Anavi brings decades of experience managing credit risk across complex consumer portfolios to support Fidem’s next phase of disciplined growth

Fidem Financial (“Fidem”), a credit card asset manager with over $17 billion in acquired credit card receivables and deep experience connecting institutional capital to consumers by partnering with banks, investors and brand partners to launch and manage credit card programs, today announced that it has appointed Yasmine Anavi as its new Chief Risk Officer.

Anavi joins Fidem at a pivotal stage in the firm’s evolution as it continues to scale its platform, expand its offerings and deepen partnerships with leading credit card programs. In her new role, she will work closely with the executive leadership team to scale Fidem’s risk management framework to meet the growing demand for co-brand and credit card program underwriting, funding and partnerships. She will serve on the executive leadership team and report directly to President and Chief Executive Officer Sanji Gunawardena.

“Yasmine’s appointment reflects the continued growth of our platform and our commitment to scaling with discipline,” said Gunawardena. “As we scale our capabilities and manage increasingly complex portfolios, her experience leading risk strategy across global consumer credit businesses will be critical to ensuring we continue to deliver consistent outcomes for our partners and customers.”

Anavi brings over 30 years of experience across consumer and small business credit, spanning U.S. and international markets. Prior to joining Fidem, she held senior executive roles at leading financial institutions, with extensive oversight of consumer credit risk across the full credit lifecycle. She served as Chief Risk Officer for large-scale credit card and consumer loan businesses at Barclays and Citigroup, including co-branded portfolios. Earlier in her career, at Wells Fargo and American Express, she led underwriting, portfolio performance and risk strategy for multi-billion-dollar portfolios, driving disciplined growth through advanced analytics, strong governance, and robust risk management frameworks.

Anavi holds a Master of Business Administration in Finance from New York University.

About Fidem Financial

Fidem Financial (“Fidem”) is a credit card asset manager and servicing platform purpose-built to connect institutional capital, brand partners, and consumers across the modern credit ecosystem. The firm’s leadership team has more than 300 years of collective experience in credit card and consumer finance. Since inception, Fidem has acquired over $17 billion in credit card receivables and has consistently expanded its capabilities to support co-brand partnerships, prime and near-prime lending, and primary servicing, creating a more efficient and inclusive credit marketplace. More information at fidem-financial.com.

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