Edgar Filing: ECKERT ROBERT

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

ECKERT ROBERT

2. Issuer Name and Ticker or Trading Symbol
MATTEL INC /DE/ [MAT]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

__X__ Director	_____ 10% Owner
__X__ Officer (give title below)	_____ Other (specify below)
Chairman & CEO

(Last)

(First)

(Middle)

MATTEL, INC., 333 CONTINENTAL BLVD.

3. Date of Earliest Transaction (Month/Day/Year)
03/24/2008

(Street)

EL SEGUNDO,, CA 90245

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common stock	03/25/2008		S		27,800 ⁽¹⁾	D	$ 21.51	189,549	D ⁽²⁾
Common stock	03/25/2008		S		17,900 ⁽¹⁾	D	$ 21.52	171,649	D
Common stock	03/25/2008		S		13,600 ⁽¹⁾	D	$ 21.53	158,049	D
Common stock	03/25/2008		S		23,200 ⁽¹⁾	D	$ 21.54	134,849	D
Common stock	03/25/2008		S		29,400 ⁽¹⁾	D	$ 21.55	105,449	D
Common stock	03/25/2008		S		15,749 ⁽¹⁾	D	$ 21.56	89,700	D
Common stock	03/25/2008		S		14,000 ⁽¹⁾	D	$ 21.57	75,700	D
Common stock	03/25/2008		S		9,800 ⁽¹⁾	D	$ 21.58	65,900	D
Common stock	03/25/2008		S		11,100 ⁽¹⁾	D	$ 21.59	54,800	D
Common stock	03/25/2008		S		6,200 ⁽¹⁾	D	$ 21.6	48,600	D
Common stock	03/25/2008		S		4,600 ⁽¹⁾	D	$ 21.61	44,000	D
Common stock	03/25/2008		S		11,100 ⁽¹⁾	D	$ 21.62	32,900	D
Common stock	03/25/2008		S		10,900 ⁽¹⁾	D	$ 21.63	22,000	D
Common stock	03/25/2008		S		3,700 ⁽¹⁾	D	$ 21.64	18,300	D
Common stock	03/25/2008		S		3,500 ⁽¹⁾	D	$ 21.65	14,800	D
Common stock	03/25/2008		S		900 ⁽¹⁾	D	$ 21.66	13,900	D
Common stock	03/25/2008		S		1,200 ⁽¹⁾	D	$ 21.67	12,700	D
Common stock	03/25/2008		S		1,300 ⁽¹⁾	D	$ 21.68	11,400	D
Common stock	03/25/2008		S		600 ⁽¹⁾	D	$ 21.7	10,800	D
Common stock	03/25/2008		S		700 ⁽¹⁾	D	$ 21.71	10,100	D
Common stock	03/25/2008		S		1,300 ⁽¹⁾	D	$ 21.72	8,800	D
Common stock	03/25/2008		S		300 ⁽¹⁾	D	$ 21.73	8,500	D
Common stock	03/25/2008		S		100 ⁽¹⁾	D	$ 21.74	8,400	D
Common stock	03/25/2008		S		300 ⁽¹⁾	D	$ 21.75	8,100	D
Common stock	03/25/2008		S		100 ⁽¹⁾	D	$ 21.76	8,000	D
Common stock	03/25/2008		S		100 ⁽¹⁾	D	$ 21.77	7,900	D
Common stock	03/25/2008		S		700 ⁽¹⁾	D	$ 21.79	7,200	D
Common stock	03/25/2008		S		2,300 ⁽¹⁾	D	$ 21.8	4,900	D
Common stock	03/25/2008		S		600 ⁽¹⁾	D	$ 21.81	4,300	D
Common stock	03/25/2008		S		600 ⁽¹⁾	D	$ 21.82	3,700	D

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.		SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
ECKERT ROBERT MATTEL, INC. 333 CONTINENTAL BLVD. EL SEGUNDO,, CA 90245	X		Chairman & CEO

Signatures

Robert A. Eckert		03/26/2008
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The sale occurred pursuant to a trading plan designed to comply with Rule 10b5-1.
(2)	Note to electronic filing: This is part three of a four-part electronic filing. Because the electronic Form 4 filing can only accommodate 30 rows in Table I, and there are more than 90 rows to be reported, additional rows of Table I appear in three other separate electronic Form 4 filings.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.