Company becomes the first to unify core member experience technologies in a single HXI platform, reducing healthcare CX fragmentation

mPulse, a leading provider of Health Experience and Insights (HXI) technology, today announced strong financial results for 2025, closing out the year with strong year-over-year revenue and profitability growth driven by organic expansion and the acquisition of Clarity Software Solutions. On the heels of mPulse’s Chief Product Officer appointment in Q3 2025, the company continued to elevate its leadership with two new executive-level appointments, accelerating the delivery of unified HXI capabilities and driving mPulse’s unique data strategy for AI-powered member experience orchestration.

• Brian Higgins, appointed as Chief Architect, will be responsible for designing and innovating mPulse’s HXI platform and its supporting data architecture, artificial intelligence, and machine learning. Brian was Chief Architect at Clarity Software Solutions prior to its acquisition by mPulse. He has deep experience developing health technology applications, including previous technology leadership positions at Aetna.
• Erin Kowalow, appointed as EVP Product Delivery, will execute on mPulse’s product vision, by leading over 100 developers focused on developing innovative, best-in-class products that enable unification of the health experience for health plans. Prior to joining mPulse, Erin held senior leadership roles across healthcare, fintech, and enterprise SaaS organizations, including Zipari and Lumeris, where she guided teams through rapid growth and digital transformation.

In 2025, the company notably launched its AI Center of Excellence, creating efficiencies for organizations deploying advanced CX strategies. mPulse consistently delivered on its mission to better enable healthcare organizations to deploy meaningful experiences, including the launch of Decision Point Insight for predictive analytics, and enhancements for self-service engagement tools. As a market leader, the company successfully petitioned the FCC to grant a limited time waiver of amendments to the TCPA rules, and drove critical conversations around trust in healthcare for better consumer experiences and outcomes at Activate2025. Customers reported better member experiences and reduced costs for the healthcare system throughout the year, including:

• A large regional integrated delivery network (IDN) reduced emergency department utilization amongst targeted members by 47% by leveraging mPulse’s member activation strategies.
• An east-coast health plan implemented mPulse’s health portals and achieved a 13% increase in portal registration, 11% decrease in physical EOBs, and 64x decrease in web-related member complaints.
• A 4.5-star-rated regional Medicare Advantage health plan reduced disenrollment amongst high-risk members by 2.7x leveraging mPulse’s CAHPS performance solution.
• A large managed healthcare organization deployed multilingual omnichannel outreach to their Medicaid members across 10 states to drive Well Child Visit completions achieving a 28% increase in visits compared to non-contacted members.

Moving into 2026, mPulse is leading the industry by unifying core member experience technologies within its HXI platform—eliminating the fragmentation that has long constrained healthcare organizations. By combining AI-powered predictive analytics, regulated member communications, and omnichannel engagement with health plan portals, mPulse is transforming fragmented consumer health experiences into seamless, guided journeys that improve health outcomes and generate significant business efficiencies.

“mPulse’s strong 2025 performance reinforces our position as a market leader, evidenced by our partnerships with more than 450 healthcare organizations and over 4 billion consumer-related annual transactions that improved experiences, built trust, and drove operational efficiencies,” said Bob Farrell, CEO of mPulse. “In 2026, we will focus on deploying our advanced HXI capabilities to provide a 360-degree view of the health consumer journey—driving greater consumer activation, improved health outcomes, and stronger business performance for our customers. Our expanded leadership team brings proven healthcare and technology expertise to drive growth, scale execution, and position mPulse for ongoing profitable growth and market-leading innovation.”

About mPulse

mPulse, a leader in digital engagement and communications solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach, and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to facilitate collaboration across the healthcare ecosystem. With over a decade of experience and more than 4 billion consumer-related transactions annually, mPulse is the trusted health experience and insights partner for over 450 healthcare organizations. To learn more, visit www.mpulse.com.

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