Hamilton by Gunnebo Marks Expansion into Luxury Jewelry Security Market at JCK Las Vegas 2026

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Insights and Innovations Shared at JCK Las Vegas 2026

NEW YORK CITY, NY / ACCESS Newswire / June 16, 2026 / Hamilton by Gunnebo announced a successful debut at JCK Las Vegas 2026, marking a strategic expansion into the luxury jewelry security market and reinforcing its position as a provider of high-security safes and secure storage solutions for jewelry retailers.

Exhibiting at the Venetian Expo, Hamilton by Gunnebo engaged with jewelry store owners, retail security decision-makers, and industry professionals. The event highlighted increased interest in high-security safes designed for use in jewelry retail environments, particularly those that support both asset protection and day-to-day operations.

The company showcased its John Tann TRTL 60x6, a UL-rated safe designed for use in high-value retail environments. Attendee discussions emphasized the need for secure storage solutions used in daily retail operations, particularly in high-value, high-volume jewelry stores.

"Our debut at JCK provided insight into how retailers are approaching security in high-value environments," said John Stroia, President, Gunnebo Americas. "With the significant increase in the value of jewelry, the market requires higher-end solutions for protection - an area in which Hamilton specializes in."

Industry feedback also pointed to increased demand for customizable safe interiors, including flexible shelving configurations that support efficient transitions between secure storage and retail display. These insights are shaping ongoing enhancements to Hamilton by Gunnebo's jewelry safe product portfolio.

Strong engagement was driven by key luxury retail markets, including New York, Chicago, Miami, and Los Angeles, representing priority regions for continued growth in retail security solutions and jewelry safe installation.

Expanding Distributor and Retail Partnerships

As part of its North American growth strategy, Hamilton by Gunnebo is expanding its presence among security distributors, safe dealers, and high-end jewelry retailers, reflecting increased demand for security solutions.

Building on its momentum from JCK, Hamilton by Gunnebo is scaling initiative to accelerate demand and expand adoption across priority luxury retail markets.

About Hamilton by Gunnebo
Hamilton by Gunnebo is a leading provider of high-security safes, secure storage solutions, and retail security systems for the jewelry, luxury retail, and commercial markets. Backed by the global expertise of Gunnebo Safe Storage, Hamilton specializes in UL-rated safes, including advanced burglary- and fire-resistant solutions designed to protect high-value assets while supporting efficient daily operations.

With a legacy of engineering excellence and legacy brands such as John Tann, Hamilton delivers customizable jewelry safes and secure storage systems tailored to the evolving needs of modern retailers. The company serves a growing network of jewelry retailers, security distributors, and commercial partners across North America, helping safeguard assets in some of the world's most demanding environments.

Learn more at www.johntannsafes.com

https://storage.googleapis.com/accesswire/media/1177512/john-tann-trtl-60x6-product-brochure.pdf

Media Contact:
Gena Celesti
Marketing & Communications Manager
Hamilton by Gunnebo
Phone: 513-874-3733
Email: marketing-hamilton@gunnebosafestorage.com

SOURCE: Hamilton by Gunnebo



View the original press release on ACCESS Newswire

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