Online Retail Stocks Q4 In Review: Coupang (NYSE:CPNG) Vs Peers

CPNG Cover Image

Earnings results often indicate what direction a company will take in the months ahead. With Q4 behind us, let’s have a look at Coupang (NYSE: CPNG) and its peers.

Consumers ever rising demand for convenience, selection, and speed are secular engines underpinning ecommerce adoption. For years prior to Covid, ecommerce penetration as a percentage of overall retail would grow 1-2% annually, but in 2020 adoption accelerated by 5%, reaching 25%, as increased emphasis on convenience drove consumers to structurally buy more online. The surge in buying caused many online retailers to rapidly grow their logistics infrastructures, preparing them for further growth in the years ahead as consumer shopping habits continue to shift online.

The 6 online retail stocks we track reported a mixed Q4. As a group, revenues beat analysts’ consensus estimates by 1.9% while next quarter’s revenue guidance was 0.7% below.

Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 5.1% since the latest earnings results.

Weakest Q4: Coupang (NYSE: CPNG)

Founded in 2010 by Harvard Business School student Bom Kim, Coupang (NYSE: CPNG) is an e-commerce giant often referred to as the "Amazon of South Korea".

Coupang reported revenues of $8.84 billion, up 10.9% year on year. This print fell short of analysts’ expectations by 3.8%. Overall, it was a disappointing quarter for the company with a significant miss of analysts’ revenue and EBITDA estimates.

Coupang Total Revenue

Coupang delivered the weakest performance against analyst estimates of the whole group. The company reported 24.6 million active buyers, up 7.9% year on year. The market was likely pricing in the results, and the stock is flat since reporting. It currently trades at $18.84.

Read our full report on Coupang here, it’s free.

Best Q4: Revolve (NYSE: RVLV)

Launched in 2003 by software engineers Michael Mente and Mike Karanikolas, Revolve (NASDAQ: RVLV) is a fashion retailer leveraging social media and a community of fashion influencers to drive its merchandising strategy.

Revolve reported revenues of $324.4 million, up 10.4% year on year, outperforming analysts’ expectations by 6.2%. The business had an exceptional quarter with an impressive beat of analysts’ EBITDA estimates and a solid beat of analysts’ revenue estimates.

Revolve Total Revenue

Although it had a fine quarter compared its peers, the market seems unhappy with the results as the stock is down 12.2% since reporting. It currently trades at $22.74.

Is now the time to buy Revolve? Access our full analysis of the earnings results here, it’s free.

Carvana (NYSE: CVNA)

Known for its glass tower car vending machines, Carvana (NYSE: CVNA) provides a convenient automotive shopping experience by offering an online platform for buying and selling used cars.

Carvana reported revenues of $5.60 billion, up 58% year on year, exceeding analysts’ expectations by 6.8%. Still, it was a slower quarter as it posted a significant miss of analysts’ EBITDA estimates.

As expected, the stock is down 15% since the results and currently trades at $307.43.

Read our full analysis of Carvana’s results here.

Wayfair (NYSE: W)

Founded in 2002 by Niraj Shah, Wayfair (NYSE: W) is a leading online retailer of mass-market home goods in the US, UK, Canada, and Germany.

Wayfair reported revenues of $3.34 billion, up 6.9% year on year. This number surpassed analysts’ expectations by 1.1%. It was a very strong quarter as it also put up an impressive beat of analysts’ EBITDA estimates and a narrow beat of analysts’ revenue estimates.

The company reported 21 million active buyers, down 1.9% year on year. The stock is down 13.4% since reporting and currently trades at $79.19.

Read our full, actionable report on Wayfair here, it’s free.

Amazon (NASDAQ: AMZN)

Founded by Jeff Bezos after quitting his stock-picking job at D.E. Shaw, Amazon (NASDAQ: AMZN) is the world’s largest online retailer and provider of cloud computing services.

Amazon reported revenues of $213.4 billion, up 13.6% year on year. This print beat analysts’ expectations by 0.9%. Aside from that, it was a mixed quarter as it also produced a narrow beat of analysts’ revenue estimates but EPS in line with analysts’ estimates.

The stock is down 5.3% since reporting and currently trades at $210.84.

Read our full, actionable report on Amazon here, it’s free.

Market Update

Late in 2025 into early 2026, there was hand wringing around artificial intelligence. For software companies, the fear was that AI would erode pricing power and compress margins as new tools made it easier to replicate what once required expensive enterprise platforms. Crypto investors had their own version of the same anxiety: if AI agents could trade, allocate capital, and manage wallets autonomously, what exactly was the long-term value of today’s crypto infrastructure?

These concerns triggered a noticeable rotation away from these sectors and into safer havens. But markets rarely dwell on one narrative for long. Spring 2026 came, and the focus shifted abruptly from technological disruption to geopolitical risk. The US’ conflict with Iran became the dominant driver of market psychology, and when geopolitics takes center stage, the script changes quickly. Investors stop debating growth rates and start worrying about oil supply, inflation, and global stability.

Want to invest in winners with rock-solid fundamentals? Check out our 9 Best Market-Beating Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate.

StockStory’s analyst team — all seasoned professional investors — uses quantitative analysis and automation to deliver market-beating insights faster and with higher quality.

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