License grants category exclusivity across swim, sleep, and outerwear, with first deliveries planned for Holiday 2026

In a deal facilitated by ACI Licensing, Li & Fung Limited (“Li & Fung”), the world’s leading supply chain solutions partner for consumer brands and retailers, announced a licensing agreement with C&C California, a division of Established.Lifestyle, featuring category exclusivity for women’s swim, sleepwear/loungewear, and outerwear. The agreement also includes wholesale distribution rights across all channels, including full-price retailers, off-price retailers, and the club retail channels. The new collection will first be shown at the Holiday 2026 market.

Li & Fung brings deep expertise to the C&C California brand, with the swim, sleep, and outerwear categories representing some of Li & Fung’s richest specialties. New product offerings in the swim category will include a full collection of women’s swimwear separates, one-piece swimsuits, and beach wear. Sleepwear will expand to a full collection of separates, sets, and robes. Rounding out the line, the new outerwear collection will cover seasonal outerwear from lighter windbreakers to slope-ready puffers and parkas.

The new line will honor the C&C California legacy of effortless, understated, and approachable pieces that embody the spirit of the California experience. Li & Fung has refreshed this style heritage with a timeless, seasonless “endless summer” aesthetic, distinguished by sun-washed hues and a tailored, undone look. Customers will want to live in these feel-good styles, crafted from soft, tactile fabrics across all categories.

“At ACI Licensing, we excel at maximizing the impact of our brand partners within the marketplace, and identifying the right licensing partner is critical to driving that success,” said Andy Cohan, Co-Founder and Co-CEO, ACI Licensing. “Given Li & Fung’s long-standing expertise across key categories, the company was a natural match for further unlocking and expanding the power of the C&C California brand.”

The C&C California deal adds another compelling license to Li & Fung’s ever-expanding portfolio of national brand licenses. From heritage brands to modern American fashion brands, in the last year new licenses were announced across multiple categories including apparel and home. Li & Fung’s licensing division offers brand partners accelerated speed to market, deep customer and retailer relationships, and broad, multi-national sourcing and logistics services.

“We are honored to partner with C&C California, a brand known and loved by many generations, to bring three new categories to market that center on their signature quality, laid-back aesthetic, and approachable West Coast lifestyle vibes,” said Mel Limoncelli, Senior Vice President, Head of Licensed Brands, Li & Fung. “The category expansions remain true to a brand heritage rooted in 70s West Coast culture, while also speaking to an endless summer moment through comfort, ease of wear, and easy-care fabrics.”

Initial orders for the new C&C California apparel line can be placed at the Holiday 2026 market. Retailers interested in learning more can contact Sales@C&CCaliforniaFirstLayer.com.

About Li & Fung Limited

Li & Fung, the Hong Kong-headquartered multinational group, is the world’s leading supply chain solutions partner. It specializes in responsibly managing complex global supply chains, helping leading retailers and brands worldwide optimize costs, improve speed to market, and reduce supply chain risks. For more information, please visit www.lifung.com

About Established.Lifestyle

Established.Lifestyle is a partnership between Established.Inc and ACI Licensing, structured to acquire, develop, build, and manage recognized brands and labels throughout the industry. Established.Lifestyle represents a diversified global brand portfolio.

About C&C California

C&C California encompasses inspired fashion basics. Vibrant, tasteful, cool, luxurious, effortlessly stylish…the essence of California. A combination of function, fashion, quality and fun; modern essentials with soft fabrications, feminine silhouettes, and sun-drenched ease. Our consumer has appreciation for everyday joys and simple pleasures.

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“The category expansions remain true to a brand heritage rooted in 70s West Coast culture, while also speaking to an endless summer moment through comfort, ease of wear, and easy-care fabrics," said Mel Limoncelli, Senior Vice President, Li & Fung.