FORM 425
Update
on
Entergy
Transmission
Spin-Merger
with
ITC
Meeting with
Arkansas Electric Energy Consumers
July 11, 2012
Filed by Entergy Corporation Pursuant to Rule 425
Under the Securities Act of 1933
Subject Company: Entergy Corporation
Commission File No. 001-11299


1
1
Entergy Forward-Looking Information
Entergy Forward-Looking Information
In this communication,
and
from
time
to
time,
Entergy
makes
certain
“forward-looking
statements”
within
the meaning of the Private Securities Litigation Reform Act of 1995.  Except to the extent required by the
federal securities laws, Entergy undertakes no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events, or otherwise.  Forward-looking
statements involve a number of risks and uncertainties. There are factors that could cause actual results to
differ materially from those expressed or implied in the forward-looking statements, including (i) those
factors discussed in Entergy’s Annual Report on Form 10-K for the year ended December 31, 2011, its
Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, and other filings made by Entergy with
the Securities and Exchange Commission; (ii) the following transactional factors (in addition to others
described elsewhere in this presentation and in subsequent securities filings) involving risks inherent in the
contemplated transaction, including: (1) failure to obtain ITC shareholder approval, (2) failure of Entergy and
its shareholders to recognize the expected benefits of the transaction, (3) failure to obtain regulatory
approvals necessary to consummate the transaction or to obtain regulatory approvals on favorable terms, (4)
the ability of Entergy, Transco and ITC to obtain the required financings, (5) delays in consummating the
transaction or the failure to consummate the transaction, (6) exceeding the expected costs of the
transaction, and (7) the failure to receive an IRS ruling approving the tax-free status of the transaction; (iii)
legislative and regulatory actions; and (iv) conditions of the capital markets during the periods covered by
the forward-looking statements. The transaction is subject to certain conditions precedent, including
regulatory approvals, approval of ITC’s shareholders and the availability of financing. Entergy cannot
provide any assurance that the transaction or any of the proposed transactions related thereto will be
completed, nor can it give assurances as to the terms on which such transactions will be consummated.


2
2
Additional Information and Where to Find It
Additional Information and Where to Find It
ITC and Transco will file registration statements with the Securities and Exchange Commission (“SEC”)
registering shares of ITC common stock and Transco common units to be issued to Entergy
shareholders in connection with the proposed transactions.  ITC will also file a proxy statement with the
SEC that will be sent to the shareholders of ITC.  Entergy shareholders are urged to read the prospectus
and/or information statement that will be included in the registration statements and any other relevant
documents, because they contain important information about ITC,
Transco and the proposed
transactions.  ITC shareholders are urged to read the proxy statement and any other relevant documents
because they contain important information about Transco and the
proposed transactions.  The proxy
statement, prospectus and/or information statement, and other documents relating to the proposed
transactions (when they are available) can be obtained free of charge from the SEC’s website at
www.sec.gov.  The documents, when available, can also be obtained free of charge from Entergy upon
written request to
Entergy Corporation, Investor Relations, P.O. Box 61000, New Orleans, LA 70161
or by
calling Entergy’s Investor Relations information line at 1-888-ENTERGY (368-3749), or from ITC upon
written request to ITC Holdings Corp., Investor Relations, 27175
Energy Way, Novi, MI 48377 or by
calling 248-946-3000.


3
3
Agenda
Agenda
Financial Flexibility
Approvals Required
Benefits of ETR –
ITC Spin-Merge Transaction
Rate Effects of Spin-Merge Transaction


4
Overview of Benefits to Customers
Overview of Benefits to Customers
Through Spin-Merge
Through Spin-Merge
Increases flexibility of Entergy’s investment alternatives
Protects credit quality of Entergy’s Operating Companies
Supports efficient infrastructure investment
Improves access to capital for transmission business
Combines best operating practices of both Entergy and ITC
Brings ITC’s experience and track record of safe and reliable
operations to ensure continued strengthening of overall grid
performance
Leverages
Entergy
employees’
knowledge
and
experience
and
fully utilizes Entergy’s world-class storm restoration process
Provides singular focus on transmission system performance,
planning and operations
Aligns with national policy objectives to facilitate investment
in local, regional and inter-regional transmission, advance  
open access initiatives and promote access to competitive
energy markets
Financial
Flexibility
and Growth
Operational
Excellence
Independent
and
Transparent
ITC Model


