
Over the past six months, Commerce has been a great trade, beating the S&P 500 by 21.1%. Its stock price has climbed to $3.70, representing a healthy 35.3% increase. This run-up might have investors contemplating their next move.
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Why Do We Think Commerce Will Underperform?
Despite the momentum, we’re cautious about Commerce. Here are three reasons why CMRC doesn’t excite us, plus one stock we’d rather own.
1. Weak Billings Point to Soft Demand
Billings is a non-GAAP metric that is often called “cash revenue” because it shows how much money the company has collected from customers in a certain period. This is different from revenue, which must be recognized in pieces over the length of a contract.
Commerce’s billings came in at $85.43 million in Q2, and over the last four quarters, its year-on-year growth averaged 3.1%. This performance was underwhelming and suggests that increasing competition is causing challenges in acquiring/retaining customers. 
2. Revenue Projections Show Stormy Skies Ahead
Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.
Over the next 12 months, sell-side analysts expect Commerce’s revenue to drop by 3.2%, a decrease from its 14.2% annualized growth for the past five years. This projection doesn’t excite us and suggests its products and services will face some demand challenges.
3. Mediocre Free Cash Flow Margin Limits Reinvestment Potential
Free cash flow isn’t a prominently featured metric in company financials and earnings releases, but we think it’s telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
Commerce has shown weak cash profitability relative to peers over the last year, giving the company fewer opportunities to return capital to shareholders. Its free cash flow margin averaged 6.2%, below what we’d expect for a software business.

Final Judgment
We see the value of companies addressing major business pain points, but in the case of Commerce, we’re out. With its shares outperforming the market lately, the stock trades at 0.9× forward price-to-sales (or $3.70 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are more exciting stocks to buy at the moment. We’d recommend looking at a top digital advertising platform riding the creator economy.
Stocks We Like More Than Commerce
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