Dubai, UAE - With the 2026 FIFA World Cup set to kick off on June 11, television demand across the Gulf Cooperation Council (GCC) region is entering its most intense period in years. Jomla, one of the region's established e-commerce and distribution platforms operating at jomla.ae, has responded by launching what the company describes as its largest-ever sale on TCL televisions, offering its full product range across sizes from 55 inches to 98 inches, with competitive pricing across the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain.
The timing is deliberate. The Full TCL TV Lineup Now Available Through Jomla
Jomla is stocking the complete 2025 TCL television range, covering every segment from budget-friendly 4K QLED sets to flagship QD-Mini LED models. Buyers searching for a TCL TV in any screen size, whether a TCL 55 inch smart TV for an apartment bedroom or a TCL 85 inch TV for a dedicated home theater, will find options available through the platform.
The lineup spans several product families, each targeting a different price point and performance tier.
TCL P7K Series: Accessible 4K QLED
The P7K series represents TCL's entry point for 4K QLED televisions in 2025. Available in sizes including 55, 65, 75, and 85 inches, the P7K runs on Google TV with built-in Chromecast and supports both Dolby Vision and Dolby Atmos. The set uses TCL's AiPQ Processor, which handles upscaling, noise reduction, and color optimization at the pixel level. For sports viewing, the P7K includes HDR10+ support and TCL's HVA panel technology, designed to maintain strong contrast and reduce ambient light interference. Picture clarity in brightly lit rooms, a common scenario in GCC households, is a specific strength of this panel type.
For buyers who want a large-screen TCL TV without moving into premium pricing, the TCL 75 inch TV and TCL 85 inch TV variants in the P7K series offer a practical entry point. Google Assistant voice control comes built in, as does support for all major streaming platforms including Netflix, Apple TV, Disney+, and Prime Video.
TCL P8K Series: Mid-Range Performance
Stepping up from the P7K, the P8K series adds a 144Hz native refresh rate, making it a stronger choice for viewers who also use their television for gaming. The P8K features Onkyo 2.1-channel audio, a partnership that gives the set notably better built-in sound quality than most televisions in its price class. The AiPQ Pro Processor powers the P8K, delivering more advanced AI-driven picture optimization compared to the standard AiPQ chip found in the P7K.
The P8K is available in a range of sizes including 55, 65, 75, and 85 inches, all with slim unibody design for wall mounting. Like all 2025 TCL models, the P8K runs Google TV and includes AirPlay 2 support, making it compatible with both Android and Apple ecosystems.
TCL C6K Series: QD-Mini LED at an Attainable Price
The C6K series is where TCL's 2025 lineup starts to enter genuinely advanced display territory. These sets use QD-Mini LED backlighting with up to 512 local dimming zones, a technology that allows for dramatically better contrast compared to conventional LED or even standard QLED panels. Each zone can be controlled independently, which means bright highlights and deep blacks can exist in the same frame without the typical blooming or washing-out artifacts.
TCL's Precise Dimming technology, built into the C6K, uses condensed micro lenses and a Micro-OD (optical distance) design. The practical result is a thinner panel with tighter light control. For World Cup viewing, where scenes regularly shift between brightly lit pitch footage and darker crowd or stadium shots, precise dimming control translates directly into a better viewing experience.
The C6K includes a 144Hz native refresh rate, Onkyo 2.1 Hi-Fi audio, and TCL's AiPQ Pro Processor. Available sizes include 55, 65, 75, 85, and even 98 inches. A TCL 65 inch TV in the C6K series offers a strong balance between screen size, performance, and price, particularly for living rooms where viewers sit at a moderate distance.
Spotlight: TCL 65C6K, the Sweet Spot for World Cup Viewing
Among the C6K range, the TCL 65C6K stands out as one of the most well-rounded models for the majority of GCC households. At 65 inches, it occupies the size category most commonly recommended for living rooms with viewing distances between 2.5 and 3.5 meters, which covers the typical layout in apartments and villas across the UAE and Saudi Arabia.
The 65C6K uses a QD-Mini LED panel with 242 local dimming zones, an HVA panel with a native contrast ratio of 7000:1, and a 144Hz native refresh rate with 288Hz VRR support at 1080p. For gaming, the set includes FreeSync Premium Pro, Auto Low Latency Mode (ALLM), and four HDMI 2.1 ports, meaning a PlayStation 5 or Xbox Series X can run at 4K 120Hz without compromise.
On the HDR front, the 65C6K supports both Dolby Vision IQ and HDR10+, along with IMAX Enhanced certification. The AiPQ Pro Processor handles real-time upscaling and noise reduction, which is particularly useful when streaming World Cup matches at variable bitrates over home Wi-Fi connections.
Audio is handled by an integrated Onkyo 2.1 Hi-Fi system with Dolby Atmos and DTS Virtual:X support. While not a replacement for a dedicated soundbar in larger rooms, the built-in speaker configuration delivers noticeably better bass response and vocal clarity than most televisions in this price segment.
