According to Mizhen, one of the prime applications of big data is redesigning the online advertising industry itself, with real-time media bidding and purchasing.
-- Prominent real estate developer and online marketing entrepreneur Boris Mizhen has announced a new business initiative exploring the use of big data in the development of online advertising strategies. Having previously established several companies specializing in digital marketing, Mizhen is now expanding his interests into data analytics and its growing role in shaping the digital advertising landscape. Big data refers to the vast and continually expanding volumes of information generated through online activities and digital communications. Everyday interactions, including web browsing, text messaging, social media engagement, online searches, and instant messaging, contribute to this growing pool of consumer information. For digital marketers, these data sets offer valuable insights into consumer preferences, interests, and purchasing behavior. By examining factors such as browsing habits, social media activity, geographic information, and transaction patterns, businesses can develop a clearer understanding of their target audiences and create more focused, data-driven advertising campaigns.
“The talent lies in making sense of those endless streams of information,” explains Boris Mizhen. “The gathering is constant, and the storage has become less expensive with each new generation of memory. But to process that data - in essentially a 3D space – and making sense of the patterns is where the challenge lies today. It’s not just about ‘big data’ – it’s about the “right data.”
According to Mizhen, one of the prime applications of big data is redesigning the online advertising industry itself, with real-time media bidding and purchasing. Instead of potentially wasting dollars with an ad-buy, the analyzed behavioral patterns of the public can be more thoroughly explained with predictive modeling. This can help target and create the most effective outreach possible, reducing waste and boosting ROI. With assistance of big data, specific ads can be targeted to a precise consumer demographic, and hyper-localized due to the gap recently bridged between mobile and desktop usage and the rise of new anonymous cookie-less tracking methods. This will allow marketers to expand their reach with real-time mobile ad campaigns – before, during, and after any in-store activity.
With Boris Mizhen’s track record of successful business ventures and his impressive grasp of online advertising and marketing techniques, this new project is already proving popular among businesses. He has long been a champion of data applications with innovative and creative solutions and has enjoyed a long career in the real estate sector, dealing in both residential and commercial properties. Mizhen has also garnered a reputation among generous philanthropists due to his commitment to offer his capital and personal time to dozens of worthy local and national organizations, such as Chabad of the Shoreline and The Jewish Foundation of Greater New Haven.
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Release ID: 89208990
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