3 Reasons to Avoid SNBR and 1 Stock to Buy Instead

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

SNBR Cover Image

What a brutal six months it’s been for Sleep Number. The stock has dropped 67.2% and now trades at $2.19, rattling many shareholders. This might have investors contemplating their next move.

Is there a buying opportunity in Sleep Number, or does it present a risk to your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free.

Why Do We Think Sleep Number Will Underperform?

Even with the cheaper entry price, we're sitting this one out for now. Here are three reasons there are better opportunities than SNBR and a stock we'd rather own.

1. Flat Same-Store Sales Indicate Weak Demand

Same-store sales show the change in sales for a retailer's e-commerce platform and brick-and-mortar shops that have existed for at least a year. This is a key performance indicator because it measures organic growth.

Sleep Number’s demand within its existing locations has barely increased over the last two years as its same-store sales were flat.

Sleep Number Same-Store Sales Growth

2. EPS Trending Down

Analyzing the long-term change in earnings per share (EPS) shows whether a company's incremental sales were profitable – for example, revenue could be inflated through excessive spending on advertising and promotions.

Sadly for Sleep Number, its EPS declined by 41.7% annually over the last three years, more than its revenue. This tells us the company struggled because its fixed cost base made it difficult to adjust to shrinking demand.

Sleep Number Trailing 12-Month EPS (Non-GAAP)

3. Short Cash Runway Exposes Shareholders to Potential Dilution

As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.

Sleep Number burned through $17.69 million of cash over the last year, and its $942.5 million of debt exceeds the $1.69 million of cash on its balance sheet. This is a deal breaker for us because indebted loss-making companies spell trouble.

Sleep Number Net Debt Position

Unless the Sleep Number’s fundamentals change quickly, it might find itself in a position where it must raise capital from investors to continue operating. Whether that would be favorable is unclear because dilution is a headwind for shareholder returns.

We remain cautious of Sleep Number until it generates consistent free cash flow or any of its announced financing plans materialize on its balance sheet.

Final Judgment

We cheer for all companies serving everyday consumers, but in the case of Sleep Number, we’ll be cheering from the sidelines. After the recent drawdown, the stock trades at 11.5× forward EV-to-EBITDA (or $2.19 per share). This valuation tells us a lot of optimism is priced in - we think there are better stocks to buy right now. Let us point you toward the most entrenched endpoint security platform on the market.

Stocks We Like More Than Sleep Number

ONE MORE THING: Top 5 Growth Stocks. The biggest stock winners almost always had one thing in common before they ran. Revenue growing like crazy. Meta. CrowdStrike. Broadcom. Our AI flagged all three. They returned 315%, 314%, and 455%, respectively.

Find out which 5 stocks it's flagging for this month — FREE. Get Our Top 5 Growth Stocks for Free HERE.

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Recent Quotes

View More
Symbol Price Change (%)
AMZN  250.57
+0.88 (0.35%)
AAPL  269.74
+6.34 (2.41%)
AMD  277.77
-0.49 (-0.18%)
BAC  53.91
+0.40 (0.75%)
GOOG  338.87
+6.10 (1.83%)
META  684.38
+7.51 (1.11%)
MSFT  422.73
+2.47 (0.59%)
NVDA  201.34
+2.99 (1.50%)
ORCL  174.51
-3.83 (-2.15%)
TSLA  401.63
+12.73 (3.27%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.