UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

____________________________
FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange
Act of 1934

Date of report (Date of earliest event reported):
September
25, 2003


 
 
A.G. EDWARDS, INC.
(Exact Name of
Registrant as Specified in Charter)

 


    
    
      
Delaware

    
      
001-08527
    
      
43-1288229
  
    
      
(State or Other Jurisdiction
of
      Incorporation)
    
      
(Commission File Number)
    
      
(IRS Employer
Identification
  Number)

 


    
    
      
One North Jefferson Avenue, 
St. Louis Missouri
    
      

      

63103
  
    
      
(Address of Principal Executive Offices)
    
      
(Zip Code)
 

Registrant's telephone number, including area code:
(314) 955-3000
 
 
Item 5. Other Events.
Filed herewith is an announcement of A.G. Edwards' "Marketing Initiative" to reach out to investors with the firm's new logo, tagline, a stepped-up advertising presence and continued client-first philosophy, as contained in a press release dated September 24, 2003.  While a definite amount has not been determined, A. G. Edwards expects this initiative to cost approximately $20 million on an annual basis.

Item 7. Financial Statements, Pro Forma Financial Information and
Exhibits.
     (c)  Exhibit
              99    "Gateway
Initiative" press release dated September 24, 2003. 
 





 
 
Signature
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.
Date: September 25, 2003
 
A.G. Edwards, Inc. 
Registrant
     

 
By: /s/ Douglas L.
Kelly
     Douglas L.
Kelly
     Chief Financial Officer

 
Exhibit Index
 

Exhibit No.      Description
99                  "Gateway
Initiative" press release dated September 24, 2003.