The Jiangxi Provincial Department of Culture and Tourism hosted the “Picturesque Landscape in Jiangxi” Promotion Season at Laomendong Historic District in Nanjing, Jiangsu on June 15. The campaign aims to enhance the cultural and tourism connections between Jiangxi and the Yangtze River Delta, showcase Jiangxi’s unique cultural and tourism offerings, and tap into Jiangxi’s summer tourism potential through precision marketing efforts. The guests included Wan Guangming, Deputy Governor of Jiangxi Provincial People’s Government, Liu Jian, Deputy Secretary General of Jiangsu Provincial People’s Government, Yang Jun, Deputy Secretary General of Jiangxi Provincial People’s Government, Mei Yi, Party Secretary and Director of Jiangxi Provincial Department of Culture and Tourism, Zhou Jianwen, member of the Leading Party Group and Deputy Director of Jiangxi Provincial Department of Culture and Tourism, Li Chuan, member of the Leading Party Group and Deputy Director of Jiangsu Provincial Department of Culture and Tourism, and other leaders. Over 200 government officials and business representatives from Jiangxi and Jiangsu participated in this event.
The campaign includes a themed promotion conference, 11 roadshows, and a grand cultural and tourism summer fair. Multimedia presentations, speeches, and interactive activities through online and offline channels will be employed to engage the local community and visitors, thereby enhancing the event’s visibility and public participation. The “Picturesque Landscape in Jiangxi” Promotion Conference introduced four well-crafted summer travel routes to comprehensively exhibit the distinct charm of Jiangxi, inviting tourists to partake in a refreshing summer getaway in Jiangxi.
Travel agencies from two provinces signed customer resource sharing agreements and unveiled two preferential policies. One allows visitors born in the years of Dragon to enter specific attractions free of charge in their month of birth. The other targets students at all grade levels worldwide. They can gain complimentary access to hundreds of attractions in Jiangxi if they can recite specified Chinese poems or essays. The policy is valid from June 15, 2024 through the end of February 2025 (excluding statutory holidays like China’s National Day and Spring Festival).
A Jiangxi-Jiangsu customer resource sharing seminar was also organized during the event. Industry professionals discussed opportunities for future cooperation and expressed their expectations for the development of the cultural and tourism market.
