Edgar Filing: REED'S, INC.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2015

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission file number: 001-32501

REED’S, INC.

(Exact name of registrant as specified in its charter)

Delaware		35-2177773
(State of incorporation)		(I.R.S. Employer Identification No.)

13000 South Spring St. Los Angeles, Ca. 90061

(Address of principal executive offices) (Zip Code)

(310) 217-9400

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated filer [ ]	Accelerated filer [ ]
Non-accelerated filer [ ]	Smaller reporting company [X]

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: There were a total of 13,147,815 shares of Common Stock outstanding as of September 30, 2015.

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q, including “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 2 of Part I of this report include forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “proposed,” “intended,” or “continue” or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other “forward-looking” information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION

Item 1. Condensed Financial Statements	F-1

Condensed Balance Sheets – September 30, 2015 (unaudited) and December 31, 2014	F-1

Condensed Statements of Operations for the three month and nine month periods ended September 30, 2015 and 2014 (unaudited)	F-2

Condensed Statement of Changes in Stockholders’ Equity for the nine month period ended September 30, 2015 (unaudited)	F-3

Condensed Statements of Cash Flows for the nine month periods ended September 30, 2015 and 2014 (unaudited)	F-4

Notes to Condensed Financial Statements (unaudited)	F-5

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	4

Item 3. Quantitative and Qualitative Disclosures About Market Risk	13

Item 4. Controls and Procedures	13

PART II - OTHER INFORMATION

Item 1. Legal Proceedings	14

Item 1A. Risk Factors	14

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	14

Item 3. Defaults Upon Senior Securities	14

Item 4. Mine Safety Disclosures	14

Item 5. Other Information	14

Item 6. Exhibits	14

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements

REED’S, INC.

CONDENSED BALANCE SHEETS

	September 30, 2015			December 31, 2014
	(Unaudited)
ASSETS
Current assets:
Cash	$	1,203,000		$	959,000
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $416,000 and $253,000, respectively		3,744,000			2,500,000
Inventory, net of reserve for obsolescence of $526,000 and $90,000, respectively		7,900,000			6,306,000
Prepaid inventory		690,000			1,287,000
Prepaid and other current assets		314,000			447,000
Total Current Assets		13,851,000			11,499,000

Property and equipment, net of accumulated depreciation of $4,008,000 and $3,405,000, respectively		5,282,000			4,572,000
Brand names		1,029,000			1,029,000
Total assets	$	20,162,000		$	17,100,000

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities:
Accounts payable	$	7,710,000		$	5,894,000
Accrued expenses		151,000			130,000
Line of credit		4,329,000			3,009,000
Current portion of long term financing obligation		154,000			134,000
Current portion of capital leases payable		127,000			125,000
Term loans payable		1,841,000			-

Total current liabilities		14,312,000			9,292,000

Long term financing obligation, less current portion, net of discount of $962,000 and $1,031,000, respectively		1,459,000			1,508,000
Capital leases payable, less current portion		383,000			476,000
Term loans payable		2,990,000			2,172,000
Total Liabilities		19,144,000			13,448,000

Stockholders’ equity:
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding		94,000			94,000
Common stock, $.0001 par value, 19,500,000 shares authorized, 13,147,815 and 13,068,058 shares issued and outstanding, respectively		1,000			1,000
Additional paid in capital		27,094,000			26,300,000
Accumulated deficit		(26,171,000	)		(22,743,000	)
Total stockholders’ equity		1,018,000			3,652,000
Total liabilities and stockholders’ equity	$	20,162,000		$	17,100,000

The accompanying notes are an integral part of these condensed financial statements

F-1

REED’S, INC.

CONDENSED STATEMENTS OF OPERATIONS

For the Three and Nine Months Ended September 30, 2015 and 2014

(Unaudited)

	Three months ended September 30,						Nine months ended September 30,
	2015			2014			2015			2014

Sales, net	$	10,713,000		$	12,319,000		$	33,561,000		$	32,456,000
Cost of goods sold		9,153,000			8,434,000			25,104,000			21,962,000

Gross profit		1,560,000			3,885,000			8,457,000			10,494,000

Operating expenses:
Delivery and handling expenses		1,354,000			1,310,000			3,952,000			3,131,000
Selling and marketing expense		1,242,000			1,480,000			3,770,000			3,604,000
General and administrative expense		1,108,000			849,000			3,332,000			2,730,000
Total operating expenses		3,704,000			3,639,000			11,054,000			9,465,000

Income (loss) from operations		(2,144,000	)		246,000			(2,597,000	)		1,029,000

Interest expense		(321,000	)		(195,000	)		(826,000	)		(560,000	)

Income (loss) before income taxes		(2,465,000	)		51,000			(3,423,000	)		469,000
Income Tax		-			(3,000	)		-			(3,000	)
Net income (loss)		(2,465,000	)		48,000			(3,423,000	)		466,000
Preferred stock dividends		-				-		(5,000	)		(5,000	)

Net income (loss) attributable to common stockholders	$	(2,465,000	)	$	48,000			(3,428,000	)		461,000

Income (loss) per share available to common stockholders, basic	$	(.19	)	$	0.00			(.26	)		.04
Weighted average number of shares outstanding - basic		13,133,424			13,053,627			13,102,614			13,034,707
Income (loss) per share available to common stockholders, diluted	$	(.19	)		0.00			(.26	)		.04
Weighted average number of shares outstanding - diluted		13,133,424			13,135,317			13,102,614			13,291,536

The accompanying notes are an integral part of these condensed financial statements

F-2

REED’S, INC.

CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY

For the Nine Months Ended September 30, 2015

(Unaudited)

					Series A				Additional					Total
	Common Stock				Preferred Stock				Paid-In		Accumulated			Stockholders’
	Shares		Amount		Shares		Amount		Capital		Deficit			Equity
Balance, January 1, 2015		13,068,058	$	1,000		9,411	$	94,000	$	26,300,000	$	(22,743,000	)	$	3,652,000

Common shares issued upon exercise of warrants		34,692				-		-		74,000		-			74,000

Common shares issued upon exercise of options		44,314		-		-		-		-		-			-

Fair value vesting of options issued for services		-		-		-		-		715,000		-			715,000

Series A Preferred Stock Dividend		751		-		-		-		5,000		(5,000	)		-

Net loss		-		-		-		-		-		(3,423,000	)		(3,423,000	)
Balance, September 30, 2015		13,147,815	$	1,000		9,411	$	94,000	$	27,094,000	$	(26,171,000	)	$	1,018,000

The accompanying notes are an integral part of these condensed financial statements

F-3

REED’S, INC.

