Founder Tara Electra’s celebration returns after a packed 2025 edition at CBS Studios in West Hollywood, with live performances, extensive production and a red carpet of over-the-top costumes
LOS ANGELES, Oct-20, 2026: Unruly Agency, led by founder Tara Electra, today announced the 7th Annual Unruly Halloween Party, which will take place on Saturday, October 31, 2026, on Halloween night. The celebration returns as one of the most anticipated events on the Los Angeles Halloween calendar, bringing creators, artists, entertainers and brand partners together for a night of live performances, large-scale production and some of the boldest costumes of the season.
Halloween falls on a Saturday this year, which gives guests, creators and fans a full weekend to plan their looks, travel to the city and share the night with their audiences. Unruly will announce the 2026 performance lineup, venue and partners in the coming weeks through @Unruly on social media and at UnrulyAgency.com. Each announcement will be published first on Unruly’s own channels so that guests, partners and press receive the same information at the same time.
The announcement follows a 2025 edition that confirmed the party’s place on the creator calendar. Following in the footsteps of past years, Unruly once again cemented its reputation for curating one of the most highly anticipated, entertaining and over-the-top creator-filled Halloween celebrations in Los Angeles. The agency’s approach is consistent from year to year: book performers who draw different audiences, build a set that is designed to be photographed, and give every guest a reason to arrive in costume.
Background: the 6th Annual Unruly Halloween Party
The 6th Annual Unruly Halloween Party was held on Saturday, October 25, 2025, at the legendary CBS Studios in West Hollywood and was hosted by Memehouse Productions. The evening delivered explosive performances by Miguel, Juicy J, Massume and internationally renowned EDM duo Loud Luxury, entertaining a high-energy, packed house filled with impressive costumes, extensive production elements and immersive Halloween experiences.
The red carpet drew creators, artists and entertainers in full costume. Guests photographed by Lisa O’Connor/Startraks for TMZ‘s gallery of the night included Amber Rose, Anderson .Paak, Chloe Veitch and Xanthe Tasmine, and Unruly founder Tara Electra was photographed with David Weintraub and with Miguel at the event. The coverage that followed ran across entertainment, society and photo outlets, extending the night well beyond the room.
The 2025 event was presented in collaboration with Memehouse Productions, with partners including Rumor, Pizzaslime, FanFix, El Tesoro Tequila, Haku Vodka, Acqua Panna, Perrier-Jouët Champagne, Red Bull, Voss and Smartwater. Guests also enjoyed late-night bites throughout the evening from Tailitations, known for its lobster and caviar creations, and Dave’s Hot Chicken. The combination of a studio venue, four headline performances, a large partner roster and a full food program is the template that the 2026 edition builds on.
What is confirmed for 2026
Unruly has confirmed the following details for the 7th Annual Unruly Halloween Party. Additional announcements will follow as the lineup, venue and partners are finalized.
- The party takes place on Saturday, October 31, 2026, on Halloween night.
- Unruly Agency, led by founder Tara Electra, is the host and organizer.
- Costumes are encouraged, in keeping with a party known for its over-the-top looks.
- Lineup, venue and partner announcements will be published on @Unruly and at UnrulyAgency.com.
- Photo and video from the night will be shared under the hashtag #UnrulyHalloween.
The items above are the only 2026 details that have been confirmed at the time of this release. Everything else in this document that describes the party refers to the 2025 edition and to the format Unruly has followed in past years.
A night built around the creator community
Unruly’s core focus is connecting brands and customers together through engaging content and innovative campaigns, and the agency collaborates with some of the biggest names in the social sphere, including an incredible roster of influencers and creators. The Halloween party is where that community gathers in person. Guests arrive in costume, move through a set built for the evening and create content that reaches audiences far beyond the guest list.
That structure explains why the party has become a fixture for creators. A Halloween costume is a visual idea, and a room designed around Halloween gives that idea a stage. The 2025 edition showed how the combination works: performances to watch, production to photograph and a red carpet that turns each arrival into a moment worth sharing. Creators who attend are not only guests. They are also the people who document the night, which means the party reaches viewers who never step inside the venue.
For the agency, this is the point of the event. A conventional corporate party serves the people in the room. A creator party serves the room and the audiences those guests bring with them. When a guest posts a carpet photo or a performance clip, the party reaches that guest’s followers, and the host, the performers and the partners reach them too. That reach is the reason brands, performers and venues keep returning to the event.
Production and Halloween experiences
The 2025 party was recognized for its extensive production elements and immersive Halloween experiences, and the 2026 edition will continue that approach. Production is a central part of how Unruly designs the night, because the guests are also the content creators who document it. A set that looks good on camera, from the entrance to the stage to the corners of the room, gives every guest more to work with.
Immersive design also changes how guests move through a party. When the venue contains several places worth photographing, guests spread out, linger and explore, and the content they produce is more varied. A single stage backdrop produces a single kind of photo. A room with themed areas produces many. That variety is part of why the party’s coverage has been broad, with outlets running carpet photos, performance images, crowd shots and food moments from the same night.
