UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  -------------


                                    FORM 11-K


                                  -------------


(Mark One):

[x] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934.

         For the fiscal year ended January 31, 2010.

                                       OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934.


              For the transition period from ________ to __________


                          Commission file number 1-9494

         A.  Full title of the plan and the address of the plan, if different
from that of the issuer named below:

        Tiffany & Co. Employee Profit Sharing and Retirement Savings Plan

         B.  Name of issuer of the securities held pursuant to the plan and the
address of its principal executive office:

                                  Tiffany & Co.
                                727 Fifth Avenue
                               New York, NY 10022
                                 (212) 755-8000






                                  TIFFANY & CO.
                                  -------------
               EMPLOYEE PROFIT SHARING AND RETIREMENT SAVINGS PLAN
               ---------------------------------------------------


                                    CONTENTS
                                    --------




                                                                                     
                                                                                       Page
                                                                                       ----

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM                                   2

FINANCIAL STATEMENTS:

         Statement of Net Assets Available for Benefits at January 31, 2010               3

         Statement of Net Assets Available for Benefits at January 31, 2009               4

         Statement of Changes in Net Assets Available for Benefits for the year
            ended January 31, 2010                                                        5

         Notes to Financial Statements                                                 6-13

SUPPLEMENTAL SCHEDULE: *

         Form 5500, Part IV, Schedule H, Line 4i - Schedule of Assets
            (Held At End of Year) as of January 31, 2010                                 14

Exhibit Index                                                                            15

Signatures






* All other  schedules  required by Section  2520.103-10  of the  Department  of
Labor's Rules and Regulations  for Reporting and Disclosures  under the Employee
Retirement  Income  Security Act of 1974 have been omitted  because they are not
applicable.




                                       1






             REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Trustees and Participants of
Tiffany & Co. Employee Profit Sharing
and Retirement Savings Plan


We have audited the accompanying statements of net assets available for benefits
of Tiffany & Co.  Employee  Profit  Sharing  and  Retirement  Savings  Plan (the
"Plan") as of January 31, 2010 and 2009, and the related statement of changes in
net assets  available  for benefits for the year ended  January 31, 2010.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We conducted our audits in accordance  with the standards of the Public  Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets  available for benefits of Tiffany & Co.
Employee  Profit Sharing and Retirement  Savings Plan as of January 31, 2010 and
2009,  and the changes in its net assets  available  for  benefits  for the year
ended January 31, 2010,  in  conformity  with  accounting  principles  generally
accepted in the United States of America.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule of assets (held
at end of year) is presented for the purpose of additional analysis and is not a
required part of the basic financial statements but is supplementary information
required by the  Department of Labor's Rules and  Regulations  for Reporting and
Disclosure  under the Employee  Retirement  Income  Security  Act of 1974.  This
supplemental  schedule  is the  responsibility  of the  Plan's  management.  The
supplemental  schedule has been subjected to the auditing  procedures applied in
the audit of the 2010 basic financial  statements and, in our opinion, is fairly
stated  in all  material  respects  in  relation  to the  2010  basic  financial
statements taken as a whole.


/s/ J.H. Cohn LLP
Roseland, New Jersey
July 19, 2010



                                       2




                                  TIFFANY & CO.
               EMPLOYEE PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                 STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS





                                                                                    January 31, 2010
                                                           --------------------------------------------------------------------
                                                                                                           
                                                               Participant         Non-Participant
                                                                Directed               Directed
                                                           -------------------    --------------------

                                                                                    Employee Stock
                                                                Various                Ownership
                                                                 Funds                  Account                    Total
                                                           -------------------    --------------------     --------------------
Assets:
Investments, at fair value:
  DWS Trust Company:
    Common and collective trusts                           $       66,816,346     $                 -      $        66,816,346
    Mutual funds                                                  110,667,616                       -              110,667,616
  Tiffany & Co. common stock                                       66,469,407                  32,588               66,501,995
  Participant loans                                                 7,679,292                       -                7,679,292
                                                           -------------------    --------------------     --------------------

Total investments                                                 251,632,661                  32,588              251,665,249
                                                           -------------------    --------------------     --------------------

Receivables:
  Employer's contribution                                          11,250,218                 383,163               11,633,381
  Employees' contribution                                             700,465                       -                  700,465
  Due from broker for securities sold                                   2,220                       -                    2,220
                                                           -------------------    --------------------     --------------------

Total receivables                                                  11,952,903                 383,163               12,336,066
                                                           -------------------    --------------------     --------------------

Total Assets                                                      263,585,564                 415,751              264,001,315
                                                           -------------------    --------------------     --------------------

Liabilities:
Excess contributions payable                                           16,741                       -                   16,741
                                                           -------------------    --------------------     --------------------
Total Liabilities                                                      16,741                       -                   16,741
                                                           -------------------    --------------------     --------------------

Net assets at fair value                                          263,568,823                 415,751              263,984,574

Add: Adjustment from fair value to contract value for
 interest in common and collective trusts relating to
 fully benefit-responsive investment contracts                       (232,274)                      -                 (232,274)
                                                           -------------------    --------------------     --------------------

Net assets available for benefits                          $      263,336,549     $           415,751      $       263,752,300
                                                           ===================    ====================     ====================









   The accompanying notes are an integral part of these financial statements.