CONDENSED STATEMENTS OF CASH FLOWS

For the Nine Months Ended September 30, 2015 and 2014

(Unaudited)

	Nine Months Ended September 30,
	2015			2014
Cash flows from operating activities:
Net Income (loss)	$	(3,423,000	)	$	466,000
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization		683,000			536,000
Fair value of stock options issued to employees		715,000			308,000
Fair value of common stock issued for services and bonus					10,000
(Decrease) increase in allowance for doubtful accounts		163,000			90,000
Changes in assets and liabilities:
Accounts receivable		(1,090,000	)		(1,706,000	)
Inventory		(1,594,000	)		309,000
Prepaid Inventory		597,000			(644,000	)
Prepaid expenses and other current assets		66,000
Accounts payable		1,816,000			2,177,000
Accrued expenses		21,000			11,000
Net cash provided by (used in) operating activities		(2,046,000	)		1,557,000
Cash flows from investing activities:
Purchase of property and equipment		(415,000	)		(355,000	)
Net cash used in investing activities		(415,000	)		(355,000	)
Cash flows from financing activities:
Proceeds from stock option and warrant exercises		74,000			26,000
Proceeds from short term borrowing		1,500,000
Principal repayments on long term financing obligation		(97,000	)		(81,000	)
Principal repayments on capital lease obligation		(91,000	)		52,000
Principal repayments on term loan					(129,000	)
Net draw down (repayment) on line of credit		1,319,000			(365,000	)
Net cash (used in) provided by financing activities		2,705,000			(601,000	)
Net increase in cash		244,000			601,000
Cash at beginning of period		959,000			1,104,000
Cash at end of period	$	1,203,000		$	1,705,000

Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest	$	826,000		$	560,000
Non Cash Investing and Financing Activities
Property and equipment acquired through capital expansion loan	$	910,000		$	475,000
Other current assets acquired through capital expansion loan		250,000			-
Dividends Payable in common stock		5,000			5,000

The accompanying notes are an integral part of these condensed financial statements

F-4

REED’S, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

Three and Nine Months Ended September 30, 2015 and 2014 (Unaudited)

1. Basis of Presentation and Summary of Significant Accounting Policies

The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Reed’s, Inc. (the “Company”), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at September 30, 2015 and the results of operations and cash flows for the nine months ended September 30, 2015 and 2014. The balance sheet as of December 31, 2014 is derived from the Company’s audited financial statements.

Certain information and footnote disclosures normally included in the financial statements that have been prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission on March 26, 2015.

The results of operations for the nine months ended September 30, 2015 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2015.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, analysis of impairments of recorded intangibles, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

Income (Loss) per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of shares of common stock outstanding during the year. Diluted earnings per share is computed by dividing the net income applicable to common stock holders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.

For the three and nine months ended September 30, 2015 the calculations of basic and diluted loss per share are the same, since the effect of the potentially dilutive securities was anti-dilutive. For the three and nine months ended September 30, 2014 the calculations of diluted earnings per share included stock options and warrants, calculated under the treasury stock method, and excluded preferred stock since the effect was antidilutive. The calculation of weighted average shares outstanding – diluted is as follows:

	Three months ended					Nine months ended
	September 30,					September 30,
	2015			2014		2015			2014
Net income (loss) attributable to common stockholders	$	(2,465,000	)	$	48,000	$	(3,428,000	)	$	461,000
Denominator:
Weighted average shares outstanding - basic		13,133,424			13,053,627		13,102,614			13,034,707
Effect of dilutive instruments:
Warrants and options		-			81,690		-			256,829
Weighted average shares outstanding-diluted		13,133,424			13,135,317		13,102,614			13,291,536

The Company had potentially dilutive securities that consisted of:

	September 30, 2015		September 30, 2014

Warrants		216,261		101,963
Series A Preferred Stock		37,644		37,644
Options		990,000		716,833
Total		1,243,905		856,440

F-5

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2014-09, Revenue from Contracts with Customers. ASU 2014-09 will eliminate transaction- and industry-specific revenue recognition guidance under current U.S. GAAP and replace it with a principle based approach for determining revenue recognition. ASU 2014-09 will require that companies recognize revenue based on the value of transferred goods or services as they occur in the contract. The ASU also will require additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 is effective for reporting periods beginning after December 15, 2017, and early adoption is permitted. Entities can transition to the standard either retrospectively or as a cumulative-effect adjustment as of the date of adoption. Management is currently assessing the impact the adoption of ASU 2014-09 and has not determined the effect of the standard on our ongoing financial reporting.

In June 2014, the FASB issued Accounting Standards Update No. 2014-12, Compensation – Stock Compensation (Topic 718). The pronouncement was issued to clarify the accounting for share-based payments when the terms of an award provide that a performance target could be achieved after the requisite service period. The pronouncement is effective for reporting periods beginning after December 15, 2015. The adoption of ASU 2014-12 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.

In August 2014, the FASB issued Accounting Standards Update (ASU) No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern, which provides guidance on determining when and how to disclose going-concern uncertainties in the financial statements. The new standard requires management to perform interim and annual assessments of an entity’s ability to continue as a going concern within one year of the date the financial statements are issued. An entity must provide certain disclosures if conditions or events raise substantial doubt about the entity’s ability to continue as a going concern. The ASU applies to all entities and is effective for annual periods ending after December 15, 2016, and interim periods thereafter, with early adoption permitted. The Company is currently evaluating the impact the adoption of ASU 2014-15 on the Company’s financial statement presentation and disclosures.

In January 2015, the FASB issued Accounting Standards Update (ASU) No. 2015-01 (Subtopic 225-20) - Income Statement - Extraordinary and Unusual Items. ASU 2015-01 eliminates the concept of an extraordinary item from GAAP. As a result, an entity will no longer be required to segregate extraordinary items from the results of ordinary operations, to separately present an extraordinary item on its income statement, net of tax, after income from continuing operations or to disclose income taxes and earnings-per-share data applicable to an extraordinary item. However, ASU 2015-01 will still retain the presentation and disclosure guidance for items that are unusual in nature and occur infrequently. ASU 2015-01 is effective for periods beginning after December 15, 2015. The adoption of ASU 2015-01 is not expected to have a material effect on the Company’s consolidated financial statements. Early adoption is permitted.

In February, 2015, the FASB issued Accounting Standards Update (ASU) No. 2015-02, Consolidation (Topic 810): Amendments to the Consolidation Analysis. ASU 2015-02 provides guidance on the consolidation evaluation for reporting organizations that are required to evaluate whether they should consolidate certain legal entities such as limited partnerships, limited liability corporations, and securitization structures (collateralized debt obligations, collateralized loan obligations, and mortgage- backed security transactions). ASU 2015-02 is effective for periods beginning after December 15, 2015. The adoption of ASU 2015-02 is not expected to have a material effect on the Company’s consolidated financial statements. Early adoption is permitted.

