Vibe.co and Connected TV Advertising
With tens of millions of American television viewers cutting the cord and moving to video streaming services, an enormous marketing opportunity has opened in what is called Connected Television, or CTV, Advertising. CTV allows advertisers of every size and from every industry to laser target high-value prospective customers, and present messages to them on their phones, tablets, laptops, desktops, and even the widescreen TVs in their living rooms and bedrooms.
“First, consumers cut the cord to their cable company and started paying for ad-free subscription services like Netflix and HBO Max,” said Frank Felker, principal at Digital Media Positioning. “Now consumers are rebelling against high subscription fees and increasingly moving to ad-supported services and apps like ESPN, Lifetime, TNT, and the Paramount Network. Through our partnership with Vibe, our clients are now able to advertise on, and associate their companies with, scores of these premium content providers.”
Addressable Advertising via Connected TVs
As of this year, 95% of US households own at least one Connected Television device. These devices allow advertisers to deliver ads to specific – though still anonymous – Internet-connected homes. This level of “Addressability” means that advertisers can dramatically increase their brand awareness and ROI (return on investment) among their most lucrative prospective buyers, by targeting exactly the customers they are looking for, including visitors to their website or those who have engaged with their previous marketing messages anywhere online.
“Over 100 years ago, retailer John Wanamaker lamented, ‘Half the money I spend on advertising is wasted. The trouble is I don’t know which half,’” Felker related. “Today, with the help of Vibe, my clients know exactly who is engaging with their ads and buying from them as a result.”
“We are very excited to be partnering with Digital Media Positioning,” stated Brandon Perry, Vibe.co Marketing Agencies Executive. “They totally ‘get’ what we are doing here at Vibe and why it’s so powerful for their clients. I’m looking forward to seeing the results we will be jointly producing for DC-area advertisers in the coming weeks and months.”
Local Companies Associating with Premium Studios and Networks
“Through our partnership with Vibe, we can now place local companies, ranging from home improvement contractors to law firms and medical practices, on sports channels including ESPN, Fox Sports 1, CBS Sports, The NFL, NBA, NHL and MLB Networks, and many others,” stated Digital Media Positioning’s Felker. “Our news networks include CNN, FoxNews, MSNBC, BBC America, and The Weather Channel. We also offer movie and documentary channels, food and lifestyle channels, you name it. With over 600 national and local channels to choose from, we offer our clients a lot of options.”
About Digital Media Positioning:
Digital Media Positioning is an Alexandria, Virginia-based digital marketing agency specializing in producing revenue-driving video marketing messages that are distributed via streaming media networks, social media channels (Facebook, LinkedIn, Instagram, Twitter, YouTube), Video Emails, Video Text Messages, and even physical Video Brochures that are delivered to hard-to-reach prospects via USPS.
About Vibe.co:
Vibe.co is a prominent streaming platform that offers hundreds of popular streaming apps and TV channels to its users. With its vast collection of content and user-friendly interface, Vibe.co is revolutionizing the way companies of all sizes are reaching their most valuable target markets.
For more information, please contact:
Frank Felker
Principal, Digital Media Positioning
frank@digitalmediapositioning.com
+1 703-982-0984
Caitlin Hassinger
Content Director, Vibe.co
caitlin@vibe.co
+1 901-570-0565
