425
Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of Siriuss and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of Sirius
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
Sirius and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of Sirius and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause Siriuss and XMs results to differ
materially from those described in the forward-looking statements can be found in Siriuss and XMs
Annual Reports on Form 10-K for the year ended December 31, 2005, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2006, June 30, 2006 and September 30, 2006 which are filed
with the Securities and Exchange Commission (the SEC) and available at the SECs Internet site
(http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and
Sirius and XM disclaim any intention or obligation to update any forward looking statements as a
result of developments occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
Sirius and XM. In connection with the proposed transaction, Sirius plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of Sirius
and XM plans to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of Sirius and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN
THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with
the SEC by Sirius and XM through the web site maintained by the SEC at www.sec.gov. Free copies of
the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, New York, NY 10020, Attention: Investor Relations or by
directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, NE Washington, DC
20002, Attention: Investor Relations.
Sirius, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding Siriuss directors and executive officers is available in its Annual Report
on Form 10-K for the year ended December 31, 2005, which was filed with the SEC on March 13, 2006,
and its proxy statement for its 2006 annual meeting of stockholders, which was filed with the SEC
on April 21, 2006, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2005, which was filed with the SEC
on March 3, 2006 and its proxy statement for its 2006 annual meeting of stockholders, which was
filed with the SEC on April 25, 2006. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
The
following is a transcript of an investor conference call held on
February 20, 2007.
SIRIUS Satellite Radio & XM Satellite Radio to Combine in Merger of Equals
February 20, 2007
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Corporate Speakers |
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Mel Karmazin
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Sirius Satellite Radio
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CEO |
Gary Parsons
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XM Satellite Radio
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Chairman |
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Participants |
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Robert Peck
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Bear Stearns
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Analyst |
Benjamin Swinburne
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Morgan Stanley
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Analyst |
Bryan Kraft
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Credit Suisse
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Analyst |
Jonathan Jacoby
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Banc of America Securities
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Analyst |
Tom Watts
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Cowen & Company
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Analyst |
Barton Crocket
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JPMorgan
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Analyst |
Vijay Jayant
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Lehman Brothers
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Analyst |
David Bank
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RBC Capital Markets
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Analyst |
Laraine Mancini
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Merrill Lynch
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Analyst |
Operator: Good day, ladies and gentlemen. Thank you for standing by. Welcome to todays
conference call to discuss the merger of Sirius Satellite Radio and
XM Satellite Radio. With us
today we have Mel Karmazin, Chief Executive Officer of Sirius Satellite Radio and Gary Parsons,
Chairman of XM Satellite Radio. [OPERATOR INSTRUCTIONS]
As a reminder, this conference is being recorded. Before we begin, I would like to remind everyone
that certain information on this call may contain forward-looking statements. For a detailed
description of this information, please refer to slide two and three of the presentation, which can
be found on Sirius and XMs website, and will also be filed with the Securities and Exchange
Commission.
I would now like to turn the call over to Mr. Mel Karmazin, Chief Executive Officer of Sirius
Satellite Radio. Please go ahead, sir.
Please stand by. Your conference will begin momentarily.
I would now like to turn the call over to Mr. Karmazin, Chief Executive Officer of Sirius Satellite
Radio. Please go ahead, sir.
Mel Karmazin: Okay, well, hopefully the volume of calls that caused the problem is over and I have
no problem with the pronunciation of my name. I want to thank you all for joining us today. Im
happy to be joined by Gary Parsons, Chairman of XM Satellite Radio here.
I know I speak for everyone at XM and Sirius when I say that we are all very excited about this
announcement and the many benefits this combination will provide to all of our stakeholders.
Before we move into the slide presentation, Id like to make some general remarks about yesterdays
announcement.
As you all know, and has been widely speculated by analysts and the media, our two companies have
been interested in this combination for quite some time. With the hard work of all our employees
and advisers, were excited to be able to formally announce this merger.
We believe that this is the next logical step in the evolution of satellite radio. Together, our
best-in-class combined management team and programming content will create unprecedented choice for
consumers,
while creating long-term value for shareholders of both companies. With that, well
turn to the presentation and then we will be happy to open up the call for your questions.
Today, with this announcement, we are excited to review the many benefits that a Sirius and XM
combination delivers to our consumers and shareholders. For one, in todays expanding audio
entertainment market, consumers have a huge array of choice, and sometimes they dont want to
settle for one if they cant have the other. We expect to solve this problem by providing
best-of-breed programming and the acceleration of innovative services and products.
We are part of a highly competitive and rapidly evolving marketplace. As Gary will discuss in
greater detail, consumers today have a significantly broader range of audio entertainment options
from which to choose than was the case when our businesses were conceived over 10 years ago.
Together, the combined company will be better positioned to compete in our dynamic industry. It
almost goes without saying that as one company, we will have the absolute best, most experienced
team to take the company forward. We will assemble the brightest minds and creative genius from
both companies.
We also see the potential for meaningful value creation through cost savings that Wall Street
analysts estimate could total between $3 billion and $7 billion. We will talk about this in
greater detail a little later in the presentation, but Ill comment now on its implication on our
business. The combination of the fixed components of our two operating expense structures will
generate considerably greater operating leverage, meaning that as the combined business grows, a
greater portion of revenue will be realized as cash flow.