Other recent accounting pronouncements issued by the FASB, including its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission did not or are not believed by management to have a material impact on the Company’s present or future consolidated financial statements.

F-6

Concentrations

The Company’s cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company’s policy is to maintain cash balances with high quality financial institutions. The Company had cash balances on deposit with banks in excess of $250,000 during the nine months ended September 30, 2015.

On September 1, 2015, as previously announced, the company negotiated a new term loan (Term Loan B) with PMC Financial Services Group, LLC. This loan was used to bridge cash flow until new production sites began operations and free up available cash to complete the LA Plant upgrade. As conditions improved, on November 10, 2015, the company restructured both outstanding term loans to have a new maturity date of April 1, 2017. See subsequent events for further discussion.

During the nine months ended September 30, 2015 and 2014, the Company had two customers which accounted for approximately 29% and 12% of sales in 2015, and 34% and 13% of sales in 2014, respectively. No other customers accounted for more than 10% of sales in either period. During the three months ended September 30, 2015 and 2014, the Company had two customers which accounted for approximately 24% and 9% of sales in 2015, and 28% and 16% of sales in 2014, respectively. No other customers accounted for more than 10% of sales in either period. As of September 30, 2015, the Company had accounts receivable due from one customer who comprised 20% of its total accounts receivable and as of December 31, 2014 the Company had accounts receivable due from one customer which comprised 25% of its total accounts receivable.

During the nine months ended September 30, 2015, the Company had one vendor which accounted for approximately 25% of all purchases, and in the nine months ended September 30, 2014 one vendor who accounted for approximately 26% of all purchases. No other vendor accounted for more than 10% of all purchases in either period. As of September 30, 2015, the Company had one vendor which accounted for approximately 16% of total accounts payable and as of December 31, the Company had two vendors which accounted for approximately 11% and 10% of total accounts payable. No other account was in excess of 10% of the balance of accounts payable as of September 30, 2015 and December 31, 2014.

Advertising

Advertising costs are expensed as incurred. For the three months ended September 30, 2015 and 2014, advertising costs were $3,000 and $460,000, respectively and for the nine months ended September 30, 2015 and 2014, advertising costs were $39,000 and $571,000 respectively.

F-7

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its investments and measures these assets on a recurring basis. Financial assets recorded at fair value in the balance sheets are categorized by the level of objectivity associated with the inputs used to measure their fair value. Authoritative guidance provided by the FASB defines the following levels directly related to the amount of subjectivity associated with the inputs to fair valuation of these financial assets:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company’s assumptions.

The Company had no such assets or liabilities recorded to be valued on the basis above at September 30, 2015 or December 31, 2014.

2. Inventory

Inventory is valued at the lower of cost (first-in, first-out or market) and, net of reserves, is comprised of the following as of:

	September 30, 2015		December 31, 2014
	(Unaudited)
Raw Materials and packaging	$	5,704,000	$	3,395,000
Finished Goods		2,196,000		2,911,000
Total Inventory	$	7,900,000	$	6,306,000

3. Property and Equipment

Property and equipment are comprised of the following as of:

	September 30, 2015			December 31, 2014
	(Unaudited)
Land	$	1,108,000		$	1,108,000
Building		1,871,000			1,868,000
Vehicles		321,000			338,000
Machinery and equipment		3,799,000			3,312,000
Equipment under capital leases		857,000			903,000
Assets Under Construction		866,000			-
Office equipment		468,000			448,000
		9,290,000			7,977,000
Accumulated depreciation		(4,008,000	)		(3,405,000	)
	$	5,282,000		$	4,572,000

Depreciation expense for the nine months ended September 30, 2015 and 2014 was $615,000 and $448,000, respectively.

Machinery and equipment at September 30, 2015 and December 31, 2014 includes equipment held under capital leases of $857,000. Accumulated depreciation on equipment held under capital leases was $430,000 on September 30, 2015 and $326,000 on December 31, 2014.

F-8

4. Notes Payable

Revolving Line of Credit

On November 9, 2011, the Company entered into a Loan and Security Agreement with PMC Financial Services Group, LLC (PMC), which was amended and extended for 2 years on December 5, 2014, that provides a $6,000,000 revolving line of credit. The Amended Agreement extends and amends the Revolving Loan and Term Loan (see Note 5) and adds a new Capital Expansion Loan (the “Capex Loan”) (see Note 7). At September 30, 2015 and December 31, 2014, the aggregate amount outstanding under the line of credit was $4,329,000 and $3,009,000 respectively.

The loans mature on December 5, 2016 and are subject to a 1% prepayment penalty for prepayment prior to the first anniversary of the effective date. As of the effective date of the Amended Agreement, all three loans have an effective interest rate of 9% subject to adjustment as discussed below.

The revolving line of credit is based on 85% of accounts receivable and 60% of eligible inventory and is secured by substantially all of the Company’s assets. The interest rate on the Revolving Loan is the prime rate plus 5.75% (9% at September 30, 2015). The amended monthly management fee is .45% of the average monthly loan balance. As of September 30, 2015, the Company had borrowing availability of $1,365,000 under the line of credit agreement.

Term Loans

The Company has the following term loans outstanding with PMC Financial Services Corporation;

	September 30, 2015			December 31, 2014

Term Loan A	$	1,500,000		$	1,500,000
Term Loan B		1,500,000			-
Capital Expansion Loan		1,831,000			672,000
		4,831,000			2,172,000
Less current portion		(1,841,000	)		-

Long term portion	$	2,990,000		$	2,172,000

Term Loan A

In connection with the Loan and Security Agreement with PMC Financial Services Group, LLC (see Note 4), the Company entered into a Term Loan. The loan was $750,000, and was secured by all of the unencumbered assets of the Company. Effective December 5, 2014 the Term Loan’s outstanding principal balance was increased to $1,500,000 and the annual interest rate was revised to prime plus 5.75% (currently 9%) subject to adjustment as described below. Monthly term loan payments are interest only until the December 16, 2016 maturity date when the principal balance is due. (Subsequently extended to April 1, 2017 (see note 10). As of September 30, 2015 and December 31, 2014, the amount outstanding was $1,500,000.

F-9

Term Loan B

Effective September 1, 2015 Reed’s Inc. (the “Company”) entered into an additional Term Loan (Term Loan B) with a principal balance of $1,500,000 at prime plus 11.60% (currently 14.85%) with PMC Financial Services Group, LLC. The Term Loan is payable as follows: interest only for the first two months and then beginning December 1, 2015 four monthly payments of $386,672.90 which includes interest in arrears. (Subsequently extended to April 1, 2017. See Note 10). The loan is for a total of 6 months.

The interest rate on the line of credit and Term loans A and B described above were modified on September 1, 2015 and are subject to adjustment as follows:

Under the new conditions, the rate charge will be calculated on a sliding scale based on the trailing 6 month EBITDA. If the EBITDA measuring point stays below $1,000,000 where it is now, the rate will rise to 12% from the current rate of 9%. If EBITDA rises to $1,500,000 then the rate will remain the same as now at 9%.