                                       3



                                  TIFFANY & CO.
               EMPLOYEE PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                 STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS




                                                                                    January 31, 2009
                                                           --------------------------------------------------------------------
                                                                                                     
                                                              Participant           Non-Participant
                                                                Directed               Directed
                                                           -------------------    --------------------

                                                                                    Employee Stock
                                                                Various                Ownership
                                                                 Funds                  Account                    Total
                                                           -------------------    --------------------     --------------------
Assets:
Investments, at fair value:
  DWS Trust Company:
    Common and collective trusts                           $       59,593,412     $                 -      $        59,593,412
    Mutual funds                                                   83,039,296                       -               83,039,296
  Tiffany & Co. common stock                                       40,543,718                  61,295               40,605,013
  Participant loans                                                 6,205,742                       -                6,205,742
                                                           -------------------    --------------------     --------------------

Total investments                                                 189,382,168                  61,295              189,443,463
                                                           -------------------    --------------------     --------------------

Receivables:
  Employer's contribution                                           8,616,730                       -                8,616,730
  Employees' contribution                                             832,661                       -                  832,661
  Due from broker for securities sold                                  49,682                       -                   49,682
                                                           -------------------    --------------------     --------------------

Total receivables                                                   9,499,073                       -                9,499,073
                                                           -------------------    --------------------     --------------------

Total Assets                                                      198,881,241                  61,295              198,942,536
                                                           -------------------    --------------------     --------------------

Liabilities:
Excess contributions payable                                          197,517                       -                  197,517
                                                           -------------------    --------------------     --------------------
Total Liabilities                                                     197,517                       -                  197,517
                                                           -------------------    --------------------     --------------------

Net assets at fair value                                          198,683,724                  61,295              198,745,019

Add: Adjustment from fair value to contract value for
 interest in common and collective trusts relating to
 fully benefit-responsive investment contracts                      3,661,281                       -                3,661,281
                                                           -------------------    --------------------     --------------------

Net assets available for benefits                          $      202,345,005     $            61,295      $       202,406,300
                                                           ===================    ====================     ====================










   The accompanying notes are an integral part of these financial statements.


                                       4



                                  TIFFANY & CO.
               EMPLOYEE PROFIT SHARING AND RETIREMENT SAVINGS PLAN

            STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

                       FOR THE YEAR ENDED JANUARY 31, 2010




                                                                Participant          Non-Participant
                                                                  Directed               Directed
                                                             -------------------    -------------------
                                                                                                     
                                                                                    Employee Stock
                                                                Various                Ownership
                                                                 Funds                  Account                    Total
                                                             -------------------    --------------------   --------------------
Additions to net assets attributed to:
  Interest and dividends                                     $        4,260,924      $              -      $         4,260,924
  Net appreciation in fair value of investments                      65,391,267                38,319               65,429,586
                                                             -------------------    -------------------    --------------------
         Total investment income                                     69,652,191                38,319               69,690,510
                                                             -------------------    -------------------    --------------------

  Contributions and rollovers:
    Employee                                                         16,533,946                     -               16,533,946
    Employer                                                         11,250,275               383,163               11,633,438
                                                             -------------------    -------------------    --------------------
         Total contributions                                         27,784,221               383,163               28,167,384
                                                             -------------------    -------------------    --------------------

         Total additions                                             97,436,412               421,482               97,857,894
                                                             -------------------    -------------------    --------------------

Deductions from net assets attributed to:
    Withdrawals and distributions                                    36,458,349                     -               36,458,349
    Investment related expenses                                          53,545                     -                   53,545
                                                             -------------------    -------------------    --------------------
         Total deductions                                            36,511,894                     -               36,511,894
                                                             -------------------    -------------------    --------------------


Transfers                                                                67,026               (67,026)                       -
                                                             -------------------    -------------------    --------------------

Increase in net assets available for benefits                        60,991,544               354,456               61,346,000

Net assets available for benefits:
  Beginning of year                                                 202,345,005                61,295              202,406,300
                                                             -------------------    -------------------    --------------------
  End of year                                                $      263,336,549      $        415,751      $       263,752,300
                                                             ===================    ===================    ====================











   The accompanying notes are an integral part of these financial statements.


