--News Direct--
Arksen Ltd CEO Jasper Smith tells Proactive's Stephen Gunnion that the UK-based design and engineering company is focused on creating products for adventure enthusiasts, including explorer vessels, overland vehicles, and apparel, underpinned by a philosophy of sustainable and authentic design.
Founded around four years ago, Arksen has grown significantly, aiming to challenge industry norms by adhering to circular economy principles, emphasizing the manufacture of products within planetary boundaries.
Smith highlighted the company's commitment to environmental respect, comparing its growth strategy to established brands through OEM manufacturing and low overheads paired with significant investments in intellectual property and marketing.
Outlining Arksen's multifaceted market approach, Smith said the company sells directly, through a growing dealer network expected to expand from seven to eighty dealers, and via agents and brokers for larger, bespoke products. It targets a wide customer base, from high-net-worth individuals and corporations seeking research vessels to consumers interested in their apparel line. The market across Arksen's sectors is large, with a 7% compound annual growth rate and a total size of about $840 billion, undergoing transformations towards sustainability and changing consumer behaviors.
Arksen plans to raise £6 million for expansion, particularly in the US, where 60-70% of its engagement lies. This funding, coupled with potential government-backed debt from a £4 billion investment into the UK shipbuilding industry, aims to scale production and meet dealer demand.
Additionally, Smith discussed "10% for the Ocean," a philanthropic initiative supporting ocean conservation, reflecting the company's commitment to environmental stewardship alongside its business objectives.
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