New book shows how leveraging the right assistant - and AI-enabled support - can transform leadership, productivity, and life.

ATLANTA, GEORGIA / ACCESS Newswire / February 10, 2026 / Tricia Sciortino, CEO of BELAY and creator of the 40-Hour CEO® framework, announces the release of her new book, Rise Up & Lead Well: How Leveraging an Assistant Will Change Your Life & Maximize Your Time. Written for CEOs, founders, and senior leaders, the book provides a practical roadmap for scaling leadership without sacrificing clarity, health, or personal life.

In Rise Up & Lead Well, Sciortino draws from more than 15 years of experience building BELAY - the nation's leading remote staffing company - to reframe delegation as a strategic leadership advantage.

Rather than focusing on productivity hacks, the book teaches leaders how to build trust-based partnerships, implement systems that protect their time, and lead with intention instead of exhaustion.

"You don't scale by doing more," Sciortino shares. "You scale by letting go of what no longer belongs to you.

"This book is about leading in a way that works in real life, not just in theory."

A Practical Playbook for the Modern CEO

Part leadership manual, part workbook, Rise Up & Lead Well walks readers through proven frameworks for:

• Building a high-trust assistant partnership

• Designing an ideal workweek that protects focus and energy

• Delegating outcomes instead of tasks

• Creating systems for inbox, calendar, and communication management

• Using AI tools to augment - not replace - human leadership

A dedicated section on the AI-enabled assistant explores how leaders can responsibly integrate tools like AI writing support, meeting summaries, and workflow automation to increase capacity without sacrificing human discernment.

Leadership Without Hustle Culture

Sciortino's approach challenges the assumption that success requires constant availability or burnout. Through real-world examples - including her own journey from executive assistant to CEO - she shows how empowered support, clear boundaries, and intentional systems allow leaders to scale sustainably.

The book is designed for leaders navigating rapid growth, remote and hybrid teams, and the increasing complexity of modern work.

Each chapter includes reflection prompts and practical exercises to help readers immediately apply what they learn.

Who the Book Is For

Rise Up & Lead Well is written for:

• CEOs and founders scaling fast

• Senior leaders experiencing decision fatigue

• Entrepreneurs building remote or hybrid teams

• Executives seeking sustainable performance, not burnout

• Leaders exploring AI as a tool for leverage, not replacement

• Senior-level assistants looking to better support their executives

Availability

Rise Up & Lead Well: How Leveraging an Assistant Will Change Your Life & Maximize Your Time is available now at https://triciasciortino.com/rise-up-and-lead-well and Amazon.

About Tricia Sciortino

Tricia Sciortino is the CEO of BELAY, a leading provider of Assistant and Financial Solutions for growing organizations. Under her leadership, BELAY has appeared on the Inc. 5000 list of fastest-growing companies for ten consecutive years. She is the creator of the 40-Hour CEO^® system and a leading voice on leadership, delegation, and work-life integration.

CONTACT:

Ebony Clark
Sr. Communications
ebony.clark@belaysolutions.com

SOURCE: BELAY