FORM 6-K
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Report of Foreign Issuer
Pursuant to Rule 13a - 16 or 15d - 16 of
the Securities Exchange Act of 1934
For the month of October 2007
29 October 2007
BRITISH SKY BROADCASTING GROUP PLC
(Name of Registrant)
Grant Way, Isleworth, Middlesex, TW7 5QD England
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F
Form 20-F X Form 40-F
Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934
Yes No X
If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable
EXHIBIT INDEX
Exhibit
EXHIBIT NO.1 Press release of British Sky Broadcasting Group plc
announcing '1m Sky Broadband Customers' released on
29 October 2007
PRESS RELEASE
29 October 2007
One million customers choose Sky Broadband
Sky today announces that Sky Broadband has passed the one million customer mark.
The milestone was achieved less than 14 months after the first Sky Broadband
customer was connected - more quickly than any other UK broadband provider.
Sky entered the fast-growing broadband marketplace with a pledge to bring
customers outstanding value and a flexible range of high quality products. Sky
was the first company to give a free wireless router, 12 months' free McAfee
security and the option of professional home installation to all customers
across all products.
Sky TV customers can choose from a range of broadband options including Sky
Broadband Base, with no monthly subscription fee and download speeds of up to
2Mb, and Sky Broadband Max, offering a super-fast connection of up to 16Mb for
just GBP10 a month.
The strength of the customer response to the launch of Sky Broadband has made
Sky the UK's fastest growing broadband provider*. Its rate of growth underlines
Sky's transformation from a leading company in the GBP7 billion television
marketplace to a challenger in the broader GBP25 billion marketplace for
entertainment and communications.
As well as deepening relationships with existing customers, new products such as
broadband and telephony are bringing wider benefits and attracting new customers
to the company. Around 30% of customers who have joined Sky Broadband so far are
new Sky TV customers, while around 70% of Sky Broadband customers are taking a
paid-for option.
James Murdoch, Sky's Chief Executive, said:
"Sky entered the broadband marketplace because we saw an opportunity to
challenge the established players and give customers something better. Our aim
is to meet the hunger for better quality, better service and better value, so to
be the choice of one million customers after just 14 months is a real
achievement."
End
*Based on figures for the twelve months to June 2007, the most recent period for
which comparable industry figures are available.
Note to Editors
Net growth in residential broadband customers
12 months to 30 June 2007 3 months to 30 June 2007
Sky Broadband 716,000 259,000
Carphone Warehouse/AOL 701,000 126,000
BT Broadband 691,000 146,000
Tiscali 336,000 50,000
Virgin Media 330,000 50,000
Source: Company Results
Enquiries:
Press
Robert Fraser: 020 7705 3036
Stephen Gaynor: 020 7705 3446
Analysts/Investors
Andrew Griffith: 020 7705 3118
Robert Kingston: 020 7705 3726
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
BRITISH SKY BROADCASTING GROUP PLC
Date: 29 October 2007 By: /s/ Dave Gormley
Dave Gormley
Company Secretary