New York, NY, USA - November 9, 2026 - PRESS RELEASE - Not every step in a skincare routine needs to be complicated. The Rosewater and Aloe Face Toner and Mist from Sweetwater Labs is built to be one of the simplest.

The organic product combines rosewater and aloe in a single bottle that works as both a toner and a refreshing face mist. According to the company, it hydrates, calms and tones the skin, and it can be used after cleansing or misted on throughout the day.

Customers have noticed the difference. One reviewer, J.A.C., said the results were dramatic, and that letting herself run out of it was a mistake she will not repeat.

Toners play an important role in a routine, a topic the brand explores on its Sweetwater Solutions blog, and the Rosewater and Aloe Face Toner and Mist is designed to fit easily alongside the rest of the line. It pairs naturally with the Vitamin Face Serum, which combines vitamin C with hyaluronic acid, and the Rose Face Oil, made with pure Bulgarian rose and argan oils.

Like every Sweetwater Labs product, the toner reflects the brand’s founding approach. Founder Nadia Doh started the company after repeated allergic reactions to conventional skincare products, then spent a decade on apothecary and botanical science research before launching. The line contains no synthetic fragrances, parabens or chemical preservatives, and is cruelty-free and non-GMO, with the range vegan apart from the brand’s goat’s milk soaps.

Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge, which it notes is awarded to fewer than 3% of e-commerce brands, and offers free U.S. shipping on orders of $30 and over.

The Rosewater and Aloe Face Toner and Mist and the full collection are available at sweetwaterlabsnyc.com.

About Us

Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.

Website: https://sweetwaterlabsnyc.com