                                       5




                                  TIFFANY & CO.
               EMPLOYEE PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                          NOTES TO FINANCIAL STATEMENTS

                                -----------------


A.        DESCRIPTION OF PLAN
          -------------------

          The following description of the Tiffany & Co. Employee Profit Sharing
          and  Retirement  Savings  Plan (the  "Plan") is  provided  for general
          informational purposes only.  Participants should refer to the Summary
          Plan Description or the Plan document for complete information.

          General
          -------

          The  Plan  is  a  defined  contribution  plan  covering  all  eligible
          employees of Tiffany & Co. (the  "Company") and its U.S.  subsidiaries
          and  has  an  employee  profit-sharing  feature  ("ESOP").   Effective
          February  1,  2006,   the  Plan  was  amended  to  provide  a  defined
          contribution  retirement  benefit (the  "DCRB") to eligible  employees
          hired on or after January 1, 2006.

          The assets of the Plan are  maintained  and  transactions  therein are
          executed by DWS Trust Company, the trustee of the Plan ("Trustee"), an
          affiliate  of  Deutsche  Bank,  Inc.  The Plan  record  keeper  is ADP
          Retirement  Services.  The Plan is administered by the Employee Profit
          Sharing and  Retirement  Savings  Plan  Committee  ("Plan  Committee")
          appointed  by the  Board  of  Directors  of the  Company.  The Plan is
          subject to the provisions of the Employee  Retirement  Income Security
          Act of 1974, as amended ("ERISA").

          Eligibility
          -----------

          Employees automatically become participants in the ESOP feature of the
          Plan on the February 1st  immediately  following their initial date of
          employment.  Employees become eligible and are automatically  enrolled
          in the 401(k)  feature 60 days after their  initial date of employment
          provided the employee is scheduled to work  thirty-five  or more hours
          per week on a non-temporary basis. All other employees are enrolled 60
          days after  completing  one year of service.  Employees may opt-out of
          401(k)  participation  at any time.  All  employees  hired on or after
          January 1, 2006 automatically  become participants in the DCRB feature
          of the Plan on their  date of hire.  Officers  of the  Company  (those
          subject to Section 16 of the  Securities  Exchange Act of 1934) do not
          share in contributions made under the ESOP feature of the Plan.

          Contributions
          -------------

          The  ESOP  feature  of the  Plan is  non-contributory  on the  part of
          participating  employees  and is funded by  Company  contributions  of
          shares of Tiffany & Co. common  stock.  Employees who have two or more
          years of service can diversify his or her ESOP contribution into other
          investment options provided under the Plan.  Company  contributions to
          the ESOP, if any, are based upon the  achievement of certain  targeted
          earnings  objectives  by the Company and  established  by the Board of
          Directors of the Company in accordance with, and subject to, the terms
          and limitations of the Plan. Employees must be employed by the Company
          on the  last day of the Plan  year  and have at least  1,000  hours of
          employment during the Plan year to receive the ESOP  contribution.  As
          of January 31, 2010, the Company had an ESOP  contribution  payable of
          $4,999,990, of which $383,163 was considered non-participant directed.

          The 401(k) feature of the Plan is funded by both employee and employer
          contributions.  With respect to employee  contributions,  participants
          may elect, in one percent increments, to have an amount of between one
          (1) and fifteen  (15)  percent of their  annual  compensation,  not to
          exceed  $16,500 in 2009 (or $22,000 for  individuals  over 50 years of
          age),  subject to an annual inflation  adjustment,  contributed to the
          401(k) feature of the Plan as a tax deferred contribution,  subject to
          certain limitations applicable to highly




                                       6


          compensated employees.

          Participants may also contribute  amounts  representing  distributions
          from other qualified defined benefit or defined contribution plans.

          With respect to employer contributions, following the end of each Plan
          year, a  contribution  may be made at the discretion of the Company to
          the  account  of each  employee  who was a  participant  in the 401(k)
          feature of the Plan as of the end of such Plan year. Such contribution
          for the Plan years  ended on January  31, 2010 and 2009 is equal to up
          to fifty percent (50%) of such  participant's  total  contributions to
          his or her account  during that year, up to three percent (3%) of such
          participant's compensation over that same year. Employer contributions
          to a participant's  account are allocated among the various investment
          options in the same proportion as the participant's own contributions.

          Under  certain  circumstances,  employee  contributions  and  employer
          matching   contributions   may  be  limited  in  the  case  of  highly
          compensated employees.

