THE BEAR STEARNS COMPANIES INC. IncomeNotes(SM) With Maturities of Nine Months or More from Date of Issue Registration No. 333-109793 Filed Pursuant to Rule 424(b)(3) Pricing Supplement No. 28 (To Prospectus dated November 17, 2003, and Prospectus Supplement dated November 17, 2003) Trade Date: June 21, 2004 Issue Date: June 24, 2004 The date of this Pricing Supplement is June 21, 2004 Fixed Rate Notes ----------------------------------------------------------------------------------------------------------------------------------- Interest Maturity Price to Discounts & Payment CUSIP# Interest Rate Date Public Commissions Reallowance Dealer Frequency ----------------------------------------------------------------------------------------------------------------------------------- 07387EFM4 6.00% 6/15/2019 100.00% 2.00% 0.350% 98.40% Semi ------------------------------------------------------------------------------------------------------------------------------------ 07387EFN2 6.30% 6/15/2029 100.00% 2.50% 0.350% 98.00% Semi ----------------------------------------------------------------------------------------------------------------------------------- Subject to Redemption --------------------- ------------------------------------------------------------------------------------------------------------------------------------ Aggregate First Interest First Interest Survivor's Principal Payment Date Payment Amount Option Yes/No Date and Terms of Redemption Amount Net Proceeds ------------------------------------------------------------------------------------------------------------------------------------ 12/15/2004 $28.50 Yes Yes Commencing on 6/15/2007 and on the 15th of $1,595,000 $1,563,100 each month thereafter until Maturity, the Notes may be called in whole at par at the option of the Company on ten calendar days notice. ------------------------------------------------------------------------------------------------------------------------------------ 12/15/2004 $29.93 Yes Yes Commencing on 6/15/2009 and on the 15th of $6,397,000 $6,237,075 each month thereafter until Maturity, the Notes may be called in whole at par at the option of the Company on ten calendar days notice. ------------------------------------------------------------------------------------------------------------------------------------ *** The distribution of IncomeNotes will conform to the requirements set forth in Rule 2720 of the NASD Conduct Rules.