Bleuet, the mission-driven apparel brand dedicated to empowering and supporting tweens and teens with comfortable, age-appropriate undergarments including training bras, teen bras and everyday bralettes, launches its newest everyday line of comfy underwear: the Bleuet Organic Cotton Hipster Briefs.

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Created with high quality, organic cotton with just the right amount of stretch, the Bleuet Organic Cotton Hipster Briefs feel gentle on the skin and give breathable comfort all day long. Made to be super lightweight to disappear under everything from leggings to jeans.

Made with 90% organic cotton and 10% spandex, these ultra-soft, breathable briefs were created specifically with sensory-sensitive comfort in mind — offering a gentle, irritation-free option for those who experience discomfort from seams, tags, or synthetic fabrics.

“As a brand, we hear from so many girls and parents looking for underwear that feels good against the skin — especially for those with sensory sensitivities,” said Liz Rietz, CEO & Co-founder of Bleuet. “We designed the Organic Cotton Hipster Briefs to be lightweight, smooth, and completely distraction-free, so girls can move through their day with confidence and comfort.”

With this product launch, Bleuet expands its underwear offerings, adding the new hipster style as an option in addition to its Chloe Seamless Modal Bikini Briefs, which launched in 2023. Bleuet continues to offer a variety of products that are made in organic cotton or sustainable fabrics.

Comfort That Disappears Under Everything

The Bleuet Organic Cotton Hipster Briefs are designed to feel barely there, with a super lightweight construction that lies flat under everything from leggings to jeans. With minimal, flat comfort seams and a smooth, no-roll waistband, they eliminate common sources of irritation like digging, pinching, or riding up.

Key features include:

• Naturally Soft & Breathable Organic Cotton
  
  Premium 95% organic cotton is gentle on sensitive skin and breathable for all-day wear.

• Stretch Where You Need It
  
  A touch of spandex provides flexible movement and a fit that adapts to the growing body.

• Stay-Put Hipster Fit
  
  Classic cut sits comfortably on the hips, offers full coverage, and won’t ride up during activity.

• Sensory-Friendly, Comfort-First Design
  
  Tagless label, smooth waistband, and minimal seams help prevent irritation and discomfort.

• Easy Care & Durable
  
  Machine washable and designed to maintain softness and shape wash after wash.

Made for Busy Days and Sensitive Skin

Whether headed to school, practice, or relaxing at home, the Bleuet Organic Cotton Hipster Briefs deliver comfort that lasts all day.

Since its founding, Bleuet has been committed to providing thoughtfully designed products free of tags and itchy seams that help tweens and teens, even the most sensitive, feel confident and comfortable in their own skin.

Product Information

Bleuet Organic Cotton Hipster Brief

Price: $12

Materials: 90% Organic Cotton, 10% Spandex

Care Instructions: Machine wash cold with like colors. Tumble dry low or line dry. Avoid high heat to preserve elasticity.

Available now exclusively at Bleuetgirl.com.

About Bleuet

Bleuet is an apparel brand founded to empower and support tween and teen girls through thoughtfully designed undergarments and apparel. With a focus on comfort, confidence, and giving back, Bleuet has become a trusted name for families navigating the tween and teen years. Through its Bras for Good Program, Bleuet has donated thousands of bras to girls in need, ensuring access to essentials that build dignity and self-assurance. Bleuet also invests in teen entrepreneurs who give back to their communities and supports their social causes.

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