          The  DCRB  feature  of the  Plan is  non-contributory  on the  part of
          participating  employees  and is  funded  by  employer  contributions,
          following  the end of each  Plan  year,  to be  invested  in a  manner
          similar to the 401(k) retirement savings portion of the Plan. Employer
          contributions  are  determined  by a formula  using the  participant's
          eligible compensation, age and years of service.

          Participant Accounts
          --------------------

          Each  participant's  401(k)  and DCRB  account  is  credited  with the
          participant's contribution, if applicable, and employer contributions,
          and  an  allocation  of  each  selected  fund's  earnings,   including
          interest,  dividends and net realized and unrealized  appreciation  in
          the fair  value of  investments.  Each  participant's  account is also
          charged an allocation of net realized and unrealized  depreciation  in
          the fair value of investments  and  investment-related  expenses.  The
          benefit to which a participant  is entitled is the benefit that can be
          provided from the participant's vested account.  Allocations are based
          on participant account balances.

          The Company's  contribution  for each Plan year under the ESOP feature
          of the Plan is allocated to participants' accounts on an equal basis.

          Vesting
          -------

          All amounts  contributed by employees  under the 401(k) feature of the
          Plan are  immediately  100% vested and  non-forfeitable  at all times.
          Employer  contributions  under the 401(k)  feature of the Plan  become
          100% vested and  non-forfeitable  after the  participant has completed
          two years of service. Employer contributions under the DCRB feature of
          the Plan become vested based on the following schedule:

          Years of Service                            Vested Percentage
          ----------------                            -----------------
          Less than 2 years                                   0%
          2 years or more                                     20%
          3 years or more                                     40%
          4 years or more                                     60%
          5 years or more                                     80%
          6 years or more                                    100%

          Employees  hired from January 1, 2006  through  December 31, 2006 will
          become 100% vested in the DCRB benefit upon  completing five (5) years
          of service.

          Contributions to participant accounts associated with the ESOP feature
          of  the  Plan  become  100%  vested  and   non-forfeitable   when  the
          participant  has  completed two years of service.  A participant  also
          becomes  vested  in  his or  her  ESOP  account  upon  termination  of
          employment by reason of death, retirement or disability.  For purposes
          of the Plan,  retirement is defined as termination of employment after
          age 65.



                                       7



          In the event a participant  leaves the Company prior to becoming fully
          vested,  the  participant  will  forfeit the shares in his or her ESOP
          account  and such  shares  will  remain in the Plan to be  reallocated
          ratably amongst the remaining  participants in the Plan's ESOP feature
          within the DWS Trust Co. Stable Value Fund. The participant  will also
          forfeit any assets in his or her 401(k) or DCRB  account  representing
          unvested employer contributions and such assets will be made available
          to  offset  required   employer   matching   contributions   to  other
          participants'  accounts.  Forfeitures  relating to the ESOP feature of
          the Plan totaled  $73,004 and $108,588 for the years ended January 31,
          2010  and  2009,   respectively.   Forfeitures  of  unvested  employer
          contributions  in the  401(k)  and DCRB  portion  of the plan  totaled
          $616,798  and  $445,345 at January  31,  2010 and 2009,  respectively.
          Forfeitures  of $530,792  and  $355,951  were used to reduce  employer
          contributions,  which are made in the  following  year,  for the years
          ended January 31, 2010 and 2009, respectively.

          Administrative Expenses
          -----------------------

          Administrative  fees relating to the  administration  of Tiffany & Co.
          Common Stock are paid by Tiffany and Company.  All other  expenses are
          charged against Plan assets.

          Participant Loans and Withdrawals
          ---------------------------------

          Participants  may borrow  from their  401(k)  accounts up to a maximum
          amount of no more than $50,000 or fifty  percent  (50%) of their total
          vested   401(k)   account   balance   including    employer   matching
          contributions.  In fiscal year 2009, the Plan was amended to permit up
          to two loans  simultaneously.  All loans  must be repaid  within  five
          years  unless they are used by the  participant  to purchase a primary
          residence.  Loans are collaterized by the balance in the participant's
          account and bear interest at rates commensurate with prevailing market
          rates  as  determined  by  the  Plan  administrator.   Interest  rates
          currently  range from 4.25  percent to 10.50  percent.  Principal  and
          interest is paid ratably through payroll deductions.

          Participants  may also obtain a cash withdrawal of all or a portion of
          the value of their 401(k) account  contributions  (excluding  employer
          matching  contributions  and  earnings  on  contributions)  and  their
          rollover contributions,  if any, on the basis of hardship as permitted
          under the Plan.