The set runs Google TV with Arabic language support, built-in Chromecast, and Google Assistant via both the remote control and a built-in microphone for hands-free operation. At just 56mm deep without the stand and weighing 17 kilograms, wall mounting is straightforward using a standard 300x300mm VESA bracket.
For buyers looking at a TCL 65 inch TV that delivers QD-Mini LED picture quality, full gaming capability, and smart TV functionality in one package, the 65C6K represents one of the strongest value propositions in the 2025 television market.
TCL C7K Series: Cinema-Grade Audio and Precision
The C7K moves beyond the C6K with a significant audio upgrade: Audio by Bang & Olufsen. This collaboration brings B&O's BeoSonic on-screen sound customization interface to the television, along with speaker systems configured up to 6.2.2 channels. Both Dolby Atmos and DTS:X are supported, providing spatial audio that fills a room without requiring a separate soundbar or external speaker system.
On the picture quality side, the C7K features over 2,800 local dimming zones and delivers up to 2,600 nits of HDR brightness. The CrystGlow HVA panel offers wider viewing angles than standard VA panels, meaning that viewers seated off-center still get accurate colors and contrast. This is particularly relevant for group viewing scenarios, which is exactly how most World Cup matches are watched, whether in family living rooms or social gatherings.
The C7K comes in sizes up to 115 inches and maintains the 144Hz refresh rate and AiPQ Pro Processor found across the 2025 lineup. For buyers seeking a TCL 75 inch TV or TCL 85 inch TV that performs at a near-flagship level without reaching flagship pricing, the C7K series occupies a compelling position.
TCL C8K Series: Near-Flagship Performance
The C8K is one of the most talked-about televisions in TCL's 2025 range globally. It features TCL's new WHVA (Wide High Viewing Angle) CrystalGlow panel, which solves one of the long-standing limitations of VA-type LCD panels: color accuracy and contrast degradation at off-axis viewing angles. The WHVA panel delivers wider viewing angles while maintaining the high native contrast that VA panels are known for.
The C8K pushes brightness up to 5,000 nits in HDR content and features up to 4,000 local dimming zones, nearly double the count found in its predecessor. Virtually zero bezels give the screen a borderless appearance, and the ultra-slim profile allows it to sit nearly flush against a wall when mounted.
For sports viewers, the C8K's combination of extreme brightness, rapid dimming response, and 144Hz refresh rate means fast-moving action, such as a ball crossing the pitch or a player sprinting into the box, appears sharp and free of motion blur. The set supports Dolby Vision IQ, HDR10+, and Filmmaker Mode, with Dolby Atmos FlexConnect arriving via a future software update.
TCL X11K Series: The Flagship
At the top of TCL's 2025 range sits the X11K. This television represents the most advanced Mini LED technology currently available in a consumer LCD panel. The X11K offers up to 14,112 local dimming zones controlled by a 23-bit backlight controller, which enables 65,000 levels of brightness gradation per zone. Peak brightness reaches 6,500 nits, a figure that places the X11K among the brightest televisions ever produced.
TCL's All-Domain Halo Control technology integrates next-generation light-emitting chips, super-condensed micro lenses, and the WHVA 2.0 panel to virtually eliminate backlight blooming. The result is a picture with extraordinary contrast, where bright stars appear pinpoint-sharp against a genuinely dark night sky, and stadium floodlights glow realistically without bleeding into surrounding image areas.
The X11K is available in select large-screen sizes, including 85 and 98 inches, making it the definitive choice for buyers building a dedicated home cinema or large-format viewing space.
Why TCL TVs Are Gaining Ground in the GCC
TCL's growth trajectory in the Gulf region mirrors its global rise. The company is now recognized as the world's number one brand in Mini LED televisions and a leader in ultra-large screen sizes. Several factors are driving adoption in markets like the UAE and Saudi Arabia.
First, TCL's approach to Google TV integration provides GCC buyers with a smart platform that works reliably with both regional and international streaming services. Google TV's interface aggregates content from Netflix, Shahid, OSN+, Apple TV, Disney+, Prime Video, and other platforms into a single recommendations feed, reducing the need to switch between apps. Google Assistant supports Arabic voice commands, adding convenience for Arabic-speaking households.
Second, TCL's 2025 models all include AirPlay 2 and Apple Home compatibility, a feature set that matters in a region with high Apple device penetration. Buyers can seamlessly cast content from iPhones and iPads to their TCL TV without needing additional hardware.
Third, price positioning remains a core strength. TCL consistently delivers display technologies, such as QD-Mini LED and high-zone local dimming, at price points that undercut competitors by a meaningful margin. For a buyer comparing a TCL 65 inch TV with a QD-Mini LED panel against similarly specced alternatives from other brands, the price difference can be substantial.
Jomla's Role: Full Range, Multi-Currency, GCC-Wide Delivery
Jomla's platform at jomla.ae operates as a distribution and e-commerce hub covering all six GCC nations. The TCL TV sale is available with multi-currency support, allowing buyers in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain to transact in their local currency. The platform's logistics network handles delivery across the region, with installation services currently available in the UAE.
