DENVER - Sept. 4, 2025 - PRLog -- Boulder SEO Marketing (BSM), a trusted Colorado-based content marketing and SEO agency, has published a new case study demonstrating how its proprietary Micro SEO Strategy℠ transformed the online visibility of Van Matre Construction, a foundation repair and waterproofing company serving the Boulder and Denver metro areas. Through targeted local SEO efforts and strategic content development, Van Matre achieved dramatic gains in rankings, clicks, and qualified leads.
The Challenge: Limited Online Visibility Despite Local Reputation
Van Matre Construction had built a strong reputation for expertise in foundation repair and customer service, yet its online presence lagged. Their website suffered from limited indexing, shallow content, and underperforming service pages. Their Google Business Profiles in Boulder, Lafayette, and Denver were under-optimized, missing key search opportunities. A sustainable strategy was needed to drive calls, leads, and visibility in Colorado's competitive market.
The Solution: Strategic Local SEO and Content Overhaul
BSM launched a multi-layered SEO campaign using its Micro SEO Strategy℠ to strengthen Van Matre's online presence. Key initiatives included:
- GBP Optimization: Re-optimized GBPs for Boulder, Lafayette, and Denver to improve local rankings.
- Micro SEO Strategy℠ Deployment: Optimized the homepage and Boulder location page to target high-intent keywords and boost conversions.
- Content Revamp: Conducted keyword research, rewrote core pages, and created four new service pages focused on basement waterproofing, drainage, and grading.
- Technical SEO Fixes: Corrected indexing issues to ensure Google could properly crawl and rank all key pages.
The Results: Tangible Growth in Clicks, Impressions, and Leads
Within months of launching the campaign, Van Matre Construction achieved:
- 133% Increase in Organic Clicks on the Basement Waterproofing Page within Three Months.
- 255% Growth in Impressions for the Boulder location page.
- Page 1 Rankings for competitive keywords including "foundation repair Denver CO" and "foundation repair Denver Colorado."
- Higher Conversion Rates, with measurable growth in calls and new customer leads.
Van Matre Construction provides foundation repair, basement waterproofing, and drainage solutions across Boulder and Denver, delivering reliable, tailored protection against structural issues and water damage.
About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated downtown Denver SEO company. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
Source: Boulder SEO Marketing
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