This will be reflected in our cash flow-generating ability going forward. We will deliver more
cash flow, and deliver it faster, in combination than we would as stand-alone companies. This
combination is premised on our loyal subscribers and listeners. As a
single company, we expect to provide current and future subscribers the best audio content out
there.
Currently, XM and Sirius broadcast a wide range of commercial-free music channels, exclusive and
non-exclusive sports coverage, news, talk, and entertainment programming. You all know the names.
With an enhanced programming lineup, the combined company expects to offer more diverse programming
for underserved interests. For our subscribers, the true benefit is that we expect to offer the
best content from both companies.
As Ill discuss in greater detail on the next slide, an important element of our enhanced consumer
proposition is the combined focus well have on designing the best products, coverage and
innovative services for subscribers.
Through the benefits of combining our research and development, we will be able to design and
introduce radios and transmission infrastructure that will contribute to giving satellite radio
subscribers the best experience in audio entertainment. Specifically, we will be able to speed the
introduction of radios offering content from both of our services today, something that has been
commercially challenging as separate companies.
Our radios will be smaller, lighter, simpler, and cooler than what each company has today. Over
time, we will look to combine our satellite and terrestrial transmission infrastructure to deliver
the broadest range of content and the highest level of service quality. Finally, well use our
combined resources to improve upon our nascent non-audio services, like Backseat Video, real-time
traffic and weather, and other infotainment-style data services.
As we will illustrate in this presentation, this is a very doable transaction, with multiple
benefits that extend to all stakeholders. Right now, Im going to talk about what the merger
brings to the two companies owners, its shareholders. The financial benefits from overlaying the
two companies operating and capital cost structure are unique to this combination.
Ill go through them in detail on the next slide, but we believe they are both significant in
magnitude and very achievable. Satellite radio has always been a growth story, but as a combined
company, as I discussed, it will be a growth story with an ability to deliver cash flows and
earnings faster.
Third, we will have the capacity to expand our addressable market by offering more compelling
content to a greater proportion of the population. Our goal is to have as many people in this
country look to us as a source of content relevant to them. Im sure that the regulatory approval
process is on everybodys mind, and I can assure you that both companies have done all our homework
on this issue.
We believe there is a solid basis for approval and are committed to work with the regulatory
agencies to ensure approval. Gary will discuss this in more detail later in the presentation. You
have all heard the expression one plus one equals three, and that is a good way to illustrate the
significant cost savings that this transaction yields.
The synergy value of the transaction equals or exceeds the market capitalization of either Sirius
or XM as a stand-alone entity. There simply is no other transaction that could generate a similar
magnitude of value.
This transaction will enhance the long-term financial success of satellite radio by allowing the
merged entity to better manage its cost through the optimization of almost every cost item on the
income statement. G&A, sales and marketing, subscriber acquisition, research and development,
product development, manufacturing, inventory, programming, operating, infrastructure.
Over the long-term, the combined company will derive significant additional value by procuring its
future generation satellites as a single entity and by deploying a single terrestrial
infrastructure.
Looking at the next slide, which would be number 10, given the combined year-end 2006 subscription
figures for both companies, the merged company will be significantly more attractive to large
national advertisers. AM-FM radio advertising is a $20 billion industry.
XM and Sirius compete for this advertising spend and in 2006 took a fraction of it. Advertisers
look for reach, and as one company, we will have twice the reach of what either company has on its
own, and as a consequence access to a greater number of advertising accounts than we have on our
own.
At the same time, we see an opportunity to capture savings on our respective advertising sales
expense as we combine these operations. Sirius and XM currently have about 14 million subscribers,
and that number is growing every day.
The graph on the left of slide 11 shows a compounded annual growth rate for the year-end industry
subscriptions of 147% for the last four years. This is one of the most impressive subscriber
growth stories in the history of any technology. The chart on the right shows that satellite
radio, only after five years into its launch has experienced faster consumer adoption than either
satellite TV or cell phones in the years following their respective launches and still has plenty
of headroom.
This growth is directly reflected in our revenue growth, with revenues rising to an estimated $1.5
billion this year between the two companies, close to doubling the comparable figure in 2005.
During the last few years, both companies have pursued similar growth objectives and both have
largely executed our goals.
In combining our companies, we are absolutely convinced that we are creating a company with
tremendous potential and we are confident that we will be able to quickly and successfully
integrate the two companies to deliver the greatest programming choices to our existing and new
subscribers.
At the same time, we will accelerate the delivery of innovative services and products. As a
result, XM and Sirius will be better positioned to compete effectively in the rapidly evolving
audio entertainment industry. We have an increased advertising reach, given that the merged
company is significantly more attractive to
national advertisers. We will see enhanced financial
performance through the realization of cost synergies and enhanced operating leverage, resulting in
accelerated free cash flow generation.
And, finally, both Sirius and XM share common histories, strategies, core values, and outlooks for
the future. I am confident that we have the right strategy and an unmatched pool of talent from
both organizations, all of which will propel the combined company to the next level of performance
and create significant value for all of our stakeholders.
Before I turn the call over to Gary, let me briefly discuss the management structure of the
combined company. We will of course benefit from a highly experienced management team taken from
both companies, with extensive industry knowledge in radio, media, consumer electronics, OEM,
engineering and technologies.
While both companies will continue to operate independently until the transaction is completed, we
will be working together to determine the combined companys corporate name and headquarters
location. As you know, marketing is an important part of both of our businesses and both companies
do it very well.