The availability of professional installation is a meaningful differentiator for large-screen televisions. A TCL 75 inch TV or TCL 85 inch TV requires proper wall-mounting hardware, cable management, and calibration to deliver its full picture quality potential. Jomla's installation service in the UAE covers these requirements. The company has announced plans to extend installation services to Saudi Arabia in the near future, recognizing that the Kingdom represents one of the fastest-growing consumer electronics markets in the region.
Buy Now, Pay Later (BNPL) financing is also available through Jomla's integration with Tabby and Tamara, allowing buyers to split the cost of a TCL TV purchase into interest-free installments. This financing option lowers the barrier to entry for premium models like the C7K, C8K, and X11K series, making higher-end viewing experiences accessible to a broader audience.
The World Cup Factor: Why Large-Screen TV Sales Peak Before Major Tournaments
The relationship between major football tournaments and television sales is well established globally. The 2022 FIFA World Cup in Qatar drove record television purchases across the Middle East, and market analysts expect the 2026 tournament to produce a similar, if not larger, effect.
Several dynamics make the 2026 World Cup particularly significant for TV demand in the GCC. The expanded 48-team format means more matches per day and a longer overall tournament window. Group stage matches will often overlap, creating scenarios where viewers want access to multiple screens or larger displays that can show split feeds. The time zone difference between North America and the Gulf region means many matches will air during prime evening hours in the GCC, coinciding with peak home viewing time.
The qualification of both Saudi Arabia and Qatar adds a layer of national pride and personal investment that amplifies viewership. Saudi Arabia's Group H matches against Spain, Uruguay, and Cape Verde are expected to draw massive audiences across the Kingdom and the wider region. The Green Falcons' memorable 2-1 victory over Argentina in the 2022 World Cup remains fresh in public memory, and expectations are high for the team's performance under coach Herve Renard.
For Jomla, the convergence of these factors creates a natural sales window. The platform is positioning its TCL TV inventory to capture demand from buyers upgrading their home entertainment setup specifically for the tournament. Whether the buyer is looking for a TCL 55 inch smart TV for a secondary viewing room, a TCL 65 inch TV for the main living area, a TCL 75 inch TV for a larger space, or a TCL 85 inch TV for a dedicated viewing lounge, the full spectrum of options is available.
TCL's 2025 Technology Highlights at a Glance
Across the entire 2025 lineup, several technology themes stand out.
QD-Mini LED Backlighting: TCL's seventh-generation Mini LED technology uses smaller, more densely packed LEDs behind the panel surface. The result is finer control over brightness and darkness in different parts of the image simultaneously. This technology is present in the C6K, C7K, C8K, and X11K series, with zone counts ranging from 512 to over 14,000 depending on the model.
AiPQ Pro Processor: TCL's proprietary AI chipset handles real-time image analysis and optimization. It adjusts contrast, color, sharpness, and motion processing at the pixel level based on the content being displayed. For sports, the processor detects fast-moving objects and applies targeted motion smoothing to reduce blur without introducing the artificial "soap opera effect" that plagues some competing implementations.
144Hz Native Refresh Rate with 288Hz VRR: All mid-range and premium 2025 TCL models feature 144Hz panels natively, with support for 288Hz variable refresh rate at 1080p resolution. This is relevant not only for gaming but also for sports, where camera pans across the field of play benefit from higher refresh rates to maintain sharpness.
Google TV with Chromecast Built-In: Every 2025 TCL television runs Google TV, providing access to over 10,000 apps, built-in Chromecast for easy content casting, and Google Assistant for voice-controlled search and smart home integration.
Dolby Vision IQ and Dolby Atmos: Supported across the lineup (with model-specific variations), these formats deliver optimized HDR picture quality that adjusts based on ambient light conditions and immersive spatial audio without external speakers.
Bang & Olufsen Audio Partnership: Available on the C7K series and above, this collaboration brings professional audio tuning and the BeoSonic sound customization interface to TCL televisions, raising the built-in audio quality to a level that competes with many standalone soundbars.
Installation and After-Sales Support
Jomla's current installation service offering in the UAE includes wall mounting, stand assembly, initial setup and calibration, and connectivity configuration for streaming and smart home devices. The company's announcement regarding expansion of this service into Saudi Arabia is anticipated by buyers in the Kingdom, where the combination of a large consumer electronics market and a growing preference for online purchasing creates strong demand for end-to-end service.
All TCL televisions sold through Jomla carry the manufacturer's standard warranty, with after-sales support accessible through both Jomla's customer service channels and TCL's regional service network.
Looking Ahead
The 2026 World Cup represents more than a sporting event for the GCC consumer electronics market. It is a catalyst for household upgrades, a reason for families to invest in technology that will serve them well beyond the final whistle on July 19 in New Jersey. TCL's 2025 television lineup, distributed through Jomla's GCC-wide platform, meets this moment with a product range that spans from accessible to aspirational.
For buyers across the Gulf, the question is not whether to upgrade but which TCL TV best fits their space, their viewing habits, and their budget. With Jomla's full-range availability, multi-currency support, BNPL financing, and installation services, the path from decision to delivery has been streamlined.
The matches start June 11. The sale is live now at jomla.ae.
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