A well-crafted brand identity that tells an authentic, cohesive story is the cornerstone of effective brand management, says a new guide by award-winning marketing agency London : Los Angeles (LO:LA).
-- London : Los Angeles (LO:LA) has updated its brand management guide to elaborate on the role of authentic storytelling in brand development, advertising, and marketing campaign deployment. The agency explains that a compelling story can build positive perceptions that create powerful psychological connections between the brand and the consumer.
For more information, visit https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Multiple research studies show that authentic storytelling with a compelling narrative can trigger the release of oxytocin and activate processing networks associated with language, emotion, and movement. The LO:LA team discusses the role of this activation in various aspects of brand management.
Key updates to the LO:LA guide cover strategic positioning and a storytelling approach that encompasses a brand's identity, reputation, and value.
The team highlights Oreo's viral 'Dunk in the Dark' moment and Old Spice's 'The Man Your Man Could Smell Like' campaign as examples of creativity that must underpin any campaign, whether in traditional advertising or social media.
Creativity in brand management is not optional, notes the team at LO:LA, emphasizing that brands must strike a balance between creative messaging and business impact. A well-crafted campaign must transform customer perceptions, build brand loyalty, and engage and delight the customer—especially if a brand aims to stand out in a crowded market.
"Companies that overlook the power of creativity are missing out on a unique asset that can transform their brand and bottom line," says a spokesperson for LO:LA. "We believe that every brand has a unique story to tell, and through strategic and creative brand management, we help our clients tell those stories in ways that captivate and inspire."
LO:LA creates immersive brand experiences through its Brand-in-a-Box process, which consists of four pillars: immersive brand exploration, strategic storytelling, visual identity development, and seamless brand rollout. With its transatlantic presence, the agency has deployed this process for leading international brands, including L'Oreal, Mr. Clean, Staples, Fleming's, Cycle Gear, and Goodcook. LO:LA was ranked by Clutch as one of the 'Top 1000 Companies' in the global category and was recognized as the 'Top Brand Management Agency 2024' by MarTech Outlook.
For more information about creativity and authentic storytelling in brand management, read https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89154022
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