FoodHealth Company (formerly bitewell) Raises $7.5M Series A to Expand Nutrition Transparency

Rebrand from bitewell Reflects Shift Toward Foundational FoodHealth Score; New HQ Opens in San Francisco’s Innovation Corridor

FoodHealth Company, the nutrition intelligence company formerly known as bitewell, today announced it has raised $7.5 million in an oversubscribed Series A. The round was co-led by Reach Capital and Ulu Ventures, with participation from Supply Change Capital, ReThink Food, and continued support from Refinery Ventures, Mudita, Antler, and other returning investors.

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One score to make nutrition simple. The FoodHealth Score powers smarter grocery shopping online and in-store.

The raise fuels a bold new chapter for the company, alongside:

• A rebrand from bitewell to FoodHealth Company, reflecting its evolution into the leading provider of health-forward nutrition data and focus on its flagship FoodHealth Score.
• The opening of its new headquarters in San Francisco, placing it at the crossroads of health systems, retail innovation, and tech.

“For over a century, the calorie has been the prevailing measure of whether food is ‘good’ for us. But 100 calories from a sugary cereal doesn’t land in your body the same way as 100 calories from a bowl of lentils,” said Sam Citro Alexander, Co-Founder and CEO. “The FoodHealth Score changes the equation. It moves beyond calorie counts and vague marketing claims to give consumers, retailers, and brands a shared, evidence-based language for food quality.”

The FoodHealth Score: A New Standard in Food Quality

At the heart of FoodHealth Co’s nutrition intelligence suite is the FoodHealth Score: a simple rating system from 1 to 100 that evaluates food based on nutrient density and ingredient quality. Developed by a team of data scientists and dietitians, and FoodMed Certified to drive positive health outcomes, the score helps consumers understand how a food fits into a diet focused on disease prevention. It promotes attributes like whole grains, healthy fats, protein & fiber —and detracts for things like artificial colors, harmful additives, and added sugars.

Momentum Across Retail

The Score is already embedded across the entire The Kroger Co. portfolio of banners including Ralphs, Harris Teeter, and King Soopers, helping millions of shoppers make better decisions. When shopping online or using the Kroger app, shoppers can now see clear, science-backed scores alongside their groceries. This month, the rollout will expand to another major retail chain, further accelerating the Score’s reach across mainstream American households.

With over $20 million raised to date, FoodHealth Co. is actively working to license its scoring system across the food ecosystem. “Our goal,” said Alexander, “is to bring the FoodHealth Score to every place a person is making a food choice—whether that’s a supermarket aisle, restaurant menu, or school cafeteria line.”

A Platform for Change

The rebrand and HQ launch signal FoodHealth Co.’s commitment to becoming the backbone of the food-as-health movement—powering the bridge between food and healthcare that will eliminate diet-related disease for good.

“This is about more than changing what's in your cart,” said Jomayra Herrera, Partner at Reach Capital. “It’s about creating systems-level change—making it easier for everyone to access and understand food that truly nourishes.”

About FoodHealth Company

FoodHealth Co. is a nutrition intelligence company revolutionizing how we understand and access healthy food. Through its personalized FoodHealth Score, the company provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind. Formerly known as bitewell, the company is headquartered in San Francisco.

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The FoodHealth Score changes the equation. It moves beyond calorie counts and vague marketing claims to give consumers, retailers, and brands a shared, evidence-based language for food quality.