Whisker Pops Up at goop’s Bond Street Storefront in New York City

goop hosts first-ever pop-up with a pet tech brand, featuring Whisker’s connected pet care solutions

Whisker, the global leader in connected pet care and maker of Litter-Robot®, is announcing a limited-time pop-up event at goop, the wellness and lifestyle brand founded by Gwyneth Paltrow, at one of its brick and mortar stores on 25 Bond Street, New York, NY 10012. From November 8 to 10, customers can experience live demos of Whisker’s hero product, Litter-Robot 4, the highest-rated automatic self-cleaning litter box for cats, with the opportunity to touch, feel, and interact with the Litter-Robot 4 before making a purchase on-site. Feeder-Robot, the automatic pet feeder that allows you to set portion-controlled meal schedules from the app or the unit, will also be on display and available for purchase.

This pop-up event marks a significant milestone for Whisker, as it becomes the first pet tech brand to partner with goop, introducing Whisker products to a discerning luxury audience. Through this collaboration, the pop-up will offer hands-on product experiences for customers to explore Whisker’s advanced pet care solutions firsthand, helping consumers adopt smart pet technology and fostering a deeper understanding of how Whisker products can enhance everyday pet care.

“We are incredibly excited to partner with goop for this exclusive pop-up event,” said Jacob Zuppke, President and CEO of Whisker. “Being the first pet tech brand chosen by goop is a true honor, and this pop-up provides a unique event to bring our innovative solutions to a sophisticated audience looking to elevate their pet’s care. We’re thrilled to continue elevating the connected pet experience and redefine what’s possible in pet care.”

Litter-Robot 4 solves the litter box problem for cats and cat parents with automatic, self-cleaning technology that removes the chore of scooping and traps unpleasant odors and reduces litter tracking, making being a cat person easier than ever before. With over 20 years of experience in the pet industry, a 550+ U.S.-based team, more than 60 engineers and over 65 patents, Whisker has successfully sold more than 1.5 million robots to happy pet owners, with Litter-Robot earning over 60 thousand 5-star reviews.

Litter-Robot 4 is the highest-rated automatic self-cleaning litter box for cats, and its mobile app is used by over 1.5 million pet owners to help them better understand their pets’ health, track litter box usage, and identify anomalies in their cats’ behaviors. With QuietSift® technology and SafeCat System with OmniSense® detection, Litter-Robot 4 quietly separates dirty clumps from clean litter and automatically stops the globe from rotating if cats re-enter during a cycle, keeping even the most curious cats safe. OmniSense™ detection uses laser sensor technology to provide an invisible safety curtain when the Litter-Robot 4 is in use and anti-pinch software alongside over-torque sensors provides precise cat detection, ensuring enhanced cat safety and protection for your cat. The sleek, compact MultiCat™ Design allows for up to four cats to use a single Litter-Robot 4, reducing the need for multiple litter boxes around the home.

Don’t miss this chance to explore the latest in luxury pet tech at goop’s iconic NYC location. The Whisker pop-up event will take place at 25 Bond Street, New York, NY 10012 from 11 a.m. to 7 p.m. on Nov. 8 and 9, and from 12 p.m. to 6 p.m. on Nov. 10.

About Whisker

Whisker is an international leader in connected pet care and pet accessories, with an innovative portfolio that includes Litter-Robot, Feeder-Robot, and Litterbox.com. To date, Whisker has sold over 1.5 million robots. Launched in 2000 by inventor Brad Baxter, who had 2 cats of his own, Whisker offers contemporary and solution-oriented products that are enjoyable and intuitive to use, and deliver meaningful insights for pets and people alike. Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin, employing over 550 passionate team members.

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