Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
VICE PRESTON L
  2. Issuer Name and Ticker or Trading Symbol
PENTON MEDIA INC [PTON]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
CFO and Secretary
(Last)
(First)
(Middle)
PENTON MEDIA, INC., 1300 EAST 9TH STREET
3. Date of Earliest Transaction (Month/Day/Year)
02/10/2005
(Street)

CLEVELAND, OH 44114
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value, $0.01 per share 02/10/2005   M   46,387 A $ 0.1 191,241 D  
Common Stock, par value, $0.01 per share (1)               1,527 I common stock in 401 K Plan Account (1)

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option - Right to Buy (3) $ 0.37             02/06/2004 02/06/2011 Common Stock 5,000   5,000 D  
Stock Option - Right to Buy (3) $ 0.37             02/01/2003 02/01/2010 Common Stock 5,000   5,000 D  
Stock Option - Right to Buy (3) $ 0.37             01/27/2002 01/27/2009 Common Stock 5,000   5,000 D  
Stock Option - Right to Buy (3) $ 0.37             08/07/2001 08/07/2008 Common Stock 10,000   10,000 D  
Stock Option - Right to Buy (3) $ 6.89             11/16/2004 11/16/2011 Common Stock 20,000   20,000 D  
Stock Option - Right to Buy (3) (4) $ 0.9             02/03/2007 02/03/2014 Common Stock 30,000   30,000 D  
Restricted Stock Units (5) (2)               (5)   (5) Common Stock 745   0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
VICE PRESTON L
PENTON MEDIA, INC.
1300 EAST 9TH STREET
CLEVELAND, OH 44114
      CFO and Secretary  

Signatures

 Preston L. Vice   02/10/2005
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Common Stock in 401-K Plan Account.
(2) A Restricted Stock Unit is equivalent to one share of common stock of issuer.
(3) Vested shares cannot be voted or transferred until distribution of certificate therefore upon full vesting of award or earlier termination of employment.
(4) Scheduled to vest 1/3 per year on anniversary of grant.
(5) Reflects Restricted Stock Units issued in accordance with the issuer's Management Stock Purchase Plan which are generally distributable as common stock two years after grant.

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