5
5
Agenda
Agenda
Financial Flexibility
Approvals Required
Benefits of ETR –
ITC Spin-Merge Transaction
Rate Effects of Spin-Merge Transaction


6
6
The Utility Industry Is Facing Huge Need for Capital –
The Utility Industry Is Facing Huge Need for Capital –
Estimated at $2.2T Over the Next 20 Years
Estimated at $2.2T Over the Next 20 Years
Growth / Investment
Issues Facing Utility Industry
Over Next 20 Years
Source: Internal analysis; Bloomberg
Generation
Transmission
Distribution
Projected Industry Capital Investments
Over Next 20 Years
$T
???
Current Market Cap
Other = 0.15


7
7
Challenges
facing the
electric
utilities
industry
Addressing
challenges
Note: Comments
sourced
from
Energy
Biz
article
written
by
Richard
W.
Cortright,
Jr.,
managing
director
in
Standard
&
Poor's
U.S.
Utilities
and
Infrastructure Ratings group dated Feb 07, 2012
Standard
and
Poor's
Outlook
"Utility
Credit
Ratings
Critical
to
Raising
Capital
Money Needed to Build Wires and Plants
Capital Trends –
Capital Trends –
Rating Agency Considerations
Rating Agency Considerations


8
8
Industry Is Responding to Capital Investment
Industry Is Responding to Capital Investment
Challenges with Different Approaches
Challenges with Different Approaches
Achieve greater certainty in regulations
Align business model with capital needs
e.g., AEP Transco
e.g., FPL Rate Hike Request
Consolidate
Build
Regulatory
Flexibility /
Certainty
Change
Business
Model
e.g., Formula rate plans, future test years,
specific rider recovery, CWIP in rates, etc.
Create larger footprint; upsize balance sheet
Duke / Progress
Northeast Utilities / NSTAR
PPL / LG&E
First Energy / Allegheny
Exelon / Constellation


9
9
5.3
7.2
2011-2014
2007-2010
2015-2021
2003-2006
4.3
+21%
Capital Trends –
Capital Trends –
Rising Capital for Entergy Overall
Rising Capital for Entergy Overall
???
Effect of EPA rules?
???
Effect of EPA rules?
Infrastructure
improvements?
+37%
Note: Excludes storm CapX for historical data; ETR Utilities includes EAI, ELL, EGSL, EMI, ETI, ENOI, SERI, ESI, EOI, SFI
Entergy Utilities Capital Investment
Total Spend
$B
Capital spending could significantly increase over the next
10 years due to the potential for new environmental
regulations and improvement of infrastructure


10
10
Capital
Capital
Trends
Trends
Rising
Rising
Capital
Capital
for
for
Entergy’s
Entergy’s
Transmission
Transmission
Business
Business
Entergy Projected Transmission Capital Investment
2012E-2014E
$M
0
100
200
300
400
500
600
2012E
2013E
2014E
Projected
Depreciation
Expense


11
11
11
For ETR Utilities, Spend on Major Storms
For ETR Utilities, Spend on Major Storms
Amounted to ~$3.2B Over 2005-2010
Amounted to ~$3.2B Over 2005-2010
Event
Year
Spend
($M)
1
Hurricane Katrina
2005
1,117
Hurricane Rita
2005
645
Hurricane Gustav
2008
680
Hurricane Ike
2008
626
Ice Storm EAI 2009
2009
119
Ice Storm EAI Jan 2010
2010
12
In the past, ETR
utilities have had
to effectively
respond to major
storms which
have required
unplanned capital
expenditures
~$3.2 billion over
2005-2010
Strong balance sheet and credit ratings critical for quickly
mobilizing capital and resources to respond to emergencies
1.
Includes capital and O&M spend
Note:  2011 CapX estimated to be $2.11B.  2011 capital spend related to major storms was $112M


