Woof Gang Bakery & Grooming Opens First Store in Wisconsin, Continuing National Expansion Momentum

Leading Pet Grooming & Treat Brand Debuts in Brookfield, Wisconsin, Marking Entry into 27th State

Woof Gang Bakery & Grooming, the premier destination for personalized pet grooming and all-natural treats, is thrilled to announce the opening of its first location in Wisconsin, in Brookfield. This milestone marks the brand’s official entry into its 27th state, reinforcing Woof Gang’s national growth strategy following a record-breaking year in 2024.

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Exterior of Woof Gang Bakery & Grooming’s new Brookfield, Wisconsin location, marking the brand’s first store in the state and its 27th state overall.

With more than 250 stores open and over 450 locations open or in development, Woof Gang Bakery & Grooming is rapidly expanding into high-demand pet communities across North America. In 2024 alone, the brand opened over 50 new stores, quadrupling its historical annual average and entering 10 new states and Canada. The Brookfield opening kicks off what is expected to be another landmark year, with over 70 store openings planned in 2025, including continued expansion into Maryland, Massachusetts, Missouri, North Dakota, Oregon, Utah, and Washington.

“Entering Wisconsin is an exciting milestone for us,” said Ricardo Azevedo, CEO of Woof Gang Bakery & Grooming. “Following an incredible year of growth in 2024, we are continuing that momentum in 2025 by bringing Woof Gang to even more pet-loving communities. Brookfield is a perfect match for our brand—a vibrant neighborhood where we can deliver our signature grooming experience, premium treats, and heartfelt service.”

Woof Gang Bakery & Grooming’s Brookfield location offers:

• Professional, salon-style pet grooming delivered by trained, passionate groomers
• A curated selection of all-natural, exclusive Woof Gang treats, including the best-selling Chicken Chips
• A warm, neighborhood environment focused on pet wellness, love, and community connection

"Opening a Woof Gang Bakery & Grooming in Brookfield, Wisconsin is a dream come true," said Diana Klassen, Woof Gang Bakery & Grooming Brookfield Store Owner. "We're proud to bring this incredible brand to our community and offer a space where pets are pampered, loved, and treated like family. It's truly a neighborhood pet store experience, and we’re excited to be part of the Woof Gang pack and the Brookfield community."

This store opening continues Woof Gang’s commitment to being the most beloved neighborhood pet destination in North America. As the brand grows, it remains focused on partnering with passionate franchisees and opening stores in communities where pets are family.

As Woof Gang Bakery & Grooming expands, it invites passionate entrepreneurs to join its mission of serving pets and their communities. With over 85 million pet-owning households in the United States, a Woof Gang franchise offers the chance to thrive in a dynamic and innovative business. Discover how you can become a part of our growing pack at franchise.woofgangbakery.com.

At Woof Gang Bakery & Grooming, our commitment to pets' happiness, health, and well-being is unwavering. We believe in spreading love and joy to pet communities, one groom and treat at a time.

To learn more about Woof Gang Bakery & Grooming, visit www.woofgangbakery.com.

About Woof Gang Bakery & Grooming

Founded in 2007, Woof Gang Bakery & Grooming is the leading specialty retailer of exclusive gourmet treats, pet food, pet supplies, and professional pet grooming in North America, with more than 450 locations open or under development in the United States. Woof Gang Bakery & Grooming has been recognized as a top 10 retailer by Pet Business Media and one of the nation’s fastest-growing pet chains by Pet Insight magazine. The franchise also received the Retailer of the Year Franchise Award from Pet Product News and Best Overall Multi-Unit Retailer and Multiservice Excellence Award from Pet Business Media. In 2024, Woof Gang earned a placement in Entrepreneur’s 45th annual Franchise 500® Ranking for the second consecutive year. Additionally, in 2024, it secured a spot in the Franchise Times Top 400 for the third year in a row. Woof Gang is renowned for its exclusive line of gourmet treats and its mission to provide professional pet grooming and high-quality products that enhance the well-being, health, and happiness of beloved animal companions—and how they look!

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Woof Gang Bakery & Grooming enters Wisconsin with a new store in Brookfield, continuing nationwide expansion after a record year of growth.