ROSELLE PARK, NJ / ACCESS Newswire / May 9, 2025 / OMNICOMMANDER, the industry leader in financial institution marketing and digital solutions, is proud to announce the successful launch of a comprehensive rebrand for County Excellence Federal Credit Union, featuring a new logo and a fully ADA-accessible, mobile-responsive website available in both English and Spanish.
Following the celebration of its 90th anniversary, County Excellence FCU turned to OMNICOMMANDER to help usher in a bold new era. The collaboration yielded a dynamic new brand identity that embodies the credit union's legacy of trust, commitment to the community, and forward-looking vision.
The rebrand included the development of a fresh logo following their updated name to better align with the institution's evolving mission. Additionally, OMNICOMMANDER designed and built a cutting-edge website, providing members with an intuitive, seamless, and mobile-optimized online experience. Prioritizing inclusivity, the site is fully bilingual, offering complete access in both English and Spanish to better serve the credit union's diverse membership.
"We are thrilled to unveil our new brand and website, which represent a major milestone in County Excellence Federal Credit Union's growth journey," said Judite Pinho, President/CEO of County Excellence FCU. "OMNICOMMANDER truly understood our vision and brought it to life in a way that honors our history while preparing us for the future. Thanks to their incredible partnership, we now have a powerful brand and digital presence that reflects our commitment to excellence and service."
The newly launched website empowers members with easy navigation, enhanced accessibility features, and quick access to key financial tools - whether opening an account, applying for a loan, or connecting with the credit union. Every detail of the project reflects County Excellence FCU's mission to make banking easier, more inclusive, and more empowering for all its members.
"At OMNICOMMANDER, our mission is to empower financial institutions to have control over their digital presence, and County Excellence FCU's transformation is a perfect example of that," said Eric Isham, Founder and CEO of OMNICOMMANDER. "It's an honor to partner with a credit union so committed to innovation and inclusion. Together, we created a brand and digital experience that will support their members and their growth for years to come."
To experience the new website and learn more about membership, visit https://countyexfcu.org.
About County Excellence Federal Credit Union
County Excellence FCU is dedicated to empowering members with personalized financial solutions and a strong community focus. With the recent charter expansion, County Excellence FCU now serves members who live, work, worship, or attend school in Union, Somerset, and Hunterdon counties. With 90 years of trusted service, the credit union continues to evolve, offering innovative banking services while upholding its core values of integrity, service, and excellence.
About OMNICOMMANDER
OMNICOMMANDER is a veteran-owned and operated financial technology and digital marketing company that provides a comprehensive suite of digital solutions for financial institutions. For the first time in history, financial institutions (FIs) can partner with a single company to create, host, and manage their websites and integrated service offerings within a single, comprehensive ecosystem. A world-class team of financial institution experts powers OMNICOMMANDER solutions. In addition to unmatched service, OMNICOMMANDER products and services are always mobile-responsive and built with the highest level of attention to ADA accessibility to garner increased brand awareness and reach the widest audience possible. To learn more, please visit OMNICOMMANDER.com.
Media Contact:
Christi Sims
SVP of Brand Development
Christi@OMNICOMMANDER.com
SOURCE: OMNICOMMANDER
View the original press release on ACCESS Newswire