          Payment of Benefits
          -------------------

          Distributions   of  the   participant's   account  may  be  made  upon
          retirement,  death or disability,  or upon  termination of employment.
          Participants  will  receive  the full  vested  balance  of their  Plan
          account in a lump sum cash  distribution,  except with  respect to the
          DCRB account which may be received in the form of either a lump sum or
          ten substantially  equal annual installments and with respect to whole
          shares held in the ESOP  feature of the Plan that are  distributed  in
          the form of  stock  certificates.  The  balance  of the  participant's
          Tiffany & Co. common stock fund account may also be distributed in the
          form of stock  certificates  for whole  shares if the  participant  so
          elects. Subject to certain mandatory distribution  provisions,  in the
          event  of  retirement,  a  participant  may  elect  to  defer  his/her
          distribution   until  the  next  Plan  year  thereby   entitling   the
          participant  to his  or  her  proportionate  share  of  the  Company's
          contribution  to the ESOP  feature  of the  Plan for the Plan  year in
          which the participant  retired. In the event of a participant's death,
          the distribution of the participant's  account balance will be made to
          the participant's  designated beneficiary or the participant's estate,
          if no beneficiary has been so designated.

          Voting Rights
          -------------

          Each participant is entitled to exercise voting rights attributable to
          the  shares of  Tiffany & Co.  Common  Stock  allocated  to his or her
          account and is  notified  by the  Trustee  prior to the time that such
          rights are to be  exercised.  The Trustee is not permitted to vote any
          allocated  share  for  which  instructions  have not  been  given by a
          participant.



                                      8




B.        SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
          ------------------------------------------

          Basis of Accounting
          -------------------

          The Plan's  financial  statements  have been  prepared  on the accrual
          basis of accounting in conformity with accounting principles generally
          accepted in the United States of America.

          Payment of Benefits
          -------------------

          Benefit payments to participants are recorded upon distribution.

          New Accounting Standards
          ------------------------

          In January 2010,  the Financial  Accounting  Standards  Board ("FASB")
          issued a  standard  which  requires  additional  disclosure  about the
          amounts of, and reasons for, significant transfers in and out of Level
          1 and Level 2 fair value  measurements.  This standard also  clarifies
          existing   disclosure   requirements   related   to   the   level   of
          disaggregation of fair value measurements for each class of assets and
          liabilities and disclosures about inputs and valuation techniques used
          to measure fair value for both recurring and nonrecurring  Level 2 and
          Level  3  measurements.  The new  disclosures  and  clarifications  of
          existing   disclosures  are  effective  for  periods  beginning  after
          December 15, 2009.

          In addition,  this  standard  will require  disaggregated  information
          about  activity in Level 3 fair value  measurements  on a gross basis,
          rather than as one net amount.  These  requirements  are effective for
          fiscal years beginning after December 15, 2010. The Plan's  management
          does not expect the adoption of the standard to have a material impact
          on the Plan's financial statements.

          In September  2009,  the FASB issued  guidance  expanding the required
          disclosures for certain investments with a reported net asset value to
          include the nature of any  restrictions  on the investor's  ability to
          redeem investments at the measurement date, any unfunded  commitments,
          and the  investment  strategies  of the  investee.  It  permits,  as a
          practical expedient, an entity holding investments in certain entities
          that  calculate net asset value per share or its  equivalent for which
          the fair value is not readily determinable,  to measure the fair value
          of such  investments on the basis of that net asset value per share or
          its  equivalent  without  adjustment.  The  expanded  disclosures  are
          effective for the first  reporting  period  ending after  December 15,
          2009.  The  adoption  of this  guidance  had no impact  on the  Plan's
          financial statements.

          Investment Valuation
          --------------------

          Investments  in mutual funds are stated at fair value as determined by
          quoted  market  prices  based on the net asset value of shares held by
          the Plan at year-end.  Investments  in Tiffany & Co.  common stock are
          stated at fair value as  determined  by quoted market prices as of the
          last day of the Plan year. Investments in common and collective trusts
          are valued  based on the net asset  values  reported by the trustee of
          the funds which are based on quoted  prices for  identical  or similar
          assets in markets that are not active. Participant loans are valued at
          their outstanding balance, which approximates fair value.

          The Plan  offers  the DWS Trust Co.  Stable  Value  Fund  which  fully
          invests its funds into the  Pyramid  Stable  Value  Fund.  The Pyramid
          Stable  Value  Fund  invests in one or more  agreements,  collectively
          referred  to  as  general  account  guaranteed   investment  contracts
          ("GICs")  issued  by banks,  insurance  companies  or other  financial
          institutions.  The Pyramid Stable Value Fund may also invest in one or
          more  separate  account  guaranteed   investment  contracts  or  in  a
          portfolio of marketable  fixed income  securities and other  financial
          instruments  in order to provide book value  liquidity  for  portfolio
          securities  sold  to  make   participant-directed   withdrawals.   The
          contracts are fully  benefit-responsive and are recorded at fair value
          and  adjusted  to  contract  value.  Investment  contracts  held  by a
          defined-contribution  plan are  required to be reported at fair value.
          However, contract value is the relevant measurement attribute for that
          portion   of   the   net   assets   available   for   benefits   of  a
          defined-contribution  plan  attributable  to fully  benefit-responsive
          investment



                                       9




          contracts  because  contract  value is the amount  participants  would
          receive  if they were to  initiate  permitted  transactions  under the
          terms of the Plan.

