Ross brings 20+ years of experience leading product innovation, digital transformation, and customer engagement for renowned, community-driven brands including Equinox, The IRONMAN Group, Citi, and American Express

Chief, the most powerful membership community and platform for senior women leaders, has named Roshanie Ross as Chief Experience Officer (CXO). Ross is a dynamic senior leader known for scaling organizations that blend operational excellence with a customer-obsessed user experience. As CXO, Ross will lead the next chapter of innovation as Chief continues to tailor its member experience—creating a seamless journey that spans the many ways members connect across the community.

“Our members engage with Chief in myriad ways—through coaching, our programming and events, across our five clubhouses and across our digital platform, to name a few,” said Alison Moore, CEO, Chief. “Delivering a member experience that spans multiple in-person and digital elements requires operational rigor, innovation expertise, a member-obsessed mindset, and a deep understanding of human connection. Roshanie's career has been defined by an ability to successfully build operations while keeping customers and community at the center of their evolution. We’re thrilled to welcome a leader with her deep expertise to Chief as we evolve our experience to catalyze the ambition of today’s women leaders.”

Ross has led a multifaceted career defined by driving growth and transformation for respected, community-driven brands. Most recently, she was Chief Operating Officer at Happier Living, a behavioral healthcare company, where she successfully scaled operations nationally and increased its clinician pool 30% to meet patient demand. Prior to Happier Living, Ross was Chief Digital Officer at The IRONMAN Group, where she developed a connected fitness platform for the brand’s global endurance community. As Head of Digital Channels & Product Innovation at Citi, Ross led initiatives including the relaunch of the Citi Commercial Banking app and the launch of Citi Prestige, one of the company’s flagship consumer premium rewards products. At Equinox, as Head of Customer Retention & Loyalty, she led strategies to deepen engagement and build on the brand’s high-touch service culture. Earlier in her career, Ross held marketing and business-development roles at American Express, where she led digital acquisition for the Small Business group and helped launch the “Find a Card” platform.

“I’ve spent my career building experiences that connect people to a sense of purpose and community,” said Roshanie Ross, Chief Experience Officer at Chief. “I believe wholeheartedly in Chief’s mission and the importance of creating spaces where women can define and pursue ambition on their own terms. In this role, I am excited to not only bring the experience I’ve cultivated throughout my career—but also my experience of being a Chief member. I’m excited to partner with Alison and the team to evolve and strengthen how members connect, learn, and grow together, both in person and digitally.”

About Chief

Chief is the most powerful membership community and platform for today’s senior women leaders. In our community, members find the connection, insights, and support they need to catalyze their ambition. Learn more at chief.com.

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