shares of Common Stock distributed by JMI Associates V (AI) Trust ("GP V (AI) Trust") to the beneficiaries of Fund V (AI) Trust and GP V (AI) Trust, respectively, on February 25, 2013. Each such distribution described herein (collectively, the "Distributions") was made for no consideration, and was made simultaneously with each of the other distributions described in this footnote.
(3) Immediately following the Distributions, (i) Fund IV Trust owns an aggregate of 2,503,758 shares of Common Stock and GP IV Trust owns an aggregate of 625,940 shares of Common Stock, (ii) Fund IV (AI) Trust owns an aggregate of 198,271 shares of Common Stock and GP IV (AI) Trust owns an aggregate of 49,568 shares of Common Stock, (iii) Euro Fund Trust owns an aggregate of 799,486 shares of Common Stock and Euro GP Trust owns an aggregate of 199,872 shares of Common Stock, (iv) Fund V Trust owns an aggregate of 9,446,463 shares of Common Stock and GP V Trust owns an aggregate of 2,361,616 shares of Common Stock, and (v) Fund V (AI) Trust owns an aggregate of 547,129 shares of Common Stock and GP V (AI) Trust owns an aggregate of 136,783 shares of Common Stock.

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