12
12
Capital Trends –
Capital Trends –
Rising Capital for EAI
Rising Capital for EAI
2015-2021
2011-2014
1.8
2007-2010
1.4
2003-2006
1.2
+17%
???
Effect of regulation?
EAI Capital Investment
Total Spend
$B
???
Effect of regulation?
Infrastructure
improvements?
+28%
Note: Excludes storm CapX for historical data
Capital spending could significantly increase over the next
10 years due to the potential for new environmental
regulations and improvement of infrastructure


13
13
Rate Effects of Spin-Merge Transaction
Financial Flexibility
Agenda
Agenda
Benefits
of
ETR
ITC
Spin-Merge
Transaction
Approvals Required


14
14
14
Significant Variability in Average Residential Bills –
Significant Variability in Average Residential Bills –
Yearly Variation between $3 and $17 over 2001-2011
Yearly Variation between $3 and $17 over 2001-2011
Illustrative
Henry Hub
Gas Index
$/mmBtu
2.7
3.1
5.4
5.9
8.3
6.5
6.9
9.0
3.8
4.4
4.0
87.65
150
100
Henry Hub Gas Index
$/mmBtu
2001
93.53
5
0
EAI
Typical
Monthly
Residential
Bill
-
1,000
kWh
$
0
2010
2006
15
10
94.23
2008
90.25
50
-13%
2011
97.78
2009
2002
97.81
2007
95.15
98.17
108.00
2004
73.15
2003
83.28
2005
13% reduction in
customer bills since 2009
Henry Hub Gas Index
Note: Residential bills are the average of the Typical Monthly Bills in that year for a residential customer using 1,000 kWh, excluding taxes
Source: Entergy Regulatory Services, Typical Bill Report
+2.67
(+3%)
EAI
Avg.
Monthly
Residential
Bill
-
1,000
kwh($)
+17.10
(+23%)


Typical EAI Customer Bill
Non-Fuel
11.9%
4.5%
83.6%
Transmission
Fuel
Transmission Constitutes ~4.5% of
Transmission Constitutes ~4.5% of
Typical EAI Customer Bill
Typical EAI Customer Bill
15


Transition from current retail rate construct to FERC-regulated rate construct
expected for ITC
Analysis assumes MISO base ROE for Entergy transmission business
(12.38%) and capital structure currently utilized by ITC operating companies
(60% equity/40% debt)
Benefits
of
credit
quality
improvement
resulting
from
transition
to
FERC-
regulated rate construct partially offset ROE and capital structure impacts
Rate Impacts Split into Rate Construct, Rate Timing,
Rate Impacts Split into Rate Construct, Rate Timing,
and Other Effects for Retail Customers
and Other Effects for Retail Customers
Rate
Construct
Effects
Rate
Timing
Effects
Forward
Test
Year:
Eliminates
regulatory
lag
in
recovery
of
capital
investments
One-time impact of conversion to forward test year
Reflects amounts that would have been collected in future years
Current
estimation
reflects
effect
of
paying
load
ratio
share
of
Transmission
cost factoring in zonal investment and retail share of Transmission
investments
Other
Effects
16


