Mountain House Selects Reactor Data to Modernize Data Capabilities and Elevate Direct-to-Consumer Experiences

Reactor Provides Best-In-Class Data Onboarding for Google BigQuery

Reactor Data (ReactorData.com), the leading data integration and automation platform, today announced that Mountain House, the direct-to-consumer division of Oregon Freeze Dry and a trusted leader in freeze-dried meals for nearly 50 years, has chosen Reactor to streamline its data onboarding workflows. By adopting Reactor, Mountain House is adopting a modern ETL (Extract-Transform-Load) solution to unlock new efficiencies and real-time insights that will guide customer experience innovation and bolster its direct-to-consumer growth.

At Mountain House, Reactor is used to prep, label, and map data into Google BigQuery for further analysis and activation—enabling the brand’s teams to quickly access unified, accurate data from e-commerce transactions, supply chain operations, and customer feedback channels.

“We are committed to delivering premium freeze-dried meals that bring comfort and nourishment to adventurers, emergency preppers, and home consumers alike,” said Sally Wilson, Interim CMO at Oregon Freeze Dry. “By harnessing Reactor’s user-friendly interface and fully automated data pipelines, we can more effectively track consumer demand, optimize inventory, and identify emerging product trends to better serve our customers’ diverse needs.”

Reactor ingests, defines, and connects data for modern data warehouses such as Google BigQuery, Snowflake, and Databricks, making data accessible for AI, analysis, and activation in popular BI and data activation tools. For Mountain House, this translates into faster reporting, improved forecasting accuracy, and agile decision-making. Mountain House gains access to Reactor’s flexible, low-code environment that accelerates data transformations—without sacrificing control or customization.

Leveraging Reactor, businesses reduce their cloud data warehousing expenses and empower their data teams to concentrate on delivering strategic, high-impact insights instead of grappling with data pipeline maintenance. Reactor’s powerful semantic layer and orchestration features present a strong alternative to older ETL solutions, which typically demand extensive engineering support just to maintain simple data pipelines.

“We are excited to see Mountain House leverage Reactor’s real-time data onboarding solution to enhance its direct-to-consumer strategies,” said Reactor Data Founder and CEO Eric Best. “At Reactor, we’re dedicated to delivering top-tier data integration in a way that’s both accessible and efficient—so Mountain House’s unwavering focus on quality and innovation is a natural match for our company and technology.”

By unifying its data under Reactor, Mountain House continues to innovate and strengthen its leadership in freeze-dried foods—empowering the organization to deliver products that delight customers, wherever their journeys take them. With reliable, real-time data informing key business decisions, Mountain House is poised to drive continued growth and further its legacy of providing delicious, dependable meals for life’s many adventures.

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Ready to accelerate your own data transformation journey? Looking to expand useful data and lower your costs of Snowflake, Databricks and Google BigQuery?

Take advantage of Reactor’s 90-day free trial offer at https://reactordata.com/reactor-free-trial/ and experience the power of Reactor firsthand.

About Reactor Data

Put your data to work with Reactor (ReactorData.com). Reactor onboards your clean, well-defined data modeled for generative AI, analytics, and activation — creating business-ready data from all of your systems and applications, landed in your data warehouse.

With Reactor, companies save money on cloud data warehousing while focusing data teams on strategic insights that drive high-impact business outcomes, rather than data plumbing. By delivering advanced data orchestration, real-time synchronization, and robust data governance, Reactor helps organizations of all sizes reduce the friction of legacy systems and unlock the full value of data. From startups to Fortune 500 enterprises, Reactor transforms how teams acquire, manage, and activate data for a truly data-driven future.

Reactor Data is founded by Amazon veterans and backed by leading venture capital investors, putting data to work for the likes of Eberjey, GLDN, Hearst Media, Balsam Brands, and Ipsy.

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