Notwithstanding the other borrowing terms above, if Excess Borrowing Availability under the $6 million Revolving line of credit remains more than $1,500,000 at all times during the preceding month (currently Reed’s Borrowing Availability is zero) the Interest Rate shall remain unchanged for the asset based lending that includes the Revolving working capital loan, CAPEX capital improvement loan and Term Loan A. The six month Term Loan B rates will remain the same at 14.85%.

Capital Expansion (“CAPEX”) Loan

In connection with the loan and security agreement with PMC, the Company entered into a CAPEX loan in the aggregate outstanding amount not to exceed $3,000,000. The CAPEX loan will finance new asset purchases for modernization and improvement of the beverage bottling equipment in the Los Angeles plant. Interest only on the CAPEX loan shall be paid from time to time until the end of each fiscal quarter, at which time the principal amounts of each outstanding CAPEX loan will be aggregated and repaid in 48 equal monthly installments of principal plus accrued but unpaid interest, or if earlier, the revolver maturity of December 2016 as discussed in Note 4. The interest rate on the CAPEX loan is the prime rate plus 5.75% (9% at September 30, 2015). At September 30, 2015 and December 31, 2014, the balance on the CAPEX loan balance was $1,831,000 and $672,000 and as of September 30, 2015, the Company had future borrowing availability of $1,509,000.

In conjunction with this loan the Company has placed equipment at a cost of $341,000 at a co-packing facility to enable the Company to manufacture our products. Should the Company be unable to secure the access to the equipment in the event of failure of the co-packer, the amount will become due and payable by the Company immediately.

5. Obligations under Capital Leases

The Company leases equipment for its brewery operations with an aggregate value of $903,000 under six non-cancelable capital leases. Most of the leases are personally guaranteed by the Company’s chief executive officer. Monthly payments range from $341 to $10,441 per month, including interest, at interest rates ranging from 6.51% to 17.31% per annum. At September 30, 2015, monthly payments under these leases aggregated $16,000. The leases expire at various dates through 2019.

Future minimum lease payments under capital leases are as follows:

Years Ending December 31,
2015		62,000
2016		164,000
2017		149,000
2018		166,000
2019		103,000
Total payments		644,000
Less: Amount representing interest		(134,000	)
Present value of net minimum lease payments		510,000
Less: Current portion		(127,000	)
Non-current portion	$	383,000

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6. Long-term Financing Obligation

On June 15, 2009, the Company closed escrow on the sale of its two buildings and its brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease the Company has the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, the Company determined it had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing. The proceeds from the sale, net of transaction costs, were initially recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%. The financing obligation was personally guaranteed up to a limit of $150,000 by the principal shareholder and Chief Executive Officer, Christopher J. Reed.

In connection with the financing obligation, the Company issued an aggregate of 400,000 warrants to purchase its common stock at $1.20 per share for five years. The 400,000 warrants were valued at $752,000 and reflected as a debt discount, using the Black Scholes Merton option pricing model. The following assumptions were utilized in valuing the 400,000 warrants: strike price of $2.10 to $2.25; term of 5 years; volatility of 91.36% to 110.9%; expected dividends 0%; and discount rate of 2.15% to 2.20%. The 400,000 warrants were recorded as valuation discount and are being amortized over 15 years, the term of the purchase option.

Effective October 1, 2014, the Company executed Amendment #1 to the Long-term Financing Obligation. In exchange for a release from the $150,000 personal guarantee by the principal shareholder and Chief Executive Officer, and a release of the brewery equipment which was collateral for the lease agreement, the Company issued 200,000 warrants to purchase its common stock for $5.60 per share for five years. The 200,000 warrants were valued at $584,000 using the Black Scholes Merton option pricing model. The following assumptions were made in valuing the 200,000 warrants; term of 5 years, volatility of 59.53%, expected dividends 0% and discount rate of 1.25%. The warrants value of $584,000 is being amortized over the remaining term of the purchase option.

Long term financing obligation is comprised of the following as of:

	September 30, 2015			December 31, 2014
Financing obligation	$	2,575,000		$	2,673,000
Valuation discount		(962,000	)		(1,031,000	)
Net obligation		1,613,000			1,642,000
Less current portion		(154,000	)		(134,000	)
Long term financing obligation	$	1,459,000		$	1,508,000

7. Stockholders’ Equity

Preferred Stock

Series A Preferred stock consists of 500,000 shares $10.00 par value, 5% non-cumulative, participating, preferred stock. As of September 30, 2015 and December 31, 2014, there were 9,411 shares outstanding with a liquidation preference of $10.00 per share.

F-11

The Series A Preferred shares have a 5% pro-rata annual non-cumulative dividend. The dividend can be paid in cash or, in the sole and absolute discretion of our board of directors, in shares of common stock based on its then fair market value. We cannot declare or pay any dividend on shares of our securities ranking junior to the preferred stock until the holders of our preferred stock have received the full non-cumulative dividend to which they are entitled. In addition, the holders of our preferred stock are entitled to receive pro rata distributions of dividends on an “as converted” basis with the holders of our common stock. On June 30, 2015, dividends were accrued on the Series A Preferred stock in the amount of $5,000 and the dividends were paid to the holders of record by issuing 751 shares of common stock.

In the event of any liquidation, dissolution or winding up of the Company, or if there is a change of control event, then, subject to the rights of the holders of our more senior securities, if any, the holders of our Series A preferred stock are entitled to receive, prior to the holders of any of our junior securities, $10.00 per share plus all accrued and unpaid dividends. Thereafter, all remaining assets shall be distributed pro rata among all of our security holders. Since September 30, 2008, we have the right, but not the obligation, to redeem all or any portion of the Series A preferred stock by paying the holders thereof the sum of the original purchase price per share, which was $10.00, plus all accrued and unpaid dividends.

The Series A preferred stock may be converted, at the option of the holder, at any time after issuance and prior to the date such stock is redeemed, into four shares of common stock, subject to adjustment in the event of stock splits, reverse stock splits, stock dividends, recapitalization, reclassification and similar transactions. We are obligated to reserve out of our authorized but unissued shares of common stock a sufficient number of such shares to effect the conversion of all outstanding shares of Series A preferred stock.

Except as provided by law, the holders of our Series A preferred stock do not have the right to vote on any matters, including, without limitation, the election of directors. However, so long as any shares of Series A preferred stock are outstanding, we shall not, without first obtaining the approval of at least a majority of the holders of the Series A preferred stock, authorize or issue any equity security having a preference over the Series A preferred stock with respect to dividends, liquidation, redemption or voting, including any other security convertible into or exercisable for any equity security other than any senior preferred stock.