We will also be working together in the coming weeks and months to develop the best branding and
marketing strategy for the combined company. There are important issues that will benefit from our
collective talent and strengths, and now that the transaction is announced, we can begin working on
them together.
Now Id like to turn the call over to Gary.
Gary Parsons: Thanks very much, Mel, and thanks all of you for joining us this morning. I share
Mels sentiment that this is a very exciting day in our history and we look forward to executing on
the many new growth opportunities that an XM and Sirius combination will provide to consumers, as
well as our other stakeholders.
As you have just heard, combined Sirius-XM will provide consumers with enhanced content, greater
choices, and accelerated technological innovation. Together, we will be better positioned to
compete effectively amid the continually expanding array of entertainment alternatives that
consumers have embraced since the FCC first granted our satellite radio licenses a decade ago.
And, of course, we believe that it will create significant value for our shareholders. Now lets
turn to slide 14. Under the terms of the agreement, Sirius and XM will combine in a tax-free,
all-stock merger of equals.
XM shareholders will receive a fixed exchange ratio of 4.60 shares of Sirius common stock for each
share of XM they own. And on a pro forma basis, XM and Sirius shareholders will each own half of
the combined company.
From a governance standpoint, I will serve as Chairman of the combined company and Mel will be the
CEO. The board will consist of 12 directors, including Mel and me, four independent members,
designated by each company, as well as one representative from each of General Motors and American
Honda.
The transaction, of course, requires customary approvals, including that of both companies
respective shareholders, as well as regulatory approval. We expect the transaction to close by the
end of this year.
Let me also note that Hugh Panero, XMs CEO, will continue at that position at XM through closing
and will be important in shepherding this whole process through the approval process. On a
personal note, I want to recognize Hughs enormous leadership role over all of these years and the
creation and the growth of satellite radio. Hugh is both a friend and a talented executive, and
all of us at XM owe him a lot.
On the next slide, let me talk for a minute about how we view this transaction from a regulatory
standpoint. The regulators have an important job to do, and the most important question they will
ask is what does this
merger mean for consumers? As we have already highlighted, we have no doubt
that consumers will be big winners in this transaction.
Consumers will have more choice, a greater range of programming, the best content, and the best
devices from both platforms. In short, they will be getting more of what they want, significantly
expanded channel capacity, to allow more diverse programs, as well as an enhanced ability to pick
and choose the channels and content they want on a more a la carte basis.
Satellite radio today competes not just with AM-FM radio, a service, by the way, offered for free
and which exists in virtually every home and car in the country, but with a number of other new and
emerging audio formats.
In addition to the 223 million weekly AM-FM radio listeners in the United States, 1,000 HD radio
stations are broadcasting digital radio. Internet radio is easily accessible, both wirelessly and
in most homes. DVS and cable audio services are also commonplace in most homes, and iPods and
other downloading devices and digital music devices have absolutely redefined portable audio.
And, of course, were aware cell phones are morphing by the moment into audio entertainment
devices. Car manufacturers are rapidly installing jacks for MP3 players in new vehicles, and
services such as WiMAX and Media Flow are emerging as high-bandwidth, long-range content, and data
transmission technologies.
Competition in this market is robust and were seeing new entrants on a regular basis as disruptive
technologies continue to emerge. Its also important to understand that satellite radio has the
burden of selling not just the service, but a device as well, whereas standard radio options offer
a free service and essentially a free device.
The vast majority of people do not really buy a radio, they buy a clock or a car or a TV, even a
cable subscription or a computer, and with it comes a radio and subscription-free audio. On slide
16, note that this accelerating level of competition will exist post-merger and will provide an
inherent check on programming choices and consumer pricing.
The long-term success of this business rests on growing our subscriber base. We cant continue to
attract new subscribers if we are not meeting consumer expectations on both price and programming.
Its just that simple.
In this instance, efficiencies are another important measure as we talk about competition. The
efficiencies from this merger are substantial and will without question allow us to compete more
effectively. Satellite radio has enormous fixed costs, as demonstrated by the $6 billion in
accumulated combined losses between the two companies.
Improved efficiencies will allow the new company to achieve cost reductions and deliver a better
product. The next slide makes the case vividly. For those of you who may have traded in your
Walkman or CD player for the next generation of audio devices, like iPods or MP3 players, or simply
for those of you who may listen to music online, you know firsthand how the marketplace has evolved
since we were first granted our licenses a decade ago in 1997.
Today, in addition to existing competition from free over-the-air AM-FM radio, as well as iPods and
mobile phone streaming, satellite radio faces new challenges from the rapid growth of HD radio,
Internet radio, and next-generation wireless technologies.
On slide 18, let me take a minute to actually put satellite radio and satellite radios numbers
into context. The reality is that competition today is across a wide range of different services
and technologies that offer audio entertainment.
XM and Sirius are competing for consumers attention and entertainment dollars from multiple
products and services in the highly competitive and rapidly evolving audio entertainment
marketplace.
Just look at the overarching numbers. For example, there are 237 million vehicles in the United
States, each of which offer free AM and FM radio. There are another 230 million PCs in use that
can access programming online, 223 million weekly AM and FM radio
listeners in the United States, and tens of millions of iPods and cell phones for music listening,
podcasts, stock quotes, news, talk and information.
