Lake Arrowhead, CA - Outdoor enthusiasts and lovers of Lake Arrowhead now have a go-to brand that captures the spirit of four seasons, lake life, and mountain adventure. Created during the pandemic by local resident Chris Overend and her daughter Corrine, eLAvate High Gear began as a shared dream — and today is proudly led solely by Chris, who continues to grow the brand across the San Bernardino Mountains and beyond.
eLAvate High Gear blends the energy of Los Angeles with the outdoor culture of the Southern California Mountains, lovingly referred to as So Cal Mountains, offering apparel, gift baskets, and real estate gifts designed for people who love to hike, paddleboard, water ski, and embrace year-round adventure. Anchored by its signature embroidered arrowhead symbol — representing strength, protection, and direction, and modeled after the natural scar landmark in the shape of an arrowhead. The collection includes hats, flannels, canvas bags, and cozy blankets ready for the mountain lifestyle. The brand name also stems from the famed section of highway called High Gear Road. This section of highway18 opened up access to the mountain area and allowed the Overend family to create a family home in the Lake Arrowhead area nearly a century ago.
“We wanted to create something that felt authentic to our mountain community and also appealed to those who love California’s outdoor lifestyle,” said Chris Overend, founder of eLAvate High Gear. “Our signature arrowhead represents strength, direction, and courage — values that resonate with anyone who seeks the beauty of the mountains, the lake, and the great outdoors.”
Located at 5,200 feet elevation in the San Bernardino Mountains, Lake Arrowhead is known for its four-season lifestyle — from summer kayaking to winter hikes. eLAvate High Gear is quickly becoming a local favorite among residents, tourists, real estate agents, and short-term rental owners looking for distinctive, locally-inspired apparel and gifts.
“I'm proud to offer Lake Arrowhead inspired clothing and accessories that aren’t just stylish, they’re made for real outdoor living,” Chris added. “This year, we’re expanding into sun-protective clothing, camouflage gear, and even more items perfect for stand-up paddling, hiking, water skiing, boating, and all the outdoor activities we love.”
Shop the full collection or explore customized gifts at https://elavatehighgear.com, and follow @elavatehighgear on Instagram.
About eLAvate High Gear
Founded in Lake Arrowhead, California, eLAvate High Gear blends the spirit of Los Angeles and the adventure of the mountains into a premium outdoor apparel and lifestyle brand. With an emphasis on quality, comfort, and community, eLAvate High Gear offers hats, flannels, canvas bags, blankets, and gift baskets perfect for active lifestyles.
For more information, please visit:
Media Contact
Company Name: ELAvate High Gear
Contact Person: Chris Overend, Owner
Email: Send Email
Phone: (760) 445-7058
Address:P.O. Box 1734
City: Blue Jay
State: California 92317
Country: United States
Website: https://elavatehighgear.com/