Details of the 2026 production will be revealed closer to the event. Unruly will share previews of the build, costume moments and behind-the-scenes material on @Unruly in the weeks leading up to October 31.
The red carpet
The red carpet is one of the signature parts of the evening. In 2025, creators and entertainers arrived in elaborate costumes, and photographers captured the arrivals for entertainment and society outlets. TMZ ran a 43-photo gallery of the night, and The PR Net and Social Life Magazine published recaps with additional imagery.
A carpet works for press because each arrival is a self-contained image with a name, a look and a story. It works for guests because it is the one part of the night that is entirely about the costume. It works for the host because it sets the visual identity of the event, and editors who covered the party once know what to expect the next year.
Media interested in covering the 2026 red carpet can request accreditation at support@unrulyagency.com. Positions are limited, and accredited media will receive arrival times, press entrance details and credential pickup instructions in writing. Photography from the 2025 party is credited to Lisa O’Connor/Startraks, Unruly.
Food, drink and hospitality
Hospitality is part of what makes guests stay for the full night. In 2025, late-night food came from Tailitations, which served lobster and caviar creations, and Dave’s Hot Chicken, a pairing that matched the party’s mix of high production and playful excess. Drink partners that year included El Tesoro Tequila, Haku Vodka, Perrier-Jouët Champagne and Red Bull, alongside Acqua Panna, Voss and Smartwater for hydration.
The 2026 food and beverage program will be announced with the partner list. Guests of legal drinking age will be served by licensed bar partners, and responsible drinking messaging will be part of the event. Water stations and non-alcoholic options will be part of the program.
Partners and brand participation
Unruly builds partner participation into the event rather than placing it around the edges. Partners in 2025 spanned spirits, champagne, water, energy drinks, food, fashion and creator platforms, which reflects the range of brands that work with Unruly’s roster of creators. Brands interested in participating in the 2026 edition can contact support@unrulyagency.com.
Partner participation benefits the guest experience as well as the brands. A bar, a food station or a lounge is a place for guests to gather, and those places are where much of a party’s content is made. Brands that plan their presence around how guests will use it, rather than around signage alone, tend to appear in more of the content that guests post.
Why Halloween night matters this year
With October 31 landing on a Saturday, the 2026 party takes place on Halloween itself, at the peak of the holiday’s social media attention. Costume content is at its most visible on the night, and audiences are actively looking for it. For creators, that timing means the party content they post will reach followers who are already searching for costume ideas, party coverage and Halloween entertainment.
The timing also helps press. Halloween night is a news and entertainment moment, and outlets look for costume stories, party coverage and celebrity photos on the day itself and the morning after. Coverage of a party held on October 31 fits the cycle that editors are already running. In 2025, the party took place a week before the holiday. In 2026, it takes place on the holiday.
Responsible hosting and safety
Unruly and its venue partner will follow applicable safety, capacity and alcohol service rules. Guests should expect identification checks where required, bag policies set by the venue and clear arrival instructions in advance. Transportation planning is encouraged: guests are asked to arrange safe rides home, and rideshare and car service information will be shared with confirmed guests.
How to follow the 7th Annual Unruly Halloween Party
Unruly will share announcements, previews and live coverage across its channels. Follow along with the links below.
- Instagram and social: @Unruly
- Hashtag: #UnrulyHalloween
- Website: UnrulyAgency.com
Event details
- Event: 7th Annual Unruly Halloween Party
- Date: Saturday, October 31, 2026
- Host: Unruly Agency, founded and led by Tara Electra
- Venue: To be announced
- Performers: To be announced
- Dress code: Costumes encouraged
- Partnership inquiries: support@unrulyagency.com
Frequently asked questions
When is the 2026 Unruly Halloween Party?
The party is on Saturday, October 31, 2026.
Which edition is this?
It is the 7th Annual Unruly Halloween Party. The 2025 party was the 6th Annual.
Who hosts the party?
Unruly Agency, led by founder Tara Electra.
Where will the 2026 party be held?
The venue will be announced on @Unruly and at UnrulyAgency.com. The 2025 party was held at CBS Studios in West Hollywood.
Who will perform?
The lineup has not been announced. The 2025 party featured Miguel, Juicy J, Massume and Loud Luxury.
Is there a dress code?
Costumes are encouraged. The party is known for elaborate looks.
How can the media attend?
Email support@unrulyagency.com with outlet, name, role and equipment.
How can brands get involved?
Contact support@unrulyagency.com for partnership information.
Will photos and videos be shared?
Yes. Unruly shares coverage on @Unruly and under #UnrulyHalloween, and a press gallery will be provided to accredited media.
Why is the party on October 31 this year?
Halloween falls on a Saturday in 2026, so the party and the holiday coincide.