8. Stock Based Compensation

Stock Options

Stock options granted under our equity incentive plans generally vest over 3 years from the date of grant, at 33% per year or over 4 years at 25% per year and expire 5 years from the date of grant. The following table summarizes stock option activity for the nine months ended September 30, 2015:

	Shares		Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at January 1, 2015		705,334	$	3.96		3.3	$	1,362,000
Granted		538,000		5.63
Exercised		(115,834)		-
Forfeited or expired		(137,500)		-
Outstanding at September 30, 2015		990,000	$	3.58		4.3	$	373,000
Exercisable at September 30, 2015		335,376	$	2.61		2.3	$	356,000

During the nine months ended September 30, 2015, the Company granted 538,000 stock options to various employees at the market price of $5.37 to $5.94 per share. The options generally have a 5 year life and vest over 4 years. The fair value of each option award is estimated on the date of grant using the Black-Scholes-Merton option pricing model. Assumptions used in valuing stock options granted during the nine months ended September 30, 2015 are as follows: (i) volatility rate of between 57.78% and 60.69%, (ii) discount rate between 1.64% and 1.58%, (iii) zero expected dividend yield, and (iv) expected term of 4.5 years based upon the average of the term of the option and the vesting period. The aggregate grant date fair value of the options granted during the nine months ended September 30, 2015, was approximately $1,368,000 and will be amortized over the vesting period.

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The aggregate intrinsic value was calculated as the difference between the closing market price, which was $4.57, and the exercise price of the Company’s stock options as of September 30, 2015.

Stock-based compensation recognized on the Company’s statement of operations for the nine months ended September 30, 2015 and 2014 was $715,000 and $307,000, respectively. As of September 30, 2015, the aggregate value of unvested options was $1,390,000, which will be recognized as an expense as the options vest. There were 115,834 stock options exercised in the nine months ended September 30, 2015 on a cashless basis at exercise prices between $1.14 and $4.60. The Company issued 44,314 shares of common stock on those exercises.

The following table summarizes information about stock options at September 30, 2015:

	Options Outstanding at September 30, 2015						Options Exercisable at September 30, 2015
Range of Exercise Price	Number of Shares Outstanding		Weighted Average Remaining Contractual Life (years)		Weighted Average Exercise Price		Number of Shares Exercisable		Weighted Average Exercise Price

$0.01 - $1.99		69,000		1.28	$	1.00		69,000	$	1.70
$2.00 - $4.99		332,000		2.70	$	4.17		182,210	$	3.92
$5.00 - $6.99		598,000		4.32	$	5.43		84,166		5.50
		990,000						335,376

Stock Warrants

For the nine months ended September 30, 2015, the Company received $74,000 for 34,692 warrants which were exercised at a $2.10 and $2.25 per share price. The following table summarizes stock warrant activity for the nine months ended September 30, 2015:

	Shares		Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2014		301,963	$	4.49		3.3	$	430,000
Granted		-		-
Exercised		(34,692)		2.25
Forfeited or expired		(51,010)		2.10
Outstanding at September 30, 2015		216,261	$	5.40		3.4	$	56,260
Exercisable at September 30, 2015		216,261	$	5.40		3.4	$	56,260

The intrinsic value was calculated as the difference between the closing market price, which was $4.57, and the exercise price of the Company’s warrants common stock, as of September 30, 2015.

9. Income Taxes

For the three and nine months ended September 30, 2015, net loss was ($2,465,000) and ($3,423,000), respectively, and our provision for income taxes was zero. We made no provision for income taxes due to our utilization of federal net operating loss carry forwards to offset both regular taxable income and alternative minimum taxable income.

In accordance with Accounting Standards Codification (“ASC”) 740-10, Income Taxes, the Company evaluates its deferred tax assets to determine if a valuation allowance is required based on the consideration of all available evidence using a “more likely than not” standard, with significant weight being given to evidence that can be objectively verified. This assessment considers, among other matters, the nature, frequency and severity of current and cumulative losses, forecasts of future profitability; the length of statutory carryover periods for operating losses and tax credit carryovers; and available tax planning alternatives. Our deferred tax assets are composed primarily of U.S. federal net operating loss carryforwards. Based on available objective evidence, management believes it is more likely than not that these deferred tax assets are not recognizable and will not be recognizable until its determined that we have sufficient taxable income. Under ASC 740-10, we may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. ASC 740-10 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods, and disclosures. As of September 30, 2015 the Company did not have a liability for unrecognized tax uncertainties.

10. Subsequent Events

On November 9, 2015, the company completed a restructuring of Term Loan A and Term Loan B with PMC Financial Services Group, LLC. The aggregated amount of the principal for affected term loans is $3,000,000. Under the new agreement, the maturity of both loans will be due in a lump sum on April 1, 2017 under the same rates and conditions as before. The company is providing PMC 125,000 warrants at a value to be determined based on the lowest price between November 9 and December 31, 2015, but not more than $5.05 the price on the date of the agreement was reached.

F-13

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Overview

The results for our third quarter of 2015 reflect disruption of our east coast supply chain and growth in sales volume among all of our products. Our net sales (see below) decreased 13% over the same quarter in 2014. Promotional spending was flat at $1,270,000 in the third quarter of 2015 when compared to the same quarter in 2014. As a percentage of sales the increase of 13% is directly related to the decrease in volume for the same time period.

Our direct cost of tangible goods sold increased as percentage of net sales to 82% in the third quarter of 2015; versus 65% in the same period in the prior year. The interruption to the supply chain caused a misallocation of raw material inventories that led to an increase in our inventory reserves of $451,000 and a direct write off of $132,000. In response the east coast interruption, we are focused on our Los Angeles plant equipment in operating the plant at maximum capacity. As a consequence our idle plant capacity costs decreased by 9% over the same period last year and decreased 43% versus the second quarter of 2015.

As we previously announced in a press release on October 13, 2015; the Company is now utilizing two co-pack facilities on the east coast and one new facility in the mid-west in addition to the Brewery facility in Los Angeles. We believe that interruption to the business is now behind us.

Three months ended September 30, 2015 Compared to Three months ended September 30, 2014

Results of Operations

The following table sets forth key statistics for the three months ended September 30, 2015 and 2014, respectively.

	Three Months Ended
	September 30,						Pct.
	2015			2014			Change
Gross sales, net of discounts & returns *		11,983,000			13,590,000			(12	)%

Less: Promotional and other allowances**		1,270,000			1,271,000			-

Net sales		10,713,000			12,319,000			(13	)%
Cost of tangible goods sold		8,769,000			8,010,000			9	%
*As a percentage of:*
*Gross sales*		73	%		59	%
*Net sales*		82	%		65	%
Cost of goods sold – idle capacity		384,000			424,000			(9	)%
*As a percentage of net sales*		4	%		3	%

Gross profit		1,560,000			3,885,000			(60	)%
Gross profit margin as a percentage of net sales		15	%		32	%

* Gross sales is used internally by management as an indicator of and to monitor operating performance, including sales performance of particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe that the presentation of gross sales provides a useful measure of our operating performance. Gross sales is not a measure that is recognized under GAAP and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies, as gross sales has been defined by our internal reporting practices. In addition, gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from certain customers.

** Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform with GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.

Sales

Net sales of $10,713,000 for the three months ended September 30, 2015 represented an decrease of 13% from $12,319,000 in the prior year same period. The third quarter sales activity was driven by product availability. The result was that Reeds’ ginger branded beverages were up 5% versus same period in 2014. All other brands were down 26% due to production interruptions. As noted in our press release, the Company believes that these production shortages have been remediated.

With the production interruption, sales promotions already in place had a significant dilution effect on the diminished sales. Total price promotion was $1,270,000 for the three months ended September 30, 2015 or flat versus 2014, but on the lower volume, the discount total as percentage of sales was up 15% versus the same period in the prior year or dilution of 6% of net sales.

Cost of Tangible Goods Sold

Cost of tangible goods sold consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, inventory adjustments and internal transfer costs. Third quarter cost of tangible goods sold was $8,769,000 for the three months ended September 30, 2015 and represents an increase of 9% over $8,010,000 from the same period in 2014. The increase was due to a shift in products produced of $530,000 or 5% of net sales, a onetime adjustment for an increase in obsolescence of $255,000 or another 2% of net sales, for a total dilution of gross profit of 7%.

The Company believes that all of these adjustments are related to the supply chain interruption.

Cost of Goods Sold – Idle Capacity

Cost of goods sold – idle capacity consists of direct production costs of our Los Angeles plant in excess of charges allocated to our finished goods in production. Plant costs include labor costs, production supplies, repairs and maintenance, and depreciation. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis, which is lower than our actual costs incurred. Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods produced. Idle capacity expenses decreased to $384,000 in the three months ended September 30, 2015 from $424,000 in 2014 due to a decrease in direct labor of $22,000, decrease in contract labor of $76,000 an decrease of $4,000 in repairs and supplies and an increase of $62,000 in depreciation.

Gross Profit

Net of our decreased sales, flat sales promotions and increased productions costs, our overall gross profit decreased $2,325,000 or 60% over 2014, to $1,560,000 in the three months ended September 30, 2015 from $3,885,000 in 2014. As a percentage of sales, our gross profit in the first fiscal quarter of 2015 was 15%, compared to 32% in the same period of 2014.

This decrease of margin from 32% to 15% was due to onetime charges for co-packer quality related issues of 7%, the realization of 4% dated product and 3% for production mix for a total dilution of 13%. Without these adjustments, Gross Profit would have been 28%. The Company expects gross margins returning to historical levels beginning in the current quarter.

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production. Delivery and handling costs increased by 3% to $1,354,000 in the three months ended September 30, 2015 compared to $1,310,000 over the same period in 2014. This $44,000 increase is primarily due to an 11% cases delivered decrease and a 26% increase in the number of deliveries. West coast to east coast deliveries increased 175% over the same frame in the prior year. This number of deliveries was partially offset by a 40% decrease in cost per delivery, leading to an overall price decrease of 7% per delivery. These metrics will be used to monitor the activity that will bring delivery costs back in line with Reeds historic rate of 9% to 8% of sales.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs decreased $238,000 overall to $1,242,000 in the three months ended September 30, 2015 from $1,480,000 in 2014. This decrease over last year is primarily due to a reduction in television advertising in 2015 partially offset by headcount addition and related expenses.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased $259,000 to $1,108,000 during the three months ended September 30, 2015 from $849,000 in the same period of 2014. This increase is primarily due to increased bad debt experience of $133,000 in the quarter, headcount additions and related expenses of $159,000 partially offset by departmental operation efficiencies of $33,000.

Income (Loss) from Operations

Our loss from operations was ($2,144,000) in the three months ended September 30, 2015, as compared to income of $246,000 in the same period of 2014. The difference is the result of lower gross profit of $2,325,000 combined with $65,000 higher costs in 2015 as the Company experienced a significant production operation disruption.

Interest Expense

Interest expense increased $126,000 to $321,000 in the three months ended September 30, 2015, compared to interest expense of $195,000 in the same period of 2014. The increase is primarily due to increased borrowing on our revolving line of credit, the new term loan and the increase on our capital expansion loan.

Modified EBITDA

The Company defines modified EBITDA (a non-GAAP measurement) as net loss before interest, taxes, depreciation and amortization, and non-cash expense for stock compensation. Other companies may calculate modified EBITDA differently. Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

MODIFIED EBITDA SCHEDULE

	Three Months Ended September 30,
	2015			2014
Net Income (loss)	$	(2,465,000	)	$	48,000

Modified EBITDA adjustments:
Depreciation and amortization		235,000			144,000
Interest expense		321,000			195,000
Stock option compensation		156,000			90,000
Other stock compensation for services		-
Total EBITDA adjustments		712,000			429,000

Modified EBITDA income from operations	$	(1,753,000	)	$	477,000

The $2,230,000 decrease in modified EBITDA for the three months resulted from the increases in the EBITDA adjustments totaling $283,000 for the quarter ended September 30, 2015 plus the $2,513,000 in net loss as described above. The $91,000 increase in Depreciation and amortization was due to the additional assets purchased, the increase in interest expense was due to the increased borrowing balances and rate increases. The Stock option compensation was due to the on-going amortization of previously granted options.

Nine months ended September 30, 2015 Compared to Nine months ended September 30, 2014

Results of Operations

The following table sets forth key statistics for the nine months ended September 30, 2015 and 2014, respectively.

	(Unaudited) Nine Months Ended
	September 30,						Pct.
	2015			2014			Change
Gross sales, net of discounts & returns*	$	36,505,000		$	36,036,000			1	%

Less: Promotional and other allowances**		2,944,000			3,580,000			(18	)%

Net sales		33,561,000			32,456,000			3	%
Cost of tangible goods sold		23,378,000			20,616,000			13	%
As a percentage of:
Gross sales		64	%		57	%
Net sales		70	%		64	%
Cost of goods sold – idle capacity		1,726,000			1,346,000			28	%
As a percentage of net sales		5	%		4	%

Gross profit	$	8,457,000		$	10,494,000			(19	)%
Gross profit margin as a percentage of net sales		25	%		32	%

Sales

Net sales of $33,561,000 for the nine months ended September 30, 2015 represented an increase of 3% from $32,456,000 in the prior year same period. Sales growth was driven primarily by an 8% increase in sales of Reeds ginger products. Because of supply chain disruptions that started in late second quarter and did not end until almost the end of the third quarter, all others groups were down a combined 22%.

