IPSY Selects Reactor Data to Streamline its Data Stack and Elevate Customer Experience

Reactor Provides Best-In-Class Data Onboarding for Databricks

Reactor Data (ReactorData.com), the intelligent data pipeline for AI, analytics and data activation, today announced that IPSY, the world's largest beauty subscription known for delivering monthly drops of the greatest beauty discoveries, has chosen Reactor to modernize its data onboarding workflows.

Adopting Reactor, IPSY has replaced its legacy ETL solution to unlock new efficiencies in how data moves and is utilized across the organization. At IPSY, Reactor is used to prep, label, and map data into Databricks for further analysis and activation.

“IPSY’s decision to partner with Reactor underscores our commitment to providing unparalleled, data-driven experiences for our members,” said IPSY CTO Sree Sreedhararaj. “With Reactor’s user-friendly interface and fully automated data pipelines, IPSY will be able to seamlessly blend customer insights, operational status and metrics, and other critical data points – ensuring that every subscriber receives personalized beauty recommendations backed by real-time analytics and data activation.”

Reactor ingests, defines, and connects data for hosting in today’s modern data warehouses such as Databricks, Snowflake, and Google Cloud BigQuery, making data available for AI, analysis and activation in popular BI and data activation tools and applications. Reactor renders quality data that is natively accessible for Large Language Model (LLM) platforms such as Snowflake Cortex, Databricks Mosaic, and Google Gemini on Vertex AI – critical to fast, low-cost generative AI enablement for businesses.

Reactor’s pre-built data collectors ingest data from nearly 550 diverse SaaS and on-prem solutions and applications. Data connectors accommodate modern REST and GraphQL APIs, diverse flat file formats, and direct database connection protocols.

For IPSY, this means faster reporting, improved forecasting accuracy, and more agile decision-making. By switching from its previous ETL solution, IPSY gains access to Reactor’s flexible, low-code environment to accelerate data transformations without sacrificing control or customization. Reactor’s transparent pricing model and advanced orchestration features also help companies stay nimble at scale, offering a compelling alternative to legacy providers that often require extensive engineering resources just to maintain existing pipelines.

“We are excited to see IPSY harness Reactor’s real-time data onboarding solution to enrich customer experiences,” said Reactor Data Founder and CEO Eric Best. “Our mission is to make enterprise-grade data onboarding accessible and efficient for all – and IPSY’s innovative approach to beauty discovery is a perfect fit for Reactor’s powerful, easy-to-use platform.”

With Reactor in place, IPSY is well positioned to optimize its data-centric operations, capitalize on fast-evolving customer trends, and continue building a beauty community that resonates with millions of subscribers worldwide. By unifying its data under Reactor, IPSY can advance its mission of delivering a curated beauty experience at scale – reinforcing its position as a market leader as the beauty industry’s most powerful marketing platform.

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About Reactor Data

Put your data to work with Reactor (ReactorData.com). Reactor onboards your clean, well-defined data modeled for generative AI, analytics, and activation — creating business-ready data from all of your systems and applications, landed in your data warehouse. With Reactor, companies save money on cloud data warehousing while focusing data teams on strategic insights that drive high-impact business outcomes, rather than data plumbing.

By delivering advanced data orchestration, real-time synchronization, and robust data governance, Reactor helps organizations of all sizes reduce the friction of legacy systems and unlock the full value of data. From startups to Fortune 500 enterprises, Reactor transforms how teams acquire, manage, and activate data for a truly data-driven future.

Reactor Data is founded by Amazon veterans and backed by leading venture capital investors, putting data to work for the likes of PacSun, Eberjey, GLDN, Hearst Media, Balsam Brands, and IPSY.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250211395369/en/