17
17
17
Illustrative
*Refer to previous slide where rate construct and other assumptions are detailed
Note: Illustrative bill is the average of the 2011 Typical Monthly Bills for a residential customer using 1,000 kWh, excluding taxes. Calculation indicative of the
rate effects of Transaction and is not meant to project an actual future customer bill. Estimation does not include effects of move to MISO, changes in fuel
prices or rate cases between now and time of deal close
Note:
Contents exclude estimated
one-time rate timing effect of
$0.51
in 2014 due to
conversion to forward test
year –
reflects amounts that
would have been collected in
future years
120
60
70
~1.47
2014 Rate
Construct
Effects from
FERC
regulated
model
20
10
100
EAI Residential Bill -
1,000 kWh
$
Illustrative
Bill if ETR
owns
T assets –
current state
~(0.25)
90
~0.00
~95.45
2014 Benefits
From Higher
Credit Quality
resulting from
Rate
Construct
0
110
Illustrative
Bill if ITC
owns
T assets
post
transaction
~1.22
1.3%
2014 Net
Other
Effects*
94.23
30
80
Expected
Rate Construct
Effects *
EAI Typical Residential Customer Bill Expected to Increase
EAI Typical Residential Customer Bill Expected to Increase
1.3% –
1.3% –
Expected Mitigation by Customer Benefits
Expected Mitigation by Customer Benefits
Over the long term, customer
bill effects expected to be
mitigated by...
Enhanced Financial
Flexibility
Operational Excellence
Reliability, System
Performance, Scale
Efficiencies, etc.
Independent and
transparent ITC model,
which supports robust
markets and competition


18
18
18
Illustrative
*Refer to previous slide where rate construct and other assumptions are detailed
Note: Illustrative bill is the average of the 2011 Typical Monthly Bills for a residential customer using 1,000 kWh, excluding taxes. Calculation indicative of the
rate effects of Transaction and is not meant to project an actual future customer bill. Estimation does not include effects of move to MISO, changes in fuel
prices or rate cases between now and time of deal close
Note:
Contents exclude estimated
one-time rate timing effect of
$45.87 in 2014 due to
conversion to forward test
year –
reflects amounts that
would have been collected in
future years
500
1,000
6,500
0
2014 Benefits
From Higher
Credit Quality
resulting from
Rate
Construct
~(22.76)
2014 Rate
Construct
Effects from
FERC
regulated
model
~133.06
Illustrative
Bill if ETR
owns
T assets –
current state
7,241.79
2014 Net
Other
Effects*
~0.00
~7,352.09
Illustrative
Bill if ITC
owns
T assets
post
transaction
7,000
~110.30
1.5%
8,000
EAI LGS Bill -
250 kW, 55% Load Factor, Summer
$
7,500
Expected
Rate Construct
Effects *
EAI Typical LGS Customer Bill Expected to Increase
EAI Typical LGS Customer Bill Expected to Increase
1.5% –
1.5% –
Expected Mitigation by Customer Benefits
Expected Mitigation by Customer Benefits
Over the long term, customer
bill effects expected to be
mitigated by...
Enhanced Financial
Flexibility
Operational Excellence
Reliability, System
Performance, Scale
Efficiencies, etc.
Independent and
transparent ITC model,
which supports robust
markets and competition


19
19
Rate Effects of Spin-Merge Transaction
Financial Flexibility
Agenda
Agenda
Benefits of ETR –
ITC Spin-Merge Transaction
Approvals Required


Pathway to Completion –
Pathway to Completion –
Required Approvals
Required Approvals
Authority
Requirements
Entergy retail
regulators
Change of control of transmission assets
Affiliate transaction approvals related to steps in the spin / merge
Authorization to incur debt in some jurisdictions
FERC
Change of control of transmission assets (203 filing)
Acceptance of jurisdictional agreements (205 filing)
Authorization to assume debt / issue securities (204 filings)
Changes to System Agreement to remove provisions related to transmission
planning and equalization
ITC filing to establish new rate tariffs for the ITC operating companies
Hart-Scott-
Rodino Act
Pre-merger notification to review potential antitrust and competition issues
IRS
Private letter ruling substantially to the effect that certain requirements for a
tax-free treatment of the distribution of Transco are met
Securities and
Exchange
Commission
ITC Form S-4 and Proxy Statement (including audited Transco financial
statements and disclosures), and
Transco Registration Statement
ITC shareholders
Approvals required for:
Merger,
Issuance of shares to ETR shareholders, and
Amendment to ITC charter to increase authorized number of shares
20