A redesigned digital experience offering improved navigation, expanded resources, and clearer access to WSI's chemistry and technical expertise.

LOVELAND, OH / ACCESS Newswire / March 25, 2026 / WSI announced today the launch of its fully redesigned website. The new platform delivers an elevated digital experience for all customers and prospective customers across the laundry industry-including industrial, linen supply, hospitality, healthcare, food & beverage, and other commercial laundry operations.

Built with user experience at the forefront, the redesigned site gives operators, plant managers, and executives faster access to insights, chemistry solutions, and technical support WSI is known for.

A Website Designed for the Way Laundry Professionals Work

As the commercial laundry industry increasingly prioritizes data-driven operations, sustainability metrics, and regulatory compliance, WSI's new digital platform reflects the company's commitment to meeting these evolving needs with modern tools and transparent technical resources.

"Our website is often the first interaction prospects have with WSI, so it needs to clearly reflect our expertise and our commitment to the industry," said Chad Rosenthal, Vice President, Field Operations. "This redesign helps any laundry-large or small, across any market segment-find exactly what they need from us, faster and more clearly."

The site also expands access to sustainability insights-including wastewater optimization strategies, environmental benefits of alkali‑free chemistry, and data-backed improvements in energy, water, and textile lifespan.

Enhanced Features Supporting WSI's Growth and Customer Experience

The revamped site reinforces WSI's long-standing commitment to partnership, operational excellence, and measurable customer outcomes-built on decades of innovation and global research investment through Kao Corporation.

Key enhancements include:

• Solution‑oriented navigation structured around real operator needs and laundry types, with dedicated visibility for innovations such as TRUpath^™and TRU‑UV^™

• Real-time chat support for technical questions

• A modern resource library featuring technical guides, process knowledge, and sustainability insights

• Mobile‑optimized design for quick access on the plant floor or in the field

• More intuitive product and service information across chemistry, wastewater, tunnel support, and more

• Stronger brand storytelling aligned with WSI's strategic focus

• Segment-specific content paths for different industries

Together, TRUpath^™ and TRU‑UV^™ represent some of the most significant chemistry and process innovations available today-delivering improved textile life, simplified processes, and measurable operational savings for modern laundry environments.

"With this platform, we've created a digital experience that mirrors how we support customers in person-responsive, insightful, and grounded in expertise," said Megan Helms, Marketing Director. "Whether someone is learning about WSI for the first time or deepening an existing partnership, the site makes that experience seamless."

About WSI

WSI is a leader in innovative chemistry and technical solutions for the commercial laundry industry, serving industrial laundries, linen providers, hospitality, healthcare, food & beverage, and other large‑scale operations.

As part of Kao Corporation-recognized globally for scientific leadership and innovation-WSI's website showcases advanced chemistry systems, performance data, and sustainability breakthroughs that set new benchmarks for wash quality and operational efficiency.

With deep capabilities in wash chemistry, wastewater optimization, tunnel system performance, and plant‑level technical support, WSI is committed to advancing the future of laundry operations across North America.

Visitors can easily request support, explore solution pathways, or connect with WSI's technical experts directly through the new site.

Learn more at www.washingsystems.com

Contact Information

Megan Helms | 513.388.8512 | mhelms@washingsystems.com

SOURCE: WSI