WYN Consulting launches AI integration and workflow optimization services for mission-driven organizations. Founded by Lacy Goodwyn, the firm helps teams modernize operations using existing tools, offering systems optimization, AI frameworks, and visual clarity services nationwide.
-- WYN Launches to Help Modern Teams Turn Chaos into Intelligent Systems with AI Consulting & Graphic Design Services.
Boutique consultancy founded by former Coinbase product leader Lacy Goodwyn combines systems & workflow optimization, practical AI enablement, and design support.
WASHINGTON, D.C. — January 6, 2026 — WYN Consulting today announced its official launch, helping modern teams eliminate inefficiencies, modernize workflows, and apply AI effectively—without the technical overwhelm that often stalls progress.
Founded and led by Lacy Goodwyn, WYN is built on hands-on experience inside high-growth environments—most notably at Coinbase across both pre-IPO and post-IPO phases, and more recently at MASA.AI, which has since rebranded as Gopher.
“Teams don’t need another glossy strategy deck. They need clarity, a workable operating rhythm, and systems that stick,” said Lacy Goodwyn, Founder and Lead Strategist at WYN. “WYN exists to translate complexity into simple, durable workflows and practical AI support, so teams can move faster with less friction.”
WYN focuses on serving mission-driven organizations and growing teams that feel behind on tech, overwhelmed by manual processes, or ready to modernize without added complexity. Based in Washington, D.C. the growing business is set up to support organizations anywhere.
A focused offer: one service or all three
WYN combines its delivery of AI Consulting & Graphic Design Services for organizations that want measurable operational lift without ripping-and-replacing their current stack. As described on the firm’s website, clients can engage WYN for one capability or a combined program—“one service or all three.”
WYN’s three core services include:
Systems & Workflow Optimization
WYN redesigns processes, consolidates tools, and creates simple, repeatable systems that reduce operational drag and improve how work gets done day-to-day.
AI-Powered Frameworks & Smarter Tooling
WYN focuses on practical AI enablement—helping teams use existing AI tools effectively (rather than building new software) and integrating AI only where it adds value.
Visual Clarity (Light Design Support)
WYN provides “light design support” to bring clarity to communication—clean, modern decks, templates, documents, and light brand refreshes that support adoption of new systems and ways of working (without requiring a full rebrand).
Founder background: product, operations, and execution at scale
Goodwyn brings a product-and-operations lens shaped by building in fast-moving, data-driven environments. Her background includes product leadership at Coinbase, where her work on help center experiences and operational improvements is documented in her professional résumé, as well as product management experience at MASA.AI (now Gopher).
About WYN Consulting & Graphic Design
WYN is a boutique consultancy focused on transforming operations through clarity, intelligent systems, and practical AI. The firm helps teams streamline workflows, apply AI purposefully, and improve the usability of everyday work through light design support. Its differentiator is the consistent provision of “Bay Area-calibre” systems, product and practical AI experience - without needing a full-time Engineer or Product Manager.
Media Contact
WYN AI Consulting & Graphic Design Services
Attn: Lacy Goodwyn, Founder & Lead Strategist (LinkedIn)
Website: https://www.wyn-consulting.com/
Contact Info:
Name: Lacy Goodwyn
Email: Send Email
Organization: WYN Consulting
Address: MacArthur Boulevard Northwest, Washington, District of Columbia 20007, United States
Website: https://www.wyn-consulting.com
Source: PressCable
Release ID: 89180164
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