DUBAI, UAE / ACCESS Newswire / September 29, 2026 / Sayyid & Najjar Co., a private diamond and luxury asset house established in Dubai in 1983, has launched its first formal online presence as it embarks on an ambitious expansion of its global diamond holdings.

After more than four decades operating primarily through private relationships, industry introductions and reputation, the company is opening a new digital channel to the international market.

The company is actively seeking certified diamonds across major shapes, sizes and colour grades, from individual important stones and matched groups to complete parcels and significant inventories.

Rather than purchasing solely against individual client orders or building seasonal retail collections, Sayyid & Najjar Co. is positioning itself as a standing buyer with the capacity and appetite to acquire diamonds when opportunities arise.

The strategy is deliberately long term. The business intends to continually increase the scale, breadth and significance of its holdings, creating an increasingly substantial inventory from which private clients, collectors and members of international trade can source.

The objective is simple: every year, the inventory should become larger, broader and more significant.

Founded in Dubai in 1983 by two families with established experience in the Gulf's gem markets, Sayyid & Najjar Co. has spent more than 40 years operating largely outside the conventional luxury retail model.

The company was not built around prominent storefronts, seasonal jewellery collections or mass-market advertising. Instead, its business developed through direct relationships within the international diamond and gemstone trade, private introductions and reputation.

Those principles remain central to the company today: discretion, specialist knowledge, long-term relationships and a disciplined approach to acquiring exceptional assets.

Sayyid & Najjar Co. focuses on the acquisition, sourcing, valuation and private sale of diamonds, coloured gemstones, precious metals, fine jewellery, luxury watches and other exceptional assets.

The company's growing acquisition programme is intended to establish Sayyid & Najjar Co. as a consistent destination for diamond owners, dealers and industry professionals seeking a buyer for suitable inventory.

The business maintains that scale must be accompanied by expertise and discretion. Its objective is therefore not simply to accumulate diamonds, but to build a significant inventory supported by specialist knowledge, market relationships and a long-term understanding of the assets it acquires.

The launch of the company's website marks the first time Sayyid & Najjar Co. has made the House readily discoverable to the wider international market.

For decades, business arrived largely through introductions. Relationships built the business, and reputation carried it forward.

Whilst the website is new, the company is not. The new online presence creates a formal point of access for diamond owners, private clients, collectors and trade professionals internationally while preserving the private, relationship-driven approach that has defined the business since 1983.

Sayyid & Najjar Co.'s ambition to build the world's largest diamond inventory is intended as a long-term strategic objective, rather than a short-term marketing campaign.

The company plans to pursue that objective through sustained purchasing activity, deeper industry relationships and continued expansion of its holdings across the diamond market.

After more than four decades operating largely behind the scenes, the company is now making that ambition public.

Acquire more. Build deeper inventory. Expand access. And, over time, build the largest diamond inventory of any house, anywhere.

About Sayyid & Najjar Co.

Established in Dubai in 1983, Sayyid & Najjar Co. is a private diamond and luxury asset house specializing in the acquisition, sourcing, valuation and private sale of exceptional diamonds, coloured gemstones, gold and bullion, fine jewellery, luxury watches and collectible luxury goods. The House serves private clients, collectors, estates and industry counterparties through an international network built over more than four decades.

Media Contact

Ana Fabrega
private.office@sayyidnajjar.com
https://sayyidnajjar.com/

SOURCE: Sayyid & Najjar Co.