The beloved kids' entertainer will star in both live-action and animated productions, marking a major moment for world-class creator content
Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment. Plans to create one live-action and one animated series for the popular kids' entertainment fixture signal large steps for Viral Nation’s scripted original content and the continued growth of Wind Sun Sky’s creative partnerships.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241010063842/en/
(Graphic: Business Wire)
The first new Like Nastya project will be a live-action tween series centered around the influencer’s move to Los Angeles, landing her own show, and reshaping Hollywood in her own comedic and resilient way. The second is an animated series for kids 5-to-8 years old depicting an animated Nastya (voiced by herself) and her dog, Like, who create a world-changing app and help save the day for their animal friends. Both projects will introduce multiple interactive layers for Like Nastya’s fans, consisting of 350 million followers globally across her greater YouTube franchise.
“The coming together of our industry-leading forces in this exciting collaboration marks a pivotal moment at the crossroads of creators and the content world,” said Paul Telner, Head of Programming at Viral Nation. “Nastya’s global success, comedic brilliance, and extraordinary talent combined with Viral Nation's expertise on talent development and Wind Sun Sky’s creative excellence in world-class animation and cross-media storytelling is the perfect formula for a project destined to captivate audiences worldwide.”
By bridging the Like Nastya brand and this fresh flavor of authentic content, Viral Nation and Wind Sun Sky aim to push the power of the creator economy to unprecedented heights in the premium entertainment universe. The concept for the new projects are built around Nastya’s hobbies and passions, and the two are working closely with the beloved personality — who will also serve as a producer — to launch this next era of her career as a content creator.
“I’m so excited to have two new shows so my fans can see all the cool stuff I’m doing in LA,” said Nastya. “Making YouTube videos has always been one of my favorite things to do and I’m learning so much about how to make them too!”
“Our shared vision with Viral Nation to merge influencer-driven content with premium entertainment creates an incredibly exciting and innovative partnership,” said Catherine Winder, CEO of Wind Sun Sky Entertainment. “Collaborating with such a beloved, comedic, and fun creator like Nastya allows us to bring her vibrant personality to life in ways that will further captivate her global audience. We couldn't be more inspired by the possibilities.”
The new series will be produced by Wind Sun Sky, Viral Nation, and 2B Productions. Both Wind Sun Sky and Viral Nation recently teamed up to produce a multi-platform universe inclusive of animated shorts, a series, and a Roblox experience for the McCartys, a prominent content creator family. This new partnership with Like Nastya is the pair’s latest endeavor to continue bringing a suite of offerings such as original IP creative development, animation, interactive experiences, and more to leading creators.
“Partnering with Wind Sun Sky to elevate Nastya’s journey into original content is an exciting step for us,” said Jonathan Chanti, President of Viral Nation Talent. “We take pride in our holistic approach to talent management, ensuring growth at every stage of their careers. This new series perfectly aligns with Nastya’s evolving brand, a seamless extension of her creativity, and we’re eager to support her continued success.”
You can check out Like Nastya’s platforms at the below handles:
YouTube: @LikeNastyaofficial
TikTok: @LikeNastya
Instagram: @LikeNastya
Website: https://shop.likenastya.com/
Viral Nation
Viral Nation unlocks the full power of Social-First marketing to scale brands into the future. Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive meaningful results for clients ranging from the world’s biggest brands to the individual influencer. Today, as the leader in social-first transformation, we unite the social ecosystem through our full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions. Named as one of the fastest-growing technology companies in North America for 2023 by Deloitte, Viral Nation is a global company and home to the largest influencer roster. Our multidisciplinary teams are as diverse as our portfolio, proud to fuel growth for global brands including e.l.f. Cosmetics, Audible, A24, The Coca-Cola Company, Disney, MGM Resorts International, Microsoft, Meta, Tencent, Vivid Seats, Zillow, and Walmart.
About Viral Nation Talent
Viral Nation Talent is home to a diverse and award-winning roster of over 900 content creators and social stars across all platforms and in over 35 verticals. With a full suite of services dedicated to driving growth and revenue for our network, Viral Nation Talent is redefining creator representation.
For more information, please visit www.viralnation.com and follow us on LinkedIn, X, Instagram, TikTok and YouTube.
About Wind Sun Sky Entertainment
Wind Sun Sky Entertainment is a leader in global franchise development. Based in our studio in Vancouver, we work at the intersection of storytelling and technology. Our expertise lies in crafting compelling multi-platform narratives across Broadcast, YouTube, Gaming, and more, allowing content to reach and resonate with global audiences.
With a portfolio of projects ranging from the adaptation of Invincible into the hit Amazon Prime series to the co-development and production of Psi Cops for Adult Swim, Camp Bonkers, an original multi-platform property including a Roblox game, and the pioneering, award-winning Twilight Daycare Roblox series, WSS has an unwavering commitment to pushing the frontiers of storytelling and technical ingenuity. Current projects include Future Chicken, a revolutionary multi-platform initiative designed to address eco-anxiety among kids and collaborating with Viral Nation to expand the popular YouTube channel “The McCartys” into a multi-platform franchise. To learn more about Wind Sun Sky Entertainment, visit https://windsunsky.com
Instagram: @WindSunSkyEnt
LinkedIn: Wind Sun Sky Entertainment
View source version on businesswire.com: https://www.businesswire.com/news/home/20241010063842/en/
Contacts
Media Contact
Sunshine Sachs Morgan & Lylis
PR for Viral Nation
viralnationpr@ssmandl.com
