New York, NY, USA - November 10, 2026 - PRESS RELEASE - Lash and brow products are one of the fastest-moving parts of any beauty routine. Sweetwater Labs has taken a natural route with Lash Boom, its 100% organic eyelash serum.
According to the company, Lash Boom promotes the growth of both eyelashes and eyebrows. It follows the same philosophy as the rest of the Sweetwater Labs line: organic and natural ingredients, with no synthetic fragrances, parabens or chemical preservatives.
Customers have shared their own experiences. One reviewer, L.V., said she saw growth in both her eyelashes and eyebrows after four weeks of use.
Lash Boom joins a collection built for every skin type, including sensitive skin. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She then spent a decade on apothecary and botanical science research before the first product reached customers, with the aim of creating natural products that work.
The wider line includes the brand’s two bestsellers, the Rose Face Oil, made with pure Bulgarian rose and argan oils, and the Vitamin Face Serum, which pairs vitamin C with hyaluronic acid, along with the Bloom Night Retinol Serum, the Rosewater and Aloe Face Toner and Mist, and a Rose Flower Infused Perfume. Every product is cruelty-free and non-GMO, and the range is vegan apart from the brand’s goat’s milk soaps.
Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge, which it notes is awarded to fewer than 3% of e-commerce brands, and offers free U.S. shipping on orders of $30 and over.
Lash Boom and the full collection are available at sweetwaterlabsnyc.com.
About Us
Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.
Website: https://sweetwaterlabsnyc.com