          The Plan presents, in the statement of changes in net assets available
          for benefits, the net appreciation/(depreciation) in the fair value of
          its  investments,  which  consists of the realized gains or losses and
          the unrealized appreciation/(depreciation) on those investments.

          Purchases and Sales of Investments
          ----------------------------------

          Purchases and sales of investments are recorded on a trade date basis.
          Dividend income is recorded on the ex-dividend  date.  Interest income
          is recorded  when earned.  Cost of  securities  sold is  determined by
          specific identification method.

          Use of Estimates
          ----------------

          The preparation of financial  statements in conformity with accounting
          principles generally accepted in the United States of America requires
          management to make  significant  estimates and assumptions that affect
          the reported amounts of assets, liabilities,  and changes therein, and
          disclosures  of contingent  assets and  liabilities at the date of the
          financial  statements and the reported amounts of revenue and expenses
          during the reporting  periods.  Actual results could differ from those
          estimates.

C.        INVESTMENTS
          -----------

          Investments  that were equal to or exceeded 5% of the current value of
          the Plan's net assets at January 31, 2010 or 2009 were as follows:



                                                                                             
                                                                                                  January 31, 2010
                                                                                            ------------------------
          Tiffany & Co. Stock Fund                                                           $          66,501,995
          DWS Trust Co. Stable Value Fund                                                               48,390,346
          American Funds Growth Fund of America                                                         18,199,250
          DWS Trust Co. Stock Index Fund                                                                18,193,726
          DWS Lifecompass 2015 Fund                                                                     15,117,499
          DWS Trust Co. Global Thematic Fund                                                            14,089,920
          Victory Diversified Stock Fund                                                                13,869,350

                                                                                                  January 31, 2009
                                                                                            ------------------------
          DWS Trust Co. Stable Value Fund                                                    $          49,013,135
          Tiffany & Co. Stock Fund                                                                      40,605,013
          DWS Trust Co. Stock Index Fund                                                                14,241,558
          American Funds Growth Fund of America                                                         14,080,396
          Pimco Total Return Fund                                                                       11,425,617
          Victory Diversified Stock Fund                                                                11,171,882
          DWS Lifecompass 2015 Fund                                                                     10,576,284

          As of  January  31,  2010 and 2009,  there  were 802  shares  totaling
          $32,588 and 2,954 shares totaling $61,295,  respectively, of Tiffany &
          Co. common stock that were non-participant directed.





                                       10






          The net appreciation in the fair value of investments for the year ended January 31, 2010 was as follows:
                                                                                          
          Common and collective trusts                                                       $           4,548,011
          Mutual funds                                                                                  25,644,445
          Tiffany & Co. common stock                                                                    35,198,811
          Tiffany & Co. common stock (ESOP) *                                                               38,319
                                                                                            ------------------------
          Net appreciation in the fair value of investments                                  $          65,429,586
                                                                                            ========================


          * Non-participant directed.

D.        FAIR VALUE MEASUREMENTS
          -----------------------

          Fair value is defined as the exchange price that would be received for
          an asset or paid to  transfer  a  liability  (an  exit  price)  in the
          principal or most advantageous market for the asset or liability in an
          orderly  transaction  between market  participants  on the measurement
          date.  U.S.  Generally   Accepted   Accounting   Principles   ("GAAP")
          establishes  a fair  value  hierarchy  which  requires  an  entity  to
          maximize  the  use  of  observable  inputs  and  minimize  the  use of
          unobservable  inputs when measuring fair value.  U.S. GAAP  prescribes
          three levels of inputs that may be used to measure fair value:

          Level 1 - Quoted  prices in active  markets  for  identical  assets or
          liabilities.  Level 1 inputs are  considered  to carry the most weight
          within the fair  value  hierarchy  due to the low  levels of  judgment
          required in determining fair values.

          Level 2 - Observable  market-based  inputs or unobservable inputs that
          are corroborated by market data.

          Level 3 - Unobservable  inputs  reflecting the reporting  entity's own
          assumptions.  Level 3 inputs are  considered to carry the least weight
          within the fair value hierarchy due to substantial  levels of judgment
          required in determining fair value.

          Refer to Note B for the  valuation  methods  used to fair  value  Plan
          assets.