Against that backdrop, satellite radio is still a small player by comparison with moderate market
share against these giants, but, clearly, we see a lot of opportunity for growth and believe that
that growth will be faster and our service offerings will be more competitive on a combined basis.
We expect to be working closely with the appropriate regulatory authorities in the coming weeks and
months. As Mel noted earlier, we believe there is a solid basis for approval, so we remain
confident that regulatory approvals will be received and that well be able to close the
transaction in a timely manner.
Now, on the last slide, let me quickly touch on the roadmap to completion of this deal, which is on
slide 19. XM and Sirius have executed a definitive merger agreement, which we will now file with
the SEC in the coming days. The transaction requires approval from both companies shareholders,
and we expect that can be completed in the next four to six months. And following regulatory
approval, the companies expect the transaction to be completed by the end of 2007.
Obviously, we will move as fast as we can on all of these fronts and begin delivering the benefits
of this combination to consumers and to our respective shareholders. On the final slide, what we
want to illustrate is a consistent theme throughout the presentation and, frankly, a driving force
behind the combination.
The combined companies expect to provide consumers with an enhanced programming lineup featuring
content previously exclusive to either Sirius or XM. This broad selection of digital content will
include a wide range of commercial-free music channels, exclusive and non-exclusive sports
coverage, news, talk and entertainment programming.
XM and Sirius already have the best personalities in the entertainment industry. But today, if you
want to listen to Howard Stern and Opie and Anthony, you need to subscribe to both services. The
same applies to Martha and Oprah, football and baseball, as well as other exclusive and
premium-branded content. This transaction is about choice, and over time we look forward to
providing our subscribers with this enhanced programming lineup, something that we know they will
enjoy and they will value.
In closing, I hope that you all are as excited about this transaction as we are at XM and Sirius.
We believe this is a win-win for consumers, partners, and shareholders. Over the coming months and
years, I look forward to working with Mel and his team to achieve the significant benefits of this
combination and the many exciting opportunities that this merger will create.
So, with that, lets turn the call over to the operator so we can answer your questions. Operator?
QUESTION AND ANSWER SESSION
Operator: [OPERATOR INSTRUCTIONS]
Your first question comes from the line of Robert Peck with Bear Stearns. Please proceed.
Robert Peck: Hey, guys, first of all let me start with saying congratulations, were very excited
for both companies. What I wanted to start with three basic questions and then we have a lot more,
but Ill just get at the end of the line in the queue.
The first actually relates around the synergies and, Mel, maybe you could talk a little bit about
this. Youve seen Wall Street estimates out there, 3 to $7 billion or so. Where do you sort of
see the cost synergies centering around, and could you also couple in with that talking about the
revenue synergies?
My second question is for Gary. Gary, maybe on the political waters, we assume that both companies
have spent a vast amount of time and probably money, probably in the hundreds of thousands of
dollars we would guess.
Can you talk about what confidence level you have for a deal getting through or what your sources
tell you thus far? And then the last question is just that are there any MAC clauses we should be
aware of or any breakup causes we should be aware of for the deal? Thank you both.
Mel Karmazin: So, let me answer the first question. The fact is that we believe that there are
synergies in every single line item of the income statement, some of them significant, some of them
minor. We think our catering bills are going to be smaller. We think our security bills are going
to be smaller. We think that if you take a look at the bigger pictures you can get to see it, but
we believe that the amount of money we pay to our auditors are going to be lower, because theyre
going to be competing for the business.
So I think that youre going to find that there is not one cost area, and I would say our legal
expense, but were sitting in our lawyers offices, and I dont want to be thrown out. But I think
that there are no question about the fact that these synergies are real, they are significant, and
they are realizable.
The reason that we have not been giving you a specific synergy number directly has everything to do
with anti-trust. So throughout this process in doing diligence, there were anti-trust lawyers
looking at us and what information we were exchanging.
We know XM and XM knows Sirius very well, and were confident that if you take the mid-range of
that synergy and you get to somewhere in the 5 to $6 billion, thats the market capital of one of
the companies. There are not many deals that I have seen in my career where I have seen the
synergies to be equal to the size of one of the companies. And well capture them and well give
the benefit to the shareholders, and let me let Gary answer the next question.
Gary Parsons: Bob, on the regulatory confidence, obviously we would not have entered into this
transaction, as you noted, going to the expense and effort to do it, if we were not confident that
this was in the public interest. And the public interest is really the standard that this is going
to be judged by across the board.
Certainly a lot has changed in a decade, and you cant walk the halls of a consumer electronics
show or anywhere else and not understand the multiplicity of things that are exploding out there
for access to the sort of entertainment elements, not just music, but other sorts of information
and talk, as well.
So we believe that a thoughtful analysis of that, which well go through, will clearly recognize
this broader marketplace that is there and we believe that we are structuring this with the
combined sorts of programming alternatives that we will be able to offer such that it will be seen
as being in the public interest, and thats the test.
We know theres a timeframe that it goes through and a process that it goes through and everyone
will have to do that work diligently, but we believe this is the right thing to do, not only for
the stockholders, but for the consumers, and that will be the sort of standard thats used.
Your final question was one simply on MAC elements or breakup fees, and there is a breakup fee
reciprocal concept thats in there, principally for competing bids or something like that and
certainly there are MAC clauses, but I think thats just the norm for any sort of agreement. The
pure and simple fact is were committed to this and were looking to see it all the way through.