Cost of Tangible Goods Sold

Cost of tangible goods sold consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, inventory adjustments, as well as certain internal transfer costs. Our costs of tangible goods sold is $23,378,000 for the nine months ended September 30, 2015 which represents an increase of 13% over the same period in 2014. This increase is attributable to the supply chain disruption and related costs of temporary raw material price increases, higher spoilage and obsolescence costs.

Cost of Goods Sold – Idle Capacity

Cost of goods sold – idle capacity consists of direct production costs of our Los Angeles plant in excess of charges allocated to our finished goods in production. Plant costs include labor costs, production supplies, repairs and maintenance, and depreciation. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis, which is lower than our actual costs incurred. Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods produced. Idle capacity expenses increased 28% to $1,726,000 in the nine months ended September 30, 2015, from $1,346,000 in 2014. This increase in 2015 is primarily due to an increase in direct labor of $115,000, an increase of $60,000 in repairs and supplies, an increase of $179,000 in depreciation and an increase in contract labor of $26,000.

Gross Profit

Our gross profit decreased $2,037,000 or 19% over 2014, to $8,457,000 in the nine months ended September 30, 2015 from $10,494,000 in 2014. As a percentage of sales, our gross profit for the first nine months of 2015 decreased from 32%, to 25% compared to the same period of 2014. As noted above, production costs were the leading contributor to the 7% overall decrease.

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production. Delivery and handling costs increased by 26% to $3,952,000 in the nine months ended September 30, 2015 compared $3,131,000 over the same period in 2014. This $821,000 increase is due to an 4% more cases delivered but an 8% increase in the number of deliveries. The combination of less cases delivered per truck with a higher frequency of deliveries for that same time frame yielded a decrease of 18% cases per delivery with an accompanying cost increase of 6% of cost per delivery. These metrics are used to monitor the activity that will bring delivery costs back in line with Reeds historic rate of 9% to 8% of sales.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs increased $166,000 overall to $3,770,000 in the nine months ended September 30, 2015 from $3,604,000 in 2014. This increase of 5% over last year was primarily due to a decrease in national advertising via television offset by an increase in trade show related expenses of $318,000 and increased compensation expenses of $159,000 from additional staff.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased $602,000 (22%) to $3,332,000 during the nine months ended September 30, 2015 from $2,730,000 in the same period of 2014. The increase is due to one-time non-cash expenses related to personnel transition costs of $308,000, one-time cash related expenses of personnel transition costs of $52,000, on-going insurance increases and increased amortization of hiring costs.

Income/Loss from Operations

Our loss from operations was $2,597,000 in the nine months ended September 30, 2015, as compared to income of $1,029,000 in the same period of 2014. This $3,626,000 net change is the result of $2,037,000 in lower gross profit and $1,589,000 in higher operating expenses.

Interest Expense

Interest expense increased $265,000 to $826,000 in the nine months ended September 30, 2015, compared to interest expense of $560,000 in the same period of 2014. The increase is the net of increased borrowing on our revolving line of credit, the new term loan, the increase in the capital expansion loan and the modification of the existing rates as a result of increased borrowing.

Modified EBITDA

The Company defines modified EBITDA (a non-GAAP measurement) as net income (loss) before interest, taxes, depreciation and amortization, and non-cash expense for stock compensation. Other companies may calculate modified EBITDA differently. Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

MODIFIED EBITDA SCHEDULE

	(Unaudited)
	Nine Months Ended September 30,
	2015			2014
Net income (loss)	$	(3,423,000	)	$	466,000

Modified EBITDA adjustments:
Depreciation and amortization		683,000			536,000
Interest expense		826,000			560,000
Stock option compensation		715,000			318,000
Total EBITDA adjustments		2,224,000			1,414,000

Modified EBITDA income (loss)	$	(1,119,000)		$	1,880,000

This $2,999,000 decrease in modified EBITDA for the nine months ended September 30, 2015 over the same period last year is due to decreased gross profits of $2,037,000 and higher operating expenses of $1,589,000 that was offset by non-cash expense of $547,000.

Liquidity and Capital Resources

As of September 30, 2015, we had stockholders equity of $1,018,000 and negative working capital of $461,000 compared to stockholders equity of $3,652,000 and working capital of $2,207,000 at December 31, 2014.

Our cash and cash equivalents at September 30, 2015 increased by $244,000 to $1,203,000 at September 30, 2015 compared to $959,000 at December 31, 2014. Net cash used in operating activities of $2,046,000 for the nine months ended September 30, 2015 was primarily due to the net loss of $3,423,000, an increase in inventory levels of $1,594,000, an increase in accounts receivable $1,090,000 partially offset by an increase in accounts payable of $1,816,000 and other balance sheet activities. Investing activities included $415,000 used to purchase machinery in the Los Angeles plant. The $2,705,000 in financing activities was primarily due to the $1,319,000 additional cash borrowed on the line of credit and proceeds from an additional short term loan of $1,500,000.

Our Loan and Security Agreement with PMC Financial Services Group, LLC provides a $6 million revolving line of credit and a $1,500,000 term loan, an additional short term loan of $1,500,000 and a $3 million Capital Expansion loan. The revolving line of credit is based on 85% of eligible accounts receivable and 50% of eligible inventory. Effective December 5, 2014 the interest rate was revised to prime plus 5.75% which is currently 9% on all three loans. These rates are subject to modification by the terms of the new short term S1,500,000 loan. At September 30, 2015, the revolving line of credit balance was $4,329,000, the original term loan balance was $1,500,000, the new short term loan balance was $1,500,000 and the Capital Expansion loan balance was $1,831,000.

We believe that the Company currently has the necessary working capital to support existing operations for at least the next 12 months. In order to utilize existing cash plus incoming cash from restored normal operations, for the LA Plant expansion, that is now underway, the Company successfully restructured the maturity dates on the $3,000,000 of outstanding Term Loans to April 1, 2017 without using cash as discussed in the subsequent event note included in the interim financial statements.

Our primary capital source will be positive cash flow from operations. If our sales goals do not materialize as planned, we believe that the Company can reduce its operating costs to maintain positive cash flow from operations. Historically, we have financed our operations or plant investments primarily through private sales of common stock, preferred stock, convertible debt, a line of credit from a financial institution and cash generated from operations.

We may not generate sufficient revenues from product sales in the future to achieve profitable operations. If we are not able to achieve profitable operations at some point in the future, we eventually may have insufficient working capital to maintain our operations as we presently intend to conduct them or to fund our expansion and marketing and product development plans. In addition, our losses may increase in the future as we expand our manufacturing capabilities and fund our marketing plans and product development. These losses, among other things, have had and may continue to have an adverse effect on our working capital, total assets and stockholders’ equity. If we are unable to achieve profitability, the market value of our common stock would decline and there would be a material adverse effect on our financial condition.