          The following table provides  information by level for assets that are
          measured at fair value on a recurring basis:




                                                               
                                                                               Fair Value Measurements
                                                 Fair Value at               Using Inputs Considered as
                                                                 ----------------------------------------------------
                                                  January 31,
                                                     2010              Level 1           Level 2           Level 3
          -----------------------------------------------------------------------------------------------------------
          Mutual funds                          $   110,667,616  $    110,667,616  $              -  $             -
          Tiffany & Co. common stock                 66,501,995        66,501,995                 -                -
          Common and collective trusts               66,816,346                 -        66,816,346                -
          Participant loans                           7,679,292                 -                 -        7,679,292

                                                                              Fair Value Measurements
                                                 Fair Value at               Using Inputs Considered as
                                                                ----------------------------------------------------
                                                  January 31,
                                                     2009              Level 1           Level 2           Level 3
          ----------------------------------------------------------------------------------------------------------
          Mutual funds                          $    83,039,296  $     83,039,296  $              -  $             -
          Tiffany & Co. common stock                 40,605,013        40,605,013                 -                -
          Common and collective trusts               59,593,412                 -        59,593,412                -
          Participant loans                           6,205,742                 -                 -        6,205,742





                                       11


          The following table sets forth information  summarizing the changes in
          fair value of the Plan's  participant  loans  which is  classified  as
          Level 3 Plan assets for the years ended January 31, 2010 and 2009:



                                                                                            
                                                                        January 31, 2010          January 31, 2009
                                                                  ---------------------------------------------------
          Balance at February 1,                                   $           6,205,742     $           6,565,315
          Transfers in                                                         5,512,387                 3,070,282
          Issuances and settlements                                           (4,038,837)               (3,429,855)
                                                                  ---------------------------------------------------
          Balance at January 31,                                   $           7,679,292     $           6,205,742
                                                                  ===================================================


E.        NET ASSET VALUE PER SHARE
          -------------------------

          The  following  table sets  forth a summary of the Plan's  investments
          with a reported net asset value ("NAV") per share:



                                                                                        

                                                  Fair Value Estimated Using Net Asset Value per Share
                                                                    January 31, 2010
                                     -------------------------------------------------------------------------------
                                                                                        Other          Redemption
                                                        Unfunded       Redemption      Redemption        Notice
              Investment               Fair Value*     Commitment      Frequency      Restrictions       Period
          ----------------------------------------------------------------------------------------------------------
          DWS Trust Co. Stable        $ 48,622,620    $        -           Daily            None            None
          Value Fund a
          DWS Trust Co. Stock
          Index Fund b                $ 18,193,726    $        -           Daily            None            None



          *    The fair values of the investments  have been estimated using the
               NAV of the investment.

          a    The DWS Trust Co.  Stable  Value  Fund  seeks to achieve a stable
               unit  value,  a  competitive   current  return,  a  high  quality
               diversified  portfolio and liquidity by investing in high quality
               insurance   company  and  bank  investment   contracts,   private
               placements, money market and other investments.

          b    The DWS Trust Co.  Stock Index Fund seeks to replicate as closely
               as practical the Standard & Poor's 500 Stock Index.

F.        PARTY-IN-INTEREST TRANSACTIONS
          ------------------------------

          Certain Plan  investments  include  common and  collective  trusts and
          mutual funds  managed by DWS Trust  Company,  Inc.,  the Plan Trustee.
          Therefore,  investment  transactions  in such  common  and  collective
          trusts and mutual funds are considered to be exempt  party-in-interest
          transactions  under the  Department of Labor's rules and  regulations.
          Additionally,  investments of the Plan include common stock of Tiffany
          & Co., the Plan sponsor.

G.        TAX STATUS
          ----------

          The Plan has  received a favorable  letter of  determination  from the
          Internal Revenue Service for all changes to the Plan through April 14,
          2008.  The Plan has been amended since  receiving  this  determination
          letter,  however,  it is the belief of the plan  administrator and the
          Plan's tax counsel  that the Plan is  currently  designed and is being
          operated  in  compliance  with  the  applicable  requirements  of  the
          Internal  Revenue Code.  Accordingly,  no provision for Federal income
          taxes has been made in the accompanying financial statements.

H.        CONCENTRATION OF CREDIT AND MARKET RISK
          ---------------------------------------

          The Plan  provides  for  various  investment  options  in any one or a
          combination  of Tiffany and Co.  common stock,  common and  collective
          trusts and mutual  funds  that  invest in a variety of stocks,  bonds,
          fixed income

                                       12


          securities and other investment securities.  Investment securities are
          exposed to various risks,  such as interest  rate,  market and credit.
          Due to the level of risk associated with certain investment securities
          and the  level of  uncertainty  related  to  changes  in the  value of
          investment securities, it is at least reasonably possible that changes
          in  risks in the  near  term  would  materially  affect  participants'
          account  balances and the amounts  reported in the  statements  of net
          assets  available  for  benefits  and the  statement of changes in net
          assets available for benefits.

