3 Reasons to Sell MOV and 1 Stock to Buy Instead

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

MOV Cover Image

Movado has been on fire lately. In the past six months alone, the company’s stock price has rocketed 44.8%, reaching $27.06 per share. This run-up might have investors contemplating their next move.

Is there a buying opportunity in Movado, or does it present a risk to your portfolio? Check out our in-depth research report to see what our analysts have to say, it’s free.

Why Do We Think Movado Will Underperform?

We’re happy investors have made money, but we're cautious about Movado. Here are three reasons why MOV doesn't excite us and a stock we'd rather own.

1. Long-Term Revenue Growth Disappoints

Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Regrettably, Movado’s sales grew at a weak 5.8% compounded annual growth rate over the last five years. This fell short of our benchmark for the consumer discretionary sector.

Movado Quarterly Revenue

2. Mediocre Free Cash Flow Margin Limits Reinvestment Potential

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Movado has shown poor cash profitability relative to peers over the last two years, giving the company fewer opportunities to return capital to shareholders. Its free cash flow margin averaged 3.3%, below what we’d expect for a consumer discretionary business.

Movado Trailing 12-Month Free Cash Flow Margin

3. New Investments Fail to Bear Fruit as ROIC Declines

A company’s ROIC, or return on invested capital, shows how much operating profit it makes compared to the money it has raised (debt and equity).

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, Movado’s ROIC has unfortunately decreased significantly. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

Movado Trailing 12-Month Return On Invested Capital

Final Judgment

We see the value of companies helping consumers, but in the case of Movado, we’re out. After the recent rally, the stock trades at 17.3× forward P/E (or $27.06 per share). This valuation tells us it’s a bit of a market darling with a lot of good news priced in - we think there are better stocks to buy right now. We’d recommend looking at a safe-and-steady industrials business benefiting from an upgrade cycle.

Stocks We Like More Than Movado

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don't just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn't over. Find out which 9 stocks made the cut this week - FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Recent Quotes

View More
Symbol Price Change (%)
AMZN  267.44
-2.69 (-1.00%)
AAPL  298.54
-0.33 (-0.11%)
AMD  449.12
+3.62 (0.81%)
BAC  50.20
+0.35 (0.71%)
GOOG  393.93
-5.11 (-1.28%)
META  620.62
+3.99 (0.65%)
MSFT  408.12
+2.91 (0.72%)
NVDA  235.73
+9.90 (4.38%)
ORCL  195.93
+6.17 (3.25%)
TSLA  445.40
+0.13 (0.03%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.