If we suffer losses from operations, our working capital may be insufficient to support our ability to expand our business operations as rapidly as we would deem necessary at any time, unless we are able to obtain additional financing. There can be no assurance that we will be able to obtain such financing on acceptable terms, or at all. If adequate funds are not available or are not available on acceptable terms, we may not be able to pursue our business objectives and would be required to reduce our level of operations, including reducing infrastructure, promotions, personnel and other operating expenses. These events could adversely affect our business, results of operations and financial condition. If adequate funds are not available or if they are not available on acceptable terms, our ability to fund the growth of our operations, take advantage of opportunities, develop products or services or otherwise respond to competitive pressures, could be significantly limited.

Critical Accounting Policies and Estimates

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. GAAP requires us to make estimates and assumptions that affect the reported amounts in our financial statements including various allowances and reserves for accounts receivable and inventories, the estimated lives of long-lived assets and trademarks and trademark licenses, as well as claims and contingencies arising out of litigation or other transactions that occur in the normal course of business. The following summarize our most significant accounting and reporting policies and practices:

Revenue Recognition. Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the receivable is reasonably assured. A product is not shipped without an order from the customer and credit acceptance procedures performed. The allowance for returns is regularly reviewed and adjusted by management based on historical trends of returned items. Amounts paid by customers for shipping and handling costs are included in sales. The Company reimburses its wholesalers and retailers for promotional discounts, samples and certain advertising and promotional activities used in the promotion of the Company’s products. The accounting treatment for the reimbursements for samples and discounts to wholesalers results in a reduction in the net revenue line item. Reimbursements to wholesalers and retailers for certain advertising activities are included in selling and marketing expenses.

Long-Lived Assets. Our management regularly reviews property, equipment and other long-lived assets, including identifiable amortizing intangibles, for possible impairment. This review occurs quarterly or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment of property and equipment or amortizable intangible assets, then management prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated at the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Quarterly, or earlier, if there is indication of impairment of identified intangible assets not subject to amortization, management compares the estimated fair value with the carrying amount of the asset. An impairment loss is recognized to write down the intangible asset to its fair value if it is less than the carrying amount. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. No impairments were identified during the nine months ended September 30, 2015.

Management believes that the accounting estimate related to impairment of our long lived assets, including our trademark license and trademarks, is a “critical accounting estimate” because: (1) it is highly susceptible to change from period to period because it requires management to estimate fair value, which is based on assumptions about cash flows and discount rates; and (2) the impact that recognizing an impairment would have on the assets reported on our balance sheet, as well as net income, could be material. Management’s assumptions about cash flows and discount rates require significant judgment because actual revenues and expenses have fluctuated in the past and we expect they will continue to do so.

In estimating future revenues, we use internal budgets. Internal budgets are developed based on recent revenue data for existing product lines and planned timing of future introductions of new products and their impact on our future cash flows.

Accounts Receivable. We evaluate the collectability of our trade accounts receivable based on a number of factors. In circumstances where we become aware of a specific customer’s inability to meet its financial obligations to us, a specific reserve for bad debts is estimated and recorded which reduces the recognized receivable to the estimated amount our management believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on our historical losses and an overall assessment of past due trade accounts receivable outstanding.

Inventories. Inventories are stated at the lower of cost to purchase and/or manufacture the inventory or the current estimated market value of the inventory. We regularly review our inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on our estimated forecast of product demand and/or our ability to sell the product(s) concerned and production requirements. Demand for our products can fluctuate significantly. Factors that could affect demand for our products include unanticipated changes in consumer preferences, general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by customers. Additionally, our management’s estimates of future product demand may be inaccurate, which could result in an understated or overstated provision required for excess and obsolete inventory.

Stock-Based Compensation. We periodically issue stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company accounts for stock option and warrant grants issued and vesting to employees based on FASB ASC Topic 718 “Compensation – Stock Compensation”, whereby the award is measured at its fair value at the date of grant and is amortized ratably over the vesting period. We account for stock option and warrant grants issued and vesting to non-employees in accordance with FASB ASC Topic 505 “Equity” whereby the fair value of the stock compensation is based on the measurement date as determined at either (a) the date at which a performance commitment is reached, or (b) at the date at which the necessary performance to earn the equity instrument is complete.

We estimate the fair value of stock options using the Black-Scholes option-pricing model, which was developed for use in estimating the fair value of options that have no vesting restrictions and are fully transferable. This model requires the input of subjective assumptions, including the expected price volatility of the underlying stock and the expected life of stock options. Projected data related to the expected volatility of stock options is based on the historical volatility of the trading prices of the Company’s common stock and the expected life of stock options is based upon the average term and vesting schedules of the options. Changes in these subjective assumptions can materially affect the fair value of the estimate, and therefore the existing valuation models do not provide a precise measure of the fair value of our employee stock options.

We believe there have been no significant changes, during the nine month period ended September 30, 2015, to the items disclosed as critical accounting policies and estimates in Management’s Discussion and Analysis of Financial Condition and Results of Operations in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014.

Recent Accounting Pronouncements

In February, 2015, the FASB issued Accounting Standards Update (ASU) No. 2015-02, Consolidation (Topic 810): Amendments to the Consolidation Analysis. ASU 2015-02 provides guidance on the consolidation evaluation for reporting organizations that are required to evaluate whether they should consolidate certain legal entities such as limited partnerships, limited liability corporations, and securitization structures (collateralized debt obligations, collateralized loan obligations, and mortgage-backed security transactions). ASU 2015-02 is effective for periods beginning after December 15, 2015. The adoption of ASU 2015-02 is not expected to have a material effect on the Company’s consolidated financial statements. Early adoption is permitted.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Securities and Exchange Act of 1934 Rules 13a-15(f). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of September 30, 2015.

Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting during the three months ended September 30, 2015 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

We are subject to various legal proceedings from time to time in the ordinary course of business, none of which are required to be disclosed under this Item 1.

Item 1A. Risk Factors

A smaller reporting company is not required to provide the information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

Item 6. Exhibits

Exhibit No.		Description

31.1		Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

31.2		Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1		Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

32.2		Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

101.INS		XBRL Instance Document*
101.SCH		XBRL Taxonomy Extension Schema Document*
101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document*
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document*
101.LAB		XBRL Taxonomy Extension Label Linkbase Document*
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document*

*filed herewith

In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.

Furnished herewith, XBRL (Extensive Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Reed’s, Inc. (Registrant)

Date: November 12, 2015	/s/ Christopher J. Reed
	Christopher J. Reed
	President and Chief Executive Officer
	(Principal Executive Officer)

Date: November 12, 2015	/s/ Dan Miles
	Dan Miles
	Chief Financial Officer
	(Principal Financial Officer)