-- Esther Formula, a leader in premium K-wellness, is officially bringing its viral glutathione strips to the U.S. market, starting with an offline debut at Olive Young (Westfield Century City) on May 1, 2026. As a pioneer in oral dissolving film technology, Esther Formula’s glutathione offers a highly bioavailable alternative to traditional liposomal glutathione supplements, specifically formulated to enhance skin glutathione levels for radiance and antioxidant support. This strategic launch, followed by a second opening in Old Pasadena on May 31, 2026, marks a major milestone for the brand’s California-based expansion.
Founded in Korea by Dr. Lyuh Esther (PhD in Preventive Medicine, Seoul National University), the brand is built on a foundation of medical expertise and a focus on practical wellness solutions.
Glutathione is a naturally occurring antioxidant that helps support cellular health and protect against oxidative stress. The benefits of glutathione for skin have driven growing interest in inner beauty supplements, particularly within the category of Korean glutathione strips designed for daily wellness routines. This growing interest in glutathione for skin health reflects increasing consumer demand for skin-focused inner beauty solutions.
Glutathione strips are dissolvable oral strip supplements that allow for convenient consumption without water. As oral strip supplements gain attention for their portability and ease of use, Esther Formula glutathione strips are positioned as a routine-friendly option for modern lifestyles.
Esther Formula glutathione strips utilize patented oral strip technology designed to help support absorption through the oral mucosa, allowing glutathione to be absorbed directly in the mouth. This delivery method supports efficient absorption compared to traditional formats such as capsules, tablets, and powders, enhancing the usability of glutathione supplements.
The strip-format supplement features liposomal glutathione, which refers to a form designed to help support improved absorption. By combining liposomal technology with a strip format, Esther Formula glutathione strips connect advanced delivery technology with convenient daily intake, reinforcing their role within the growing category of Korean glutathione strips.
The launch at Olive Young LA highlights the growing demand for Korean wellness products in the United States. Olive Young is a leading Korean beauty and wellness retailer known for curating trending K-beauty and K-wellness products for global consumers.
In addition to Esther Formula glutathione strips, the brand offers a growing range of strip-format inner beauty supplements, including melatonin, biotin, and ceramide strips, available at Olive Young in Los Angeles, while continuing to develop new strip-format products for future launches.
As interest in inner beauty continues to rise, antioxidant-based supplements are becoming a key category within the K-wellness market. Consumers are increasingly seeking convenient formats that can easily fit into busy schedules while supporting skin health and overall wellness.
Esther Formula glutathione strips will be available at Olive Young’s Westfield location in Los Angeles starting May 1, with additional availability at the Pasadena store opening later in May, expanding access to Korean-developed strip-format supplements for U.S. consumers.
Frequently Asked Questions
What are glutathione strips?
Glutathione strips are dissolvable oral strip-format supplements designed for convenient daily intake without water.
What is liposomal glutathione?
Liposomal glutathione refers to a form of glutathione designed to help support improved absorption.
What are the benefits of glutathione?
Glutathione is a powerful antioxidant that helps support cellular health and is widely associated with skin brightening. Interest in glutathione for skin health has grown as consumers seek inner beauty supplements that support healthy-looking skin.
What are Esther Formula glutathione strips?
Esther Formula glutathione strips are strip-format supplements that combine liposomal technology with a convenient oral delivery system.
Why choose Esther Formula strips over liposomal glutathione capsules?
Unlike traditional capsules, Esther Formula utilizes liposomal glutathione in a patented oral dissolving strip format for superior mucosal absorption and maximum convenience.
Where can I buy Esther Formula glutathione strips?
Esther Formula glutathione strips will be available for offline purchase at Olive Young Westfield Century City starting May 1, 2026. A second location at Olive Young Pasadena is scheduled to open in late May 2026. For online shoppers, the products are also available on Amazon.com and TikTok Shop.
About Esther Formula
Esther Formula is a leading Korean inner beauty brand specializing in glutathione strips, a convenient oral strip supplement designed for daily intake. Founded by Dr. Esther Lyuh (PhD in Preventive Medicine, Seoul National University), the brand focuses on Korean-developed wellness solutions centered on strip-format supplements across multiple inner beauty categories.
Esther Formula glutathione strips feature liposomal glutathione, a form designed to help support improved absorption. Glutathione is a powerful antioxidant that helps support cellular health and is widely associated with skin brightening, with growing interest in glutathione for skin health and overall skin wellness.
Esther Formula continues to expand its presence in the United States through its U.S. subsidiary and online channels including Amazon.com and TikTok Shop, while strengthening its position in the global Korean wellness supplements market.
Contact Info:
Name: PR / Communications Team
Email: Send Email
Organization: Esther Formula USA
Website: https://esther-mall.com/
Release ID: 89189834
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