Spiral, the award-winning fintech transforming digital banking with personalized savings experiences, has been selected to demo at FinovateFall 2025, the premier fintech showcase spotlighting the most innovative fintech companies shaping the future of financial services.

Backed by industry leaders, Spiral is trusted by dozens of financial institutions and is experiencing rapid momentum, with 280% year-over-year growth, millions of savings transactions, and thousands of donations to communities already facilitated through its platform. Adoption and engagement rates are remarkably high across Spiral's experiences, driving high daily usage among account holders. Spiral was recently named a Top 100 Financial Technology Company and has earned prestigious industry recognition, including CUNA's Best-in-Show Award, ICBA's ThinkTECH MVP Award, and CreditUnions.com's Innovation Series Finalist. This recognition reinforces its position as a leader in fintech innovation and establishes it as the go-to innovator behind next-generation banking experiences.

Spiral's award-winning experiences are seamlessly embedded into the digital banking experience, enabling financial institutions to grow core deposits, increase loan demand, and boost retention through personalized and engaging banking experiences. With Spiral, banks and credit unions can become the primary institutions for savings, cards, loans, and charitable giving.

"Americans are saving less than 4% of their disposable income, and financial institutions are fighting to grow deposits and membership in a rate-sensitive market," said Shawn Melamed, CEO and Co-founder of Spiral. "Spiral gives banks and credit unions powerful tools to boost savings, grow deposits, and build deeper relationships — all while improving people’s financial health."

This year, Spiral will demo its newest products — Savings Center, Roundup Center, and Giving Center — live on the FinovateFall stage in New York City. The demo will be led by CEO and Co-founder Shawn Melamed and VP of Product Cindy McLaughlin.

Spiral's Savings Center and Roundup Center enable account holders to save every day, set and achieve their financial goals, get personalized financial insights, and grow their savings effortlessly with gamified, automated saving experiences that offer a superior user experience.

The Giving Center helps financial institutions build deeper emotional connections with account holders by enabling them to manage all their charitable giving and easily support their favorite causes and charities. It also empowers institutions to launch local fundraisers, deepen community impact, and attract nonprofit business clients — all within the digital banking experience.

"As the world's premier fintech showcase, FinovateFall is where financial services meets the future," said Greg Palmer, VP of Strategy at Finovate. "We're excited to welcome Spiral to the stage this fall and see how their embedded banking solutions can help institutions gain a competitive edge."

This recognition marks another milestone in Spiral's mission to transform financial wellness, deepen community engagement, and empower banks and credit unions to thrive. To learn more or book a demo, contact Spiral at www.spiral.us.

About Spiral

Headquartered in New York City, Spiral is an award-winning fintech helping banks and credit unions to grow deposits and retention through personalized banking experiences. With Spiral, financial institutions can empower their account holders to build savings, achieve financial freedom, and easily support their communities through any online bank account, debit card, or credit card.

Spiral powers millions of transactions and thousands of community donations for financial institutions nationwide. Recognized as a Top 100 Financial Technology Company, Spiral makes it easy for financial institutions to drive community impact and empower millions of people to build better lives. Spiral is backed by Team8, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, Curql, ICBA, and more. To learn more, visit Spiral.us.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250708049817/en/

"We're excited to welcome Spiral to the stage this fall to show how their embedded banking experiences help institutions grow fast and gain a competitive edge."