Mel Karmazin: Bob, the 8-K, including the merger agreement, will be filed by Friday. Youll be
able to see exactly whats in there. Its customary reps and warranties and the breakup fee of
$175 million, its reciprocal, would happen if in fact a board did not recommend this transaction,
and that would be for whatever reason a board wouldnt recommend that transaction, that would
trigger a payment to the other side of $175 million.
Robert Peck: Thanks, Mel, and just to clarify there, Gary, is it fair to assume that your
confidence would be greater than 50% or maybe 60% or otherwise you wouldnt even be attempting
this?
Gary Parsons: I dont want to put numbers on this, but we obviously have to feel that its a very
good probability, or we wouldnt go through the effort.
Mel Karmazin: And, Bob, Ill give you my sense. I would not have gone to our board and have
recommended, nor would they have approved it, if they didnt believe that the chances were greater
than 50-50. Now, were not speaking for the regulators. We know they have a job to do. Were
going to cooperate with them, but, again, its our belief that it would be greater than 50-50.
Robert Peck: Thank you both, and congratulations.
Operator: Your next question comes from the line of Benjamin Swinburne with Morgan Stanley.
Please proceed.
Benjamin Swinburne: Thanks, good morning. Let me ask two questions.
First, Mel, you talked about the opportunity of combining the two programming lineups, which is
obviously going to impact subscriber growth and potentially your cost per gross add into the
marketing spend.
Have either of you done consumer research that you could share with us in terms of how much of your
disconnects, either your retail churn or maybe your OEM conversion numbers that cite either the
other companys programming or just general lack of satisfaction with programming as the driver for
disconnecting. That might help us actually sort of quantify that opportunity.
And then second, just on the compulsory license negotiations which are going on right now,
obviously, the RIAA and NAB are going to have very strong feelings on this deal. Is there any
impact of those discussions, negotiations, or processes as a result of the proposed transaction?
Thanks.
Mel Karmazin: So take your second one, the NABs comments being negative is consistent with their
17 years of negative comments on satellite radio, so it has nothing to do with our RIAA process,
and both companies are in negotiation.
As a matter of fact, thats one of the areas where Gary and I got to know each other better in
working jointly together on that issue. And we have filed our comments, we will go through a
process this year as separate companies in our negotiation with the RIAA and we dont think that
this merger would have anything to do with our negotiations.
Were far apart on where we think our royalties should be. We believe we are paying far more money
as a percentage of our revenue than we should be and weve made some pretty compelling arguments in
our filings and to give the other side their fair due, they feel that were not paying enough. So
hopefully well come to a resolution in that area and it would be done prior to the merger being
approved.
Gary Parsons: On the first part of your question, which was more on the studies that we have of
various programming, obviously both companies have a continuing process of testing the consumer
waters and determining, but at the end of the day its all about value proposition.
Obviously, if you have more or better content and more attractive pricing or a better overall value
proposition for consumers, youre going to have higher retention, greater acquisition for lower
costs and conversion rate improvement. Those things are pretty
straightforward and across the board, and so thats one of the underlying positives that not only
comes to the consumer out of the better value proposition but then accrue back to the companies.
Mel Karmazin: And I can tell you that when we did not have a portable product, there were people
who wanted to subscribe to Sirius but we didnt have the portable product to satisfy them. When we
came out with the portable product, we found that we got new subscribers. Our research indicates
that there are an awful lot of people out there who like the content that we offer and also like
the content that XM offers, and the thought of them having two radios is not as attractive to them
as if in fact there was a product out there that could get both content. So we think that there is
a market.
Weve said this many times, that our business model doesnt work by us taking subscribers for XM.
They dont have enough subscribers for us to take from, whereas the vast majority of the
subscribers were looking to gain are the 90% of the people who are currently not subscribers to
satellite radio.
And thats the market that were targeting and thats the market that we believe that our combined
terrific content and devices will make us more competitive with the alternatives that are out there
that are competing with us, mainly for free.
Benjamin Swinburne: Thank you.
Operator: Your next question comes from the line of Bryan Kraft with Credit Suisse. Please
proceed.
Bryan Kraft: Thank you. How will you manage the transition from two networks to a single
platform, and whats the integration path for the networks, and also for the radios, particularly
on the OEM side for the radios?
Gary Parsons: Yes, Brian, on that front, the first pure and simple fact is each company has
millions of existing radios that are in cars and that are in consumers hands and both sets of
technologies and both platforms have to be continued on an ongoing basis for an extensive period.
So that part, all of our customers and partners should have great comfort in.
But, also, what we do understand is as youre aware from the task force of interoperability that
weve had ongoing, we have joint engineering teams working hard to try to develop radios that would
in fact be capable of accessing the full range of content from both systems and both architectures.
And, as we begin to roll those out and make those more commercially viable, which we would
certainly be able to do far more effectively as a combined company, then youre able to access the
total portfolio of programming, and you gain a lot more flexibility through that process by doing
it.
Now, are there other synergies and improvements and CapEx savings that we can make actually back
into the satellite architectures and the combined terrestrial network? Absolutely. The sparing
capabilities and the ability to overlay the repeater networks nicely, I think those are somewhat
longer-term CapEx savings as we go throughout, but thats the general migration or transition-type
plan that you would see.
