pdxdocs-30127645v1ladform8k4.htm -- Converted by SEC Publisher, created by BCL Technologies Inc., for SEC Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):    January 29, 2007 

Lithia Motors, Inc.
(Exact Name of Registrant as specified in its charter)

Oregon  0-21789    93 - 0572810 
(State or other jurisdiction of  (Commission File Number)    (IRS Employer Identification No.) 
incorporation)       
 
  360 E. Jackson Street     
  Medford, Oregon 97501     
                                     (Address of Principal Executive Office) 

Registrant's telephone number including area code 541-776-6868

Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 
    230.425) 
 
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a- 
    12) 
 
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act 
    (17 CFR 240.14d-2(b)) 
 
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act 
    (17 CFR 240.13e-4(c)) 


Item 7.01    Regulation FD Disclosure

     On January 29, 2007, Lithia Motors, Inc. issued a press release announcing that it will conduct a conference call to discuss its fourth quarter and year-end 2006 earnings on Thursday, February 15, 2007 at 2:00 p.m. PDT, 3 p.m. MT, 4 p.m. CT and 5:00 p.m. EDT. Interested parties are invited to join the call by dialing 973-582-2750. Please call 10 minutes prior to the beginning of the call. To listen live on the Lithia Motors website: Log-on to www.Lithia.com go to Investor Relations and click on the Conference Call Icon. A replay will be available at the Investor Relations section of the Lithia Motors website. A copy of the press release is attached as Exhibit 99.1.

Item 9.01    Financial Statements and Exhibits. 
 
    (a)    Not applicable. 
    (b)    Not applicable. 
    (c)    Exhibits. 
        99.1 Press Release 

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

            LITHIA MOTORS, INC. 
            (Registrant) 
 
 
Date:    January 29, 2007    By:    /s/ Kenneth E. Roberts 
            Kenneth E. Roberts 
            Assistant Secretary