I.        PLAN TERMINATION
          ----------------

          Although  it has not  expressed  any  intent  to do so,  the  Board of
          Directors  of the  Company  reserves  the  right to  change,  amend or
          terminate  the  Plan at any  time at its  discretion,  subject  to the
          provisions of ERISA. In the event the Plan is terminated, participants
          will become 100% vested in their accounts.  In addition,  in the event
          of the dissolution,  merger,  consolidation or  reorganization  of the
          Company,  the Plan will automatically  terminate and the Plan's assets
          will be liquidated  unless the Plan is continued by a successor to the
          Company.



















                                       13




                                  Tiffany & Co.
               Employee Profit Sharing and Retirement Savings Plan
                                Plan Number: 002
                                 EIN: 13-1387680
Form 5500,Part IV,Schedule H, Line 4i - Schedule of Assets (Held At End of Year)
                             as of January 31, 2010


                                                Description of Investment
                                                 including maturity date,           Number of
Identity of Issue, borrower, lessor or similar  rate of interest, collateral,   shares, units or
                party                            par, or maturity value             par value           Cost           Current Value
------------------------------------------------------------------------------------------------------------------------------------
                                                                                                               
* DWS Trust Co. Stable Value Fund             Common / Collective Trust            48,390,346       $ 48,390,346       $ 48,390,346
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Stock Index Fund              Common / Collective Trust               516,427         17,812,256         18,193,726
------------------------------------------------------------------------------------------------------------------------------------
  Federated Funds Federated Mid Cap Index     Mutual Fund                             498,144          9,509,003          8,498,332
------------------------------------------------------------------------------------------------------------------------------------
  Baron Small Cap Fund                        Mutual Fund                              32,404            542,826            604,333
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Lifecompass 2040 Fund         Mutual Fund                             220,852          1,477,785          1,594,553
------------------------------------------------------------------------------------------------------------------------------------
  Victory Diversified Stock Fund              Mutual Fund                           1,025,840         16,951,765         13,869,350
------------------------------------------------------------------------------------------------------------------------------------
  Pimco Total Return Fund                     Mutual Fund                           1,182,049         12,462,540         12,955,260
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Global Thematic Fund          Mutual Fund                             690,006         18,725,435         14,089,920
------------------------------------------------------------------------------------------------------------------------------------
  American Funds Growth Fund of America       Mutual Fund                             707,042         20,487,684         18,199,250
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Lifecompass Retire Fund       Mutual Fund                             263,770          2,960,018          2,732,660
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Lifecompass 2030 Fund         Mutual Fund                             156,456          1,148,655          1,268,857
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Large Cap Value Fund          Mutual Fund                             306,666          5,717,587          4,771,726
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Dreman Small Cap Value        Mutual Fund                             230,117          7,487,869          6,901,206
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Lifecompass 2015 Fund         Mutual Fund                           1,560,113         16,392,594         15,117,499
------------------------------------------------------------------------------------------------------------------------------------
* DWS Trust Co. Lifecompass 2020 Fund         Mutual Fund                             875,189         11,064,035         10,064,670
------------------------------------------------------------------------------------------------------------------------------------
* Tiffany & Co.                               Common Stock                          1,637,577         55,754,199         66,501,995
------------------------------------------------------------------------------------------------------------------------------------
                                              Rates of interest from 4.25% -
                                              10.50% maturing at various
* Participant Loans                           dates through 2/3/2020.                                         -            7,679,292
------------------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------------------
                                                               Total                               $ 246,884,597      $ 251,432,975
------------------------------------------------------------------------------------------------------------------------------------


* Party-in-interest



                                      14



                                  EXHIBIT INDEX



Exhibit
Number            Description
--------------------------------------------------------------------------------

23.1              Consent of Independent Registered Public Accounting Firm -
                  J.H.Cohn LLP

































                                       15






                                   SIGNATURES


     The Plan.  Pursuant to the  requirements of the Securities  Exchange Act of
1934, the trustees (or other persons who  administer the employee  benefit plan)
have  duly  caused  this  annual  report  to be  signed  on  its  behalf  by the
undersigned hereunto duly authorized.


               Tiffany & Co. Employee Profit Sharing and Retirement Savings Plan
               -----------------------------------------------------------------
                                       (Name of Plan)




Date: July 19, 2010
                            /s/ Patrick B. Dorsey
                            ---------------------------------------------------
                            Patrick B. Dorsey
                            Member of Plan Administrative Committee