Bryan Kraft: And if I could just follow up, I mean, you talk about offering a much broader array
of content by combining those factors and being able to eliminate some of the redundant channels.
At what point in time do you think you can do that? Because I think youve got to get the vast
majority of your customers onto the radios with the dual chipsets before you can do that. Am I
thinking about that correctly?
Mel Karmazin: I think theres all kinds of opportunities in the interim period, so lets assume
that we had a conversation with one of our content partners that was exclusive and that the merger
has now occurred and
that we believe that we want to expose that content to a wider audience and
its in XMs interest to want to have that content.
Then we would be able to change that deal from an exclusive to where its a shared content, so that
someone whos driving in a General Motors vehicle or driving in a Ford vehicle would be able to
access that content.
So it really doesnt require just that chipset. We can do these things in advance through
negotiation with our content partners.
Bryan Kraft: Okay, thank you.
Operator: Your next question comes from the line of Jonathan Jacoby with Banc of America
Securities. Please proceed.
Jonathan Jacoby: Good morning. Three questions here, as well. If you could give us a little bit
more color, sort of what knowledge has been shared between the two companies, what would be the
marketing strategies in the interim period here? Thats the first question.
Second question is from a technology standpoint, to use both spectrums, are you going to have to
launch new satellites to broadcast across the entire 25 megahertz? My understanding is satellites
dont have enough power.
And then, lastly, have you thought about the concern with the NAB perhaps on a Congressional issue?
They reintroduced HR 983 last week. Do you think sort of the NAB might use that as a springboard
to bring Congress involved into the mix here in terms of looking at a transaction? Thank you.
Mel Karmazin: Okay, well, Gary, why dont you start?
Gary Parsons: Let me start off on the thing. First off, on the interim operations, Jonathan,
lets be very clear about this. We have had excellent antitrust and regulatory advice from our
counsel and until this merger is consummated and closed, both companies will continue to operate as
we do today in the normal course. The agreements, youll see them as theyre filed, will provide
great flexibility for both of us to continue to execute on our plans. So look for no changes on
that particular front.
On the new satellites front, if you were simply trying to move to an architecture where a single
satellite spans both sets or a single constellation spanned both sets, thats much further out, but
you do have the ability to integrate the two different systems together at the chipset level if you
can it takes a little bit additional development, as you know.
Weve been working on those for a good period of time. And certain of our satellites do have the
capability of going across both sets of spectrum, so we believe there could be near-term CapEx
savings associated with that.
And let me let Mel hit some of the NAB congressional actions.
Mel Karmazin: Well, on the subject of congressional issues, we have obviously reached out in the
last 12 hours or so to some of the members, to talk to them about why this merger is in the best
interest of their constituents. Theyre in recess this week. Our plan will be to visit with them
next week and lay out why this merger is a great merger for the consumer.
Regarding any lobbying organization efforts, all I can say is the fact that and I dont want to
dwell on the NAB, but terrestrial radio has been saying for all of these years, and I go back to
when I started funding it in 1990, the lobbying efforts on the part of the NAB against satellite
radio. And all of what they were saying is satellite radio competes with terrestrial radio, gee,
they have different standards. Were competitors.
And now what theyre saying is satellite radio is a monopoly if the two companies combine. So I
think that on the Pickering bill, that obviously we have a viewpoint that we are currently not in
were not using our local repeaters for any local programming.
We certainly believe that we should be allowed, because the American public wants us to be allowed,
to broadcast the Yankee games on XM or to broadcast the Giants on Sirius. And the NAB is saying
thats local content, and were saying were broadcasting it on a national footprint, were not
into the local advertising market.
And, again, our belief is that we have the winning size of the rational argument, but weve been
NAB has sort of been doing an aggressive job in sort of putting down everything thats competitive
to them rather than selling their own proposition.
Jonathan Jacoby: Just quickly as a follow-up in terms of a modeling question, what are the current
shares outstanding for both companies? Thanks.
Mel Karmazin: Why dont we give you that number offline, so well have someone from investor
relations call you at the end of this call.
Jonathan Jacoby: Great, thank you.
Operator: Your next question comes from the line of Tom Watts with Cowen & Company. Please
proceed.
Tom Watts: Again, congratulations, everybody. Two quick questions. One, does the merger or
establishing interoperability between the systems change any provisions in your OEM royalty
agreements, or is there an opportunity to renegotiate some of those royalty arrangements?
And, second, given some of the planned satellite launches by both companies, will this affect that
satellite launch schedule or are there any opportunities to incorporate different capabilities into
those satellites?
Mel Karmazin: So, firstly, in the case of Sirius, we have announced that we are going to launch
Sirius Five in 2008, and this transaction will not in any way alter that. Not that it wouldnt
have been a good idea if we could, but were absolutely committed to that and we are not going to
alter that.
Regarding our deals with OEM, both companies believe in honoring agreements, not in breaking
agreements. We have no interest in doing anything thats inconsistent with any of our OEM
agreements. So on the subject of interoperable radios, that if the car companies believed that it
was in the best interest of their drivers and that they wanted to be able to have us do that, we
would be wide open and open to do it.
In the meantime, we would move ahead first rate on retail. We think that retail is looking for new
products. We think that one of the big drivers for demand for satellite radio at retail will be an
interoperable or a next-generation product. And once we get the regulatory approval, we could sort
of look to get that quick to market.
Gary Parsons: And, Tom, Ill amplify those comments as well, too. I mean, thats exactly what we
believe. We actually believe that our OEM partners, the new car manufacturers, may see great
promise and positive aspects that could come from a combined company and the strength that that
would then offer to them.
And directly to the satellite question, as youre aware, XM just completed the launch of XM Four
back in November-December timeframe, and so that constellation is compete at this timeframe. Were
constructing the final ground spare this year, but nothing in this transaction changes or
modifies the current plans that we would have on the constellation.
Mel Karmazin: And thats why we talked about the two types of synergies. Theres the synergies
that we know we can get to immediately upon closing, and then there is really, unlike a lot of
other types of
transactions, there are those synergies, and then there
becomes this longer-term opportunity to get another bite at the bullet of synergies as we get into
future constellations and repeater networks.
Tom Watts: Okay, thanks very much.
Operator: Your next line comes from the line of Barton Crocket with JPMorgan. Please proceed.
Barton Crocket: Okay, great, thank you for taking the question. I wanted to ask a question about
pricing, and the question is really this. As I understand the way Justice Department traditionally
looks at defining a market, one of the things they focus on is pricing sensitivity. So if youre
able to raise prices and not lose many customers, then youre deemed to have a distinct market,
whereas if you raise pricing and lose customers, theres substitution and lessening.
You guys had talked about an interest in raising prices. XM did that a year ago. I was wondering
if you could talk a little bit about how you see the pricing analysis playing out in terms of being
supportive of your anti-trust argument and maybe an issue you have to contend with, and also what
the opportunity is over time for you guys to raise prices or not. Thank you.
Gary Parsons: Thanks, Barton. Actually, just a quick correction. XM raised prices I guess two
years ago.
Barton Crocket: Okay.
Gary Parsons: So its been a while on that timeframe, but the one thing that we do know, this is
directly to your other question, clearly, its the combination of price and product that is out
there that determines how quickly you grow your subscriber base, and we know even from our OEM
conversion rates and the people that adopt it on an ongoing basis, raising our prices diminished
our conversion rates on some fronts.
So that is a situation that youre clearly cognizant of being constrained by this AM-FM free radio,
as well as iPod jacks and CD players and other things like that in the car as a constraining factor
on that that we look at on a daily basis, and, frankly, that weve been looking at in our own
pricing philosophies prior to the discussions of this sort of a combination.
Mel Karmazin: So there hasnt been a price increase in satellite radio in the United States in
those two years. When XM announced their pricing, Sirius did not raise its price, and the reason
for it is that we are competing principally with free radio, and what were trying to do is get
more subscribers, not to just be trying to charge the 10% of the population that we currently have
as subscribers more money, but we need to reach out to that 90% and that 90% of the people have not
yet subscribed and obviously theres a sensitivity on the price point. So that our feeling is that
unlike if you think about DISH
and DirecTV, because that was brought up over the last few hours by some people, that this is
totally unlike that.
Because in the case of video, 90% of the population is not watching it over the air with rabbit
ears, but theyre getting their television from cable or satellite. So the markets really just pay
services. Here, in our case, the vast majority, over 90% of the people, are getting their radio
over the air and for free. And that will be a restraint on satellite
radios overall ability to raise
prices. And were confident that the Justice Department will see that when they look at all of our
competitors.
Barton Crocket: Okay, great, and then, in terms of your business, you have in the past been
interested, Mel, in the potential for raising prices, which obviously hasnt happened. When we
look at the ARPU line over time with the combined company, should we assume that there is potential
for price hikes or ARPU lift from some other measures? I noticed you talked about a la carte and
maybe that plays into it. If you could elaborate.
Mel Karmazin: Sure. I think that you ought to assume that the ARPU numbers that will increase in
the futures, in part because of additional services, so were going to be introducing video, and XM
has a bunch of navigation and marine and weather.
We also believe that the advertising line is going to contribute significantly in the future
towards ARPU and regarding any pricing opportunities that could exist over time, those will have to
be visited as we take a look and see how robust the satellite radio market is and what our cost
structure is and what the consumer is willing to pay.
We dont want to do anything today so lets forget this merger, for a second. We dont want to
do anything today at Sirius thats going to slow down the adoption of more people coming to
satellite radio. So the reason that we have not raised our price isnt necessarily related to XM
at all, because we can argue that maybe related to XM we could have done a price increase, but
thats not our competitor.
The issue for us is the reason that we have not raised the prices when there are two companies is
because of that overwhelming market out there of people who are not paying for radio who havent
yet adopted it.
Barton Crocket: Okay, great. Thank you very much.
Operator: Your next question comes from the line of Vijay Jayant with Lehman Brothers. Please
proceed.
Vijay Jayant: Thank you. The current license for satellite radio sort of requires one company not
owning both licenses. Given the opportunity to expand your offering on audio, does it really
matter that you need both the 12.5 megahertz, or if it comes down to getting the approval, you
could give back 12.5 megahertz and still have a robust merged entity. Any thoughts on that
comment?
Gary Parsons: Vijay, let me address that one. First off, I mean, obviously, I think the folks
that have studied this understand these license awards were a decade ago and those were the
determinations that were put in place at that time. By the way, that rule is not like a
Congressional record rule. It simply was part of the license award. But the pure and simple fact
is really it is not practical to look at turning off one system or turning off one set of
satellites or something in that nature. You really dont have that as a feasible alternative.
You have millions and millions of radios out there on each one of those sets of spectrum and
constellation that are embedded into vehicles, many times on a factory-installed basis and not
easily replaceable. I dont think either we or anyone whos looking at it from a practical or a
consumer-friendly or public interest standard is really going to look at those sorts of
alternatives, but clearly thats something that we have to continue to have a backwards
compatibility and serve that very large existing customer base.
Vijay Jayant: But, Gary, assuming that you get temporary authority on that spectrum, because I
dont really think anybody is going to develop any satellite radio eventually, given you guys have
locked up every OEM and programmer out there. I mean, isnt that potentially a viable solution if
the government denies the transaction?
Mel Karmazin: You dont want to cause harm to the consumers. Just take the do not harm scenario,
and take the people who currently have bought a vehicle. They have a Mercedes, they have a radio
in that, that can only pick up Sirius. I cannot see it in the governments interest in not
continuing to serve that consumer.
Vijay Jayant: Just as a follow-up, what is the surviving platform, is it XM or Sirius? Has that
been determined?
Gary Parsons: Its both. Vijay, once again, just to make sure that this is crystal clear, we each
have satellite constellations that may have 15 or more years of lifetime within there and millions
and millions of subscribers depended upon that satellite constellation. It is simply not realistic
or practical to look at the elimination of a platform.
Vijay Jayant: Great, thank you.
Operator: Your next question comes from the line of David Bank with RBC World Markets. Please
proceed.
David Bank: Thanks, good morning. One quick follow-up on the regulatory side. I think people are
pretty understanding of the argument that the market definition of mobile audio entertainment is
pretty broad from a DOJ perspective. I think what we could use a little bit more clarity on is the
actual process by which you get the waiver from the FCC in terms of the limitations on the one
license holder owning another, is there any more clarity you can give there?
Mel Karmazin: So the way it will work is that we will, within 20 days of signing, we will file our
Hart-Scott-Rodino, and that will trigger the activity at the Justice Department, and you said that
youve sort of got an understanding of how that flows. Within 25 days, weve agreed that were
going to file an application with the FCC, and that will start the clock going at the FCC.
And, ultimately, when we get down to it, its going to be determined by the five commissioners
voting as to whether or not the five commissioners believe that this merger is in the public
interest. And is the consumer going to get more choice and better pricing?
We believe that the $26 that the consumer currently pays to be able to get the content from both
services have the opportunity to be vastly improved. So we think that there re opportunities for
the consumer to get better pricing and for them to have more choices and we will answer any
questions that the FCC has on this issue of public interest and, at the end of the day, the
commissioners will vote and hopefully vote in favor of the merger.
David Bank: Okay, thanks, guys.
Gary Parsons: And I think we only have maybe one more question.
Operator: We have time for one last question. That question comes from the line of Laraine
Mancini with Merrill Lynch. Please proceed.
Laraine Mancini: Thanks, a couple questions for you. First of all, theres going to be a lot more
Sirius shares in the market, and now that youve got potentially a much faster-growing cash flow,
how do you look at stock buybacks in the future, in the combined company?
Also, how quickly do you think can get the interoperable product in the market, and in line with
that, what do you think the replacement cycle is for your current retail products? Is it three
years? How long will it take once thats in the market for people to switch in their replacement?
Mel Karmazin: I like the question on free cash flow, because I truly believe that free cash flow
is what creates wealth for shareholders, and this transaction would get us to have more significant
free cash flow. And when you start thinking about when you have this free cash flow, what do you
do with it?
So you could pay down debt and thats certainly something that both companies will be very
unleveraged at that point. You can use it to make acquisitions, and Im not sure what there would
be out there in the way of acquisitions, or the third thing that you would use that free cash flow
would be to buy back your stock. And certainly thats something that we would have a great deal of
interest, since both management teams are fully vested, along with the shareholders.
On the point about products, were constantly coming out with new products and what we think will
happen is that theres a team in Boca Raton, many of you visited it in the past to take a look at
those people who are also working on the interoperable radio. There is an ability that we would
have once we are together to figure out the way to market it and bring it into the consumer in as
fast an opportunity as we can, because that product truly gives the consumer the ability of choice.
We would be anxious to bring it to market once we know that we have this regulatory approval.
Gary Parsons: And certainly on a combined basis that is the real essence, not only can the
combined engineering and technology teams focus much more effort on that to be able to do it, but
in the longer term, what youre really trying to do is youre trying to match up as elegantly as
you can the range of consumer desires and options with what we can then provide, whether its on a
stand-alone basis or small packages of capabilities at somewhat lower rates or this entire
interoperable capability that would then give the richest possible experience.
And the company, on a combined basis, will have every economic incentive to ensure that that is
done as rapidly as possible and that the broadest portfolio of alternatives, not only from numbers
of channels and types of channels and pricing, but also from numbers of devices and types of
devices are out there as quickly as possible.
Mel Karmazin: So we know that weve given you an awful lot of material in a short period of time,
and we have a bunch of meetings that we really need to go to, so Gary and I are off. But our crack
investor relations teams are available to you, so if theres any questions you want, Im sure they
will all be responsive. And, on behalf of both of us, thank you for joining us today.
Operator: Thank you for your participation in todays conference. This concludes the
presentation. You may